'Didn't she get the memo?' Demi Lovato is accused of cultural appropriation for wearing dreadlock-style hair in her latest music video
- The 24-year-old unveiled the video for No Promises, her new single, Tuesday
- Demi features next to electric dance duo Cheat Codes, who co-wrote the tune
- Fans noticed her hair resembled dreadlocks, associated with the Rastafari religious movement that originated in Jamaica in the 1930s
- The hairstyle has been linked to many cultures, and the secular term is locks
- Viewers took to social media to react to Demi's choice of hairstyle, however some claimed the star isn't wearing actual locks in the clip
Demi Lovato has earned criticism on social media for sporting a hairstyle resembling dreadlocks in her new music video.
The 24-year-old singer unveiled the clip for No Promises, her new single, online Tuesday. She appears in the video next to electric dance duo Cheat Codes, who co-wrote the song.
Fans promptly noticed Demi's hair in the video appears to be twisted into locks - and took to Twitter to criticize that choice.
Faux pas: Demi Lovato has faced accusations of cultural appropriation for wearing dreadlock-style hair in her new music video, which she unveiled online Tuesday
Backlash: Fans promptly noticed Demi's hair in the video appears to be twisted into locks - and took to Twitter to criticize that choice, which several deemed offensive
Dreadlocks, which come from the Rastafari religious movement that originated in Jamaica in the 1930s, remain associated with African American culture.
Researchers have also traced back the origins of the hairstyle, also known as locks in a secular context, to various populations. These include Vikings, New Guineans, Egyptians, Pacific Islanders, Christians, Aborigines, and members of several African tribes including the Maasai, as reported by CNN.
Given their culturally-charged history, attempts to transpose dreadlocks in a pop culture context have often prompted accusations of cultural appropriation.
The singer was no exception, and fans explained on social media how it was difficult for them to look past the faux pas.
'Demi has dreads in this music video SO CONFLICTED RN,' one fan tweeted.
No-no: Given their culturally-charged history, attempts to transpose dreadlocks in a pop culture context have often prompted accusations of cultural appropriation
New release: The 24-year-old appears in the video next to electric dance duo Cheat Codes, who co-wrote the new single titled No Promises
Been there before: Some wondered why the star had opted to sport the do at all, with one of them wondering how Demi could not have realized that choice would look insensitive
Complicated: Fans explained on social media how it was difficult for them to look past the singer's faux pas as they listened to the new single and watched the clip
Precedent: Demi isn't the first celebrity facing accusations of having appropriated the hairstyle. Marc Jacobs, Kylie Jenner and Katy Perry have all been in her shoes
Some wondered why the star had opted to sport the do at all, with one of them writing: 'Didn't Demi Lovato get the memo about dreadlocks? I don't understand why this is still happening tbh.'
Others, however, debated whether Demi is actually wearing locks at all in the video, or if her hair is merely separated into twists.
One person tweeted photos of a woman wearing well-defined locks next to a picture of Demi with her No Promises hair, claiming the two dos looked different. 'Not dreads,' she added.
Demi isn't the first celebrity facing accusations of having appropriated the hairstyle.
Marc Jacobs was slammed last year for having his models wear locks on the runway - and ultimately dismissed the backlash as 'nonsense'.
Other stars have encountered the same issue with different dos, such as Kylie Jenner and her cornrows. Katy Perry faced similar accusations for sporting baby hairs in her 2014 This Is How We Do video, while the hairstyle is typically popular among the Latina and African American communities.
Most watched News videos
- Shocking moment pub landlord allegedly launches attack on woman
- Drug dealers sent to execution in China in front of 10,000 people
- Dog is boiled alive in China as people watch and laugh
- Bizarre moment President Trump beckons over Caitriona Perry
- Surprise! Wife reveals pregnancy to returning Navy husband
- Police assist man with serious head injury after car park fight
- Charlie Gard's parents 'We can't even take our son home to die'
- Teen's final 'scary stunt' video the day she shot her boyfriend
- Heated altercation between drivers ends with smashed rear windshield
- Tourist faints after accidentally smashing £34,000 bracelet
- Jon Snow is attacked live on Channel 4 news by right-wing panellist
- 'I just shot my daughter': Indiana father's desperate 911 call
- Billionaire Petra Ecclestone and 'violent and abusive'...
- Devastated parents of Charlie Gard spend their last night...
- 'He wasn't just my boyfriend, he was my best friend':...
- Strikeout! Smirking Chicago Cubs star flips his middle...
- Couple who had 'Fixer Upper' team to renovate one-bedroom...
- Terrified woman beeped her horn and screamed for help as...
- William, Kate and Harry to attend a private service to...
- Pub landlord is arrested for 'beating his wife to the...
- Bodybuilder who claimed compensation for 'food poisoning...
- Fears of tourist murder cover-up after Belgian woman, 30,...
- EXCLUSIVE: Melania returns to New York City just two...
- 'We knew this was coming but we are heartbroken’: Cancer...
- PIERS MORGAN: Merde! Petulant Britain's been dumped by...
- Carolyn Bessette Kennedy turned down JFK Jr.'s first...
- Woman is arrested ‘after killing her father-in-law by...
- Going, going, gone... the moment yacht that pensioner had...
- The nine-year-olds who still need nappies: Britain faces...
- British mother, 30, is arrested on holiday in Spain for...