News & Events
July 13, 2017
CASSIES 2018 Announces Judging and Benchmarking Panels
Canada's most prestigious awards program announced who will join the co-chairs Judy John (Leo Burnett) and Anne-Marie LaBerge (BRP) in determining the frontrunners and the winners of this year’s competition.
Toronto, ON — July 13, 2017 — This year, the co-chair duo of Leo Burnett’s CEO and Chief Creative Officer NA Judy John and BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge will lead a panel of 16 top industry professionals, who represent clients, agencies, creative, strategic planning, research, and other disciplines from across the communications industry.
June 2, 2017
CASSIES 2018 Announces Call for Entries
Judy John (Leo Burnett) and Anne-Marie LaBerge (BRP) to Co-Chair
Toronto, ON — June 2, 2017 — The CASSIES, Canada’s only industry awards program that recognizes communications and advertising effectiveness based on extensive, publicly available case studies, announced its 2018 call for entries. Submissions are due August 30, 2017, with the early bird pricing valid until August 1, 2017. The CASSIES awards are valued in the marketing communications industry not only for their demanding submission process and rigorous judging, but also for honouring the client-agency relationships by accepting only joint submissions by the agency/client teams.
February 23, 2017
Kimberley-Clark’s Huggies “No Baby Unhugged” by Ogilvy & Mather Wins CASSIES Grand Prix
BBDO Toronto ranks top on the Effectiveness Index
Toronto, ON — February 23, 2017 — Last night in Toronto, Canada’s top 34 business-building com-munications campaigns were recognized with 44 awards by the advertising industry’s most prized competition, the CASSIES awards, Canada’s only industry awards program recognizing business ef-fectiveness based on rigorous published cases.
January 18, 2017
Effectiveness Index
A New Ranking of Agency Excellence and Effectiveness
Toronto, ON — January 18, 2017 — The CASSIES Effectiveness Index is set to be introduced for the very first time at the CASSIES Gala on February 22, 2017, at the Arcadian Court in Toronto. This new index ranks agencies based on the effectiveness of their marketing communications campaigns.
November 14, 2016
The 2017 CASSIES Shortlist Has Been Announced
Which campaigns will be rewarded at the 2017 CASSIES Awards?
Toronto, ON, – November 14, 2016 — The CASSIES, Canada’s only industry awards recognizing business effectiveness based on rigorous published cases has announced that the following 19 agencies and 31 clients are finalists for the 2017 awards:
June 8, 2016
CASSIES Simplifies Entry Process for its 2017 Edition
Canada’s only awards program that celebrates « the work that worked » announces call for entries due by end of August 2016
Toronto, ON, June 8, 2016 — The CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, announced its 2017 call for entries – due by August 30, 2016 at 12:00pm EST with early bird special pricing for August 15th. Moreover, the CASSIES has gone through its biggest changes since it was introduced in 1993 in order to better represent the industry’s transformations over recent years and facilitate participation.
Applicants are asked to examine the entry guidelines for the competition at cassies.ca. To support and facilitate participants to submit cases, an interactive webinar run by CASSIES editor and judging coordinator, John Bradley, will be held on June 15, 2016 at 1pm EST. More information here.
February 3, 2016
What Makes Super Bowl Advertising Worth the Multi–Million Spend?
Paying a fortune for a 30–second commercial can still make business sense for brands, but only if advertising goes way beyond the game, say CASSIES Co–Chairs
Toronto, ON, — February 3, 2016 — While football fans in Canada and around the world are getting fired up for Super Bowl 50 this coming Sunday, the collective business conscience will still be mulling whether or not it was worth spending up to US$5 million on a 30–second ad, long after the hotly anticipated game is over.
According to the Co–Chairs of the annual CASSIES Awards, which celebrate the best in Canadian advertising through the lens of business effectiveness, advertising during the big game can be justified. However, the green light should only be provided if brands can take advantage of the pre–game hype about their advertising, as well as creating an echo effect after the final whistle blows. "The Super Bowl gives you the stage, the permission to use the spotlight. But what you do with that stage outside of the spot is much more important," says Tony Matta, CMO, Kraft Heinz Canada and Co–Chair of the 2016 CASSIES.
November 16, 2015
Shortlist Revealed in Canada’s Best Business-Building Awards
CASSIES Awards Unveils its Prestigious List of Winners
Toronto, ON – November 16, 2015 — The shortlist of venerable business-building campaigns that will be recognized at the upcoming CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness - was today unveiled, in advance of the February 2016 awards ceremony.
“The list is widely anticipated, and for good reason,” says John Bradley, judging convener, CASSIES. “As the CASSIES Awards are among the most demanding in terms of submission requirements and case writing within the creative communications industry, so too is the level of prestige associated with making the final cut. On behalf of our judges and co-chairs, I would like to extend congratulations to all of our short-listed client and agency teams.”
June 8, 2015
Seeking Stand-Out Communications Campaigns: CASSIES 2016 Call for Submissions Announced
Paying a fortune for a 30–second commercial can still make business sense for brands, but only if advertising goes way beyond the game, say CASSIES Co–Chairs
Toronto, ON, – June 8, 2015 — The CASSIES, Canada’s only industry awards recognizing communications effectiveness based on rigorous published cases, has just announced its 2016 call for submissions. This year it has introduced new early bird pricing, with submissions due by Friday July 17th, 2015, by 12:00pm EST, and final submissions due by Wednesday August 5th, 2015 at 12:00pm EST.
“The prestigious CASSIES awards hold significant merit not only within the creative communications industry, but also within the Canadian business landscape, and these awards make big demands on those entering,” says John Bradley, judging convener, CASSIES. “The CASSIES are difficult to win, so as part of our mission to improve industry standards, this year, we’re featuring some of the 2015 gold-winning cases on www.cassies.ca, to help case writers understand what our judges require.”
February 20, 2015
CASSIES Honours Canada's Top Business-Building Communications Campaigns
National Pride Reigns Supreme as Rethink and Molson Coors' "Beer Fridge" Captures the Grand Prix
Toronto, ON – February 20, 2015 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, handed out 60 awards at its annual gala in Toronto last night.
The competition’s highest honour, the CASSIES Grand Prix, was awarded to Rethink and Molson Coors for their “Molson Canadian Beer Fridge” campaign featuring the now iconic, bright red fridge that could only be opened with a Canadian passport. Capturing the curiosity of crowds and media from around the world, and the hearts of Canadians here at home, this fridge that travelled the world, increased market share even though the premium beer segment continued to decline in Canada. It generated over $6 million in incremental revenue for Molson Coors.
December 11, 2014
CASSIES Reveals a Short-List of 2015 Winners
Prestigious awards program to pay homage to the country’s best business-builders on February 19, 2015
Toronto, ON – December 11, 2014 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, unveiled its short-list of 2015 winners today, in advance of the February 2015 awards night.
"This is a first for us, revealing the final list of 2015 winners now, but whether members of the short-list have won bronze, silver or gold remains to be seen – that’s a distinction that will be reserved for awards night on February 19th, 2015," says Jani Yates, President, Institute of Communication Agencies (ICA). "Our judges have seen some phenomenal work this year, and we want to extend a warm congratulations to all of our short-listed client and agency teams."
July 15, 2014
13 of Canada's Leading Business Communicators Appointed to the 2015 CASSIES Awards Jury
Canada's prestigious awards program announces its judging panel & reminds applicants that submissions are due by August 1, 2014
Toronto, ON – July 15, 2014 - After receiving considerable interest from communications professionals from across the country, the CASSIES Awards, Canada's only industry awards recognizing business effectiveness based on rigorous published cases, has announced its panel of judges for the 2015 competition.
"We have an exceptional group of highly committed professionals on our judging panel this year," says Jani Yates, President, Institute of Communication Agencies (ICA). "They are at the top of their game and are eager to recognize Canada's best 'work that worked.'"
June 5, 2014
CASSIES Enhances 2015 Competition To Better Reflect Evolving Communications Landscape
Canada’s prestigious awards program announces call for submissions due by August 1, 2014
Toronto, ON – June 5, 2014 - The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, has announced its 2015 call for submissions – due by Friday August 1, 2014 at 12:00pm EST. Applicants are asked to examine the revised submission guidelines for the newly enhanced competition at www.cassies.ca.
February 20, 2014
Celebrating Work That Worked: Canada’s Top 35 Business-Building Communications Campaigns Honoured At This Year’s CASSIES Awards
Grey Canada’s ‘Milk Carton 2.0’ program for Missing Children Society of Canada awarded Grand Prix
Toronto, ON – February 20, 2014 – Last night in Toronto, the top 35 business-building communications campaigns in Canada were recognized by the advertising industry’s most prized competition, the CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.
February 7, 2014
Study: Canadian media consumption
The Cassies Awards has released a study of media consumption called "The Canadian Cross-Screen Report." According to the online survey, conducted by Angus Reid, 58% of respondents agreed that Canadians prefer content in 30-second packages. Also, 43% of respondents described themselves as "social media addicts" and 54% reported using more than one electronic device at a time while consuming media. In addition, 32% of respondents between the ages of 18 and 34 said that their devices "make them feel powerful" and that without them, they would "feel like they are not in charge of their life."
"This study explored how our capacity to absorb messages is changing, based on our interaction with our devices and the social media platforms on which we journey on a daily basis," said Jani Yates, president of the Cassies. "In terms of multi-device and cross-screen usage, the challenge for marketers will be to build multi-level engagement platforms that are intuitive to consumers' desires."
The Cassies Awards are presented by the Institute of Communication Agencies, the Association des agences de Publicité du Québec and the Association des professionnels de la communication et du marketing.
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July 3, 2013
Celebrating Work that Worked:
CASSIES 2014 Call for Submissions Announced
Prestigious awards are on the hunt for exceptional business-building communications from coast to coast
Toronto, ON – July 3, 2013 — The CASSIES Awards come with bragging rights not just within the creative communications industry, but also within business boardrooms across Canada. The country’s only industry awards recognizing business effectiveness (based on rigorous published cases), has just announced its 2014 call for submissions and entries are due by Thursday August 1, 2013, 5:00pm EST.
January 28, 2013
And the CASSIES 2013 Grand Prix goes to...
DDB Canada’s autoTRADER Campaign: ‘Most Cars in One Place’ Captures Coveted Grand Prix at the 2013 CASSIES!
Toronto, ON – Monday January 28, 2013 – This past year, Canadians flocked to “the most cars in one place”, experienced the “joy of finger cooking” and even took action to “make death wait.” From coast to coast, people were moved by the brands they love, and they spoke with their hearts, minds and wallets. So, 33 of Canada’s top business-building communications campaigns received one of the industry’s highest honours this evening from the prestigious CASSIES awards show, Canada’s only industry awards recognizing business effectiveness based on rigorous published cases.
Also, check out the complete list of 2013 CASSIES winners and our overview of the Grand Prix winning case.
June 7, 2012
2013 Call for CASSIES Submissions Marks 20 Years of
Celebrating Business Effectiveness
Prestigious awards exhibit the dynamics of the changing communications landscape
Toronto, ON – June 7, 2012 – Knorr’s Salty; Smarties’ “Blue is back” cat; ‘New’ diamond Shreddies – all memorable campaigns and all winners of the pre-eminent CASSIES Awards lead the path to this year’s Call for Submissions – due on Thursday August 2, 2012. Honouring the innovative, the daring, but above all, the performance-driven campaigns from the communications world, the CASSIES will be celebrating its 20th year in 2013. As Canada’s only industry awards recognizing business effectiveness based on rigorous published cases, any paid communications campaign that proves solid business outcomes, via tracking, data and research results, is eligible to enter.
January 24, 2012
And the CASSIES 2012 Grand Prix goes to...
Target Marketing & Communications and Newfoundland and Labrador Tourism take top honours in proven business results effectiveness
Toronto, ON. The CASSIES — the Canadian advertising awards show that celebrates demonstrable business results — announced its winners at a glittering event tonight at the Ritz-Carlton Hotel Toronto, as part of the fourth annual Advertising Week. Presented by the CASSIES Board (www.cassies.ca) the evening honoured the winners from a slate of more than one-hundred entries from Canada’s top advertisers and agencies.
Toronto, ON. The CASSIES -- Canada’s only advertising award show based on proven business effectiveness and backed by rigorous published cases – is pleased to announce its 2012 Call for Submissions, and the debut of a new logo and an improved online entry process. Entries should be filed online at www.cassies.ca by Thursday, July 21, 2011 at 12:00 pm EST. The CASSIES will be celebrated in an industry held event in Toronto on Monday, January 23, kicking off the much anticipated 2012 Advertising Week – the Institute of Communication Agencies’ (www.icacanada.ca) pre-eminent week-long event, designed to celebrate the advertising industry’s social and economic impact on the Canadian landscape and showcase the industry’s creativity in business communication.
January 25, 2011
Ogilvy takes home Grand Prix at 2011 CASSIES-
--Award show honours and celebrates business achievements in Canadian advertising--
Toronto, ON. The CASSIES - Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases, announced its winners at the 2011 CASSIES awards last night, as part of the third annual Advertising Week
(www.advertisingweek.ca). Presented by the Institute of Communication Agencies (www.icacanada.ca), the CASSIES (www.cassies.ca) recognized the business achievements of more than 300 campaigns from Canada's top advertisers and agencies.
Toronto, ON. The CASSIES - Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases - is nearing its Deadline for Submissions of July 22, 2010, 12:00 pm EST. Entries should be filed online at www.cassies.ca. To-date there has been a very strong showing of entries based on polling of the entrants, following a record-setting year in 2009 in spite of the economy. The 2010 CASSIES awards will be celebrated in an evening event during the ICA's 2011 Advertising Week ( www.advertisingweek.ca) on Monday, January 24th in Toronto and Montreal.
Toronto, ON. The CASSIES -- Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases -- has announced its 2010 Call for Submissions. Entries should be filed online at www.cassies.ca by Thursday, July 22, 2010, 12:00 pm EST. The 2010 CASSIES will be celebrated in an evening event on Monday, January 24, 2011 in Toronto and Montreal.
January 28, 2010
SUNCHIPS: BECOMING A PRE-EMINENT GREEN BRAND
wins Grand Prix, Two Golds at CASSIES
(TORONTO – January 28, 2010): The 2009 CASSIES winners were announced in Toronto this evening as part of the second annual Advertising Week in Canada. CASSIES are presented by the Institute of Communication Agencies (ICA).
September 8, 2009
Record number of entries to CASSIES for proven business effectiveness, in spite of recession
(TORONTO, ON) - Despite the challenging economic times over the past year, the CASSIES just set a new record since the proven business effectiveness award program began in 1993, receiving 177 entries this year, up 34% from last year. Twelve of these entries were submitted to the new CASSIES award category this year: Success Despite the Recession.
June 25, 2009
CASSIES ANNOUNCES A NEW "RECESSION" CATEGORY
Entry Deadline July 23, 2009
(TORONTO: June 25, 2009 ) - The CASSIES has announced a new category, designed to take account of the current economy, called Success Despite the Recession.
May 21, 2009
2009 CASSIES
Call for Submissions, Chair of Judging and Judges announced
(TORONTO - May 21, 2009): The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, has announced its' Call for Submissions.Deadline for entries, which are to be filed online at www.cassies.ca, is Thursday, July 23, 2009, by Noon EST
January 29, 2009
NEW DIAMOND SHREDDIES WINS GRAND PRIX & TWO GOLDS
CASSIES 2008 WINNERS ANNOUNCED
(TORONTO – January 29, 2009): The 2008 CASSIES winners were announced at simultaneous events in Toronto and Montreal this evening at the culmination event for the first ever Advertising Week in Canada. New Diamond Shreddies took the Grand Prix plus a Gold for Package Goods Food and Gold for Best Integrated for client Kraft Canada and agency Ogilvy & Mather.
November 5, 2008
CASSIES 2008
Co-Chairs announced, Judging Completed,
Early Bird Tickets on sale before Dec 12
(TORONTO – December 1, 2008): The CASSIES, Canada’s only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, will be celebrated in an evening event Thursday, January 29, 2009 at simultaneous celebrations in Toronto at the Arcadian Court, and in Montreal at the Centre des Sciences de Montréal. The CASSIES will be the culmination event for Advertising Week, a brand new week long celebration spearheaded by the Institute of Communication Agencies which will run January 26 – 30, 2009. Early bird tickets are now on sales until December 12 (www.cassies.ca)
July 11, 2008
CASSIES 2008
Entry Deadline nears, Judges announced
(TORONTO – July 11, 2008) - The CASSIES, Canada’s only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, will be celebrated this year in an evening event Thursday, January 29, 2009 at simultaneous celebrations in Toronto and Montreal.
June 2, 2008
CASSIES 2008
Entry Deadline, Chair of Judging announced
(TORONTO – June 2, 2008) - The CASSIES, Canada’s only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, will be celebrated this year in an evening event Tuesday, January 27, 2009 in Toronto. Deadline for entries, which are to be filed online at www.cassies.ca, is Monday, July 21, 2008 by Noon EST.
November 7, 2007
Dove wins Grand Prix, CASSIES awards 39 cases in all
ICA/ACA Partner to Sponsor Sustained Success Awards
(TORONTO: November 7, 2007) - Dove's campaign for its Dove Self-Esteem Fund, which included the world-famous 'Evolution' viral spot, won top honours at the CASSIES this year for proven business effectiveness, taking home the Grand Prix as well as a GOLD for Canadian Contribution to a Global Campaign.
September 25, 2007
Record number of entries this year, judging now complete
and Event Co-chairs announced
(TORONTO - September 25, 2007): A record number of cases were submitted to CASSIES this year, up 77% with an impressive 92 cases, up from 52 last year. And judging has just been completed. The CASSIES will be awarded Tuesday, November 6, 2007 at a Gala Evening event at the Liberty Grand in Toronto. A similar celebration will take place in Montreal that same evening as well.
June 4, 2007
Judging Panel announced, Entry Deadline approaches
(TORONTO - June 4, 2007): The Judging Panel for CASSIES 2007 is announced, led by Chair of Judging Bill Durnan, EVP, Chief Convergent Creative Officer, Cossette Communication-Marketing, Toronto.
November 16, 2006
47 CASSIES + Grand Prix, plus Brendon-Elwood Award for Best Performance
(TORONTO: November 16, 2006 - 2:30 PM): CASSIES, Canada's pre-eminent advertising effectiveness awards program, open to all channels of marketing communications, handed out a total of 47 CASSIES for 39 unique cases: 12 Golds, 14 Silvers and 21 Bronze awards, plus a Grand Prix, at its event on November 16, 2006 in Toronto and Montreal. The full list of winners is attached, including campaigns winning more than one award.
October 27, 2006
New special awards mark 10th anniversary of CASSIES, Co-chairs of Event announced
(TORONTO - October 27, 2006): CASSIES 2006 marks the 10th CASSIES show (initially bi-annual, now annual) and in recognition, the CASSIES will introduce a major ”10th anniversary” award at this year's event. It will be called the Brendon-Elwood Award for Best Performance, named for Rupert Brendon, President and CEO of the ICA and Peter Elwood, former President of Unilever, now retired.
September 27, 2006
Record number of CASSIES to be awarded this year
(TORONTO - September 27, 2006): ”This was an outstanding year for the CASSIES judging,” said Chair of Judging for CASSIES Stephen Graham, Executive Vice President, Corporate Marketing & Convergence Officer, Rogers Communications Inc. ”The cases were excellent and our terrific judging panel worked extremely hard to determine which deserved Bronze, Silver, Gold and the Grand Prix. In the end, we will have a record 39 award winners, based on proven results, which speaks volumes for the industry.”
June 16, 2006
Judging Panel announced as entry deadline approaches
(TORONTO - June 16, 2006): The Judging Panel for CASSIES 2006 is announced, led by Chair of Judging Stephen Graham, Executive Vice President, Corporate Marketing & Convergence Officer, Rogers Communications Inc. Deadline for entries, which are to be filed online at www.cassies.ca., is Wednesday, July 5, 2006 by 5:00 pm EST.
May 10, 2006
CASSIES 2006 dates and Chair of Judging announced
(TORONTO - May 9, 2006): The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, will be celebrated this year on Thursday, November 16, 2006 at the Westin Harbour Castle Hotel in Toronto. Deadline for entries, which are to be filed online at www.cassies.ca, is Wednesday, July 5, 2006 by 5:00 pm EST.
November 24, 2005
2005 Results
CASSIES, Canada's pre-eminent advertising effectiveness awards program, open to all channels of marketing communications, handed out a total of 10 Golds, 8 Silvers and 18 Certificates of Excellence at its event on November 24, 2005 in Toronto and Montreal.
September 22, 2005
CASSIES Judging Completed New Judging Process a Big Success
Judging for CASSIES has just been completed and the new judging process introduced this year was a real hit with the judges. CASSIES Awards will be presented November 24, 2005 at the Westin Harbour Castle in Toronto and the Fairmont Queen Elizabeth Hotel in Montreal.
June 6, 2005
Co-Chairs announced as Deadline for Entries approaches
CASSIES is pleased to announce that this year's Co-Chairs are, in Toronto, Peter Shier, Vice Chairman, Foote Cone & Belding Canada, and Kevin Boyce, President & CEO, Molson Canada. In Montreal, Co-Chairs are Sylvain Labarre, president, lg2, and Lucie Bouthillette, Advertising and Promotion Director, Caisses Desjardins.
May 26, 2005
CASSIES 2005 announces Chair of Judging, Judging Panel, and new this year, a Benchmarking Panel
CASSIES announces that this year's Chair of Judging is Daniel Rabinowicz, President, TAXI Montreal. He leads a 16-person panel of high profile senior-level judges representing advertisers, account management, creative, media, account planning, research, direct marketing, public relations, and academia.
April 27, 2005
CASSIES 2005 - New B2B Award Category Announced
The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, will be celebrated this year on Thursday, November 24, 2005 at the Westin Harbour Castle Hotel in Toronto. Deadline for entries, which are to be filed online at www.cassies.ca, is Thursday, June 30th.
