Posted On July 18, 2016 by Print This Post

Starting a New Author’s Group—Part One: Getting Started By Màiri Norris

Help me welcome Màiri Norris and some of her author’s group! For the next 3 days we’ll be talking about the ins and outs of starting your own author’s group – is it easy? Nope. Is it worth it? Read on to find out!

author pic copy 3The world of publishing has changed so much in the past five years many experts believe the only way for an author to survive, whether traditionally or ‘Indie’ published, is to join with other authors. When we at Romancing Yesteryear were asked to post about starting a new writer’s group, my first instinct was to say, “don’t even think about it unless you’re willing to deal with stress through the roof”. It was a bit like childbirth—we quietly cussed all the way through, but when it was over, we forgot the pain and enjoyed the wonderful results. It was worth the effort.


Expect the process to take several months. Even when the group is complete, allow time for adjustment, and then growth. It can take a year for a new group to reach full potential.

Exchange phone numbers with core [beginning] members. There will be times when email won’t meet contact requirements.

It may seem superfluous to say so, but core members should agree in advance on the basics of what is wanted/needed. The opinions, perspectives and ideas of each will be critical to success.

Aspects to consider:

  1. Identify core issues such as the group’s purpose, goals and parameters. As an example, the purpose and goals of Romancing Yesteryear were/are:

TTWR-e-reader copyIncrease awareness in the romance readership of our individual names and brands.

Increase our readership/fan bases via direct and indirect engagement.

Provide group support and promotion for each individual member. [This can include the exchange of critiquing/beta reading, emotional support, the sharing of technical knowledge, social media exchange—realistically, nearly any support vital to success.]

  1. Seek new members who agree with the group’s core purpose, goals and parameters. We began by compiling a list of author names and researching their websites, various author pages and published works.
  2. Choose a name that best expresses the group’s identity/brand. This may seem the simplest part of putting a group together, but ‘unique’ is the keyword. Type possible choices into two or three search engines to insure they are not used anywhere else in the world of publishing. [Include Amazon. One of the first names we considered was also the title of two different novels!] To rank high in search parameters, the name should not only tell/intuit readers who you are and what you write, but be unique.

TDoL e-copyAnother thought here is to match the ambience of your group name to the banner you choose for your web pages. Both should evoke the same message to readers.

  1. Number of members—our research indicated 8 to 10 to be the optimal number, but we studied successful groups ranging from 4 to 14.
  2. Financial obligations—realistically, each member should be able to afford their share. Usually, the biggest expense is creation of the group website, but be aware that later on, others [e.g., expensive Facebook party ‘grand prizes’] may also be in the works.
  3. Coordinator—someone to keep track of all the various aspects of the project, remind everyone what needs to be done and by what time and act as a mediator between the group and outside individuals [such as your website designer]. This person or another may be chosen to continue in this function after the group is together.
  4. Outline group parameters. Though not a requirement for success, most groups also decide to agree on issues beyond those that are core. Some to consider:

Genre [ours is romance], and sub-genre [ours is historical romance]. Decide how specific in the sub-genre to get [e.g., while American western is technically historical romance, it is so large a sub-section in and of itself we chose not to include it. We did agree to include time travel, paranormal and fantasy romance].

‘Heat’ level. In romance, this ranges from sweet to erotic.

Realistic expectations of individual involvement within the group.

Independent or traditionally published.

  1. Prepare to compromise. There will never always be agreement on everything. Each member has equal say, but majority rules.

Every new group will face its own challenges. Step back, access patience and prepare for a process that while frustrating can also be fun and ultimately, very rewarding. For example, apart from the obvious professional benefits, it’s not unusual for various group members to become very good friends outside the publishing world. Who can argue with that?


RU Writers, have you ever thought of starting an author’s group?

Join us tomorrow for part two of Starting a New Author’s Group with Barbara Bettis


Bio: Màiri is a USN vet who lives in Virginia with her USCG retiree husband and three cats. She loves to read and travel-especially to England and Scotland-and make dollhouse miniatures when she’s not busy writing. She is a member of Romance Writers of America, Celtic Hearts Romance Writers, Chesapeake Romance Writers and Clan Donald, USA. A lover of history, she also loves to read (and write) historical romance. You can visit her author’s group website at Romancing Yesteryear.

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7 Responses to “Starting a New Author’s Group—Part One: Getting Started By Màiri Norris”

  1. Morning Mairi!

    It sounds like a lot of work (and stress!) to put an author’s group together…what kind of benefits are you seeing from being part of a group? I would imagine it would help a LOT with the tedious promotion and social marketing when you are in a group…

    thanks for posting with us today!


    Posted by Carrie Peters | July 18, 2016, 8:35 am
    • Thanks for the comment, Carrie, and it’s great to be part of RU’s blog.

      I’m not sure I have room here to list all the benefits of being part of a group! There are so many, not the least of which is a good time with the other authors, and the sharing of author-related joys, expectations, problems and frustrations. We learn from, promo/market for and encourage each other – and that includes holding FB parties together. There is potential in the group for filling the need for beta readers and crit partners. I could go on and on, but you get the idea.

      Believe me, it was worth the time and work.

      Posted by Màiri Norris | July 21, 2016, 5:48 am
  2. This is great advice! I accidentally connected with my first authors’ group when I joined a local chapter of RWA. Since then I’ve moved away AND the chapter disbanded, but I’m still in touch with the writing friends I made there. Starting a group from scratch sounds daunting, but I’m sure it’s well worth the effort!

    Posted by Becke Martin Davis | July 18, 2016, 9:41 pm
    • Oh, it certainly is worth the effort, Becke. This the second small writer’s group I’ve been privileged to be part of, and now I can’t imagine *not* being a part of one. It’s so personal, and one does, indeed, make good friends.

      Thank you so much for stopping by. Your comment is much appreciated.

      Posted by Màiri Norris | July 21, 2016, 5:52 am
  3. It’s become a cliché, but writing is a lonely business and being part of a group for critiques or promotion is great way for authors to gain support and support each other. How does your group admit new members? Is a consensus required?

    Posted by Jennifer Tanner | July 21, 2016, 2:10 pm
    • You pointed out a benefit to a group I had not thought to mention, Jennifer. A writer may spend as much as 12-13 hours a day at the computer. For those who work in the home, especially, the need to connect to others is acute and the group helps with that, I think simply because we all understand the need.

      As far as new members, yes, I’d think most groups require a consensus to admit a new member, which is how our group reached our current number. Also, many groups agree on a limit to how many members they have, although I can’t think of any reason a group *must* limit that number. Just remember, the more members, the greater the need for an elected coordinator (otherwise, things can get confusing in a hurry, lol).

      Thanks for stopping by, Jennifer.

      Posted by Màiri Norris | July 26, 2016, 4:14 am


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