F1 Teaming Up With Lagardère Sports UTT Inks CEAT As Title Sponsor Marketplace Roundup Bayern Munich Partners With Siemens Aston Villa Signs Gambling Firm Unibet McDonald's To Sponsor Euro 2017 For Channel 4 Marketplace Roundup Klay Thompson Extends Deal With Anta Tottenham Signs Multi-Year Deal With Nike Tour Down Under Renews With Santos
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Formula 1 Teaming Up With Lagardère Sports To Build Brand In ChinaPublished in SportsBusiness Daily Global on 07 / 06 / 17Formula 1 is "teaming up" with marketing agency Lagardère Sports to build strategic partnerships in China from '18 and "raise the sport's profile in a region it sees as having huge potential for growth," according to Alan Baldwin of REUTERS. F1 owner Liberty Media sees China, along with the U... Tags: Marketing and Sponsorship, China |
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UTT Inks CEAT As Title Sponsor
India's Ultimate Table Tennis league announced tire manufacturer CEAT as title sponsor of the country's first professional table tennis league, according to Gaurav Laghate of the ECONOMIC TIMES. In addition to the title sponsorship, CEAT will "continue to help the players in different ways." UTT Own ...
Tags: Marketing and Sponsorship, India
Marketplace Roundup
Juventus announced online gambling company Betfair will become the club's official gaming and betting digital partner from the '17-18 season. Betfair will be able to use Juventus' name and image rights in its promotional material in Italy and around the world. Betfair branding will be visible in ...
Bayern Munich Partners With Siemens
Bayern Munich announced engineering firm Siemens will become an official performance partner of its football and basketball teams at the start of the '17-18 sports season. The partnership will run until June 30, 2020. The club and Siemens will ...
Tags: Europe, Marketing and Sponsorship
Aston Villa Signs Gambling Firm Unibet
League Championship side Aston Villa named gambling operator Unibet its new principal partner. Unibet's logo will appear on the front of Aston Villa's new Under Armour kits, which were revealed on Saturday. The deal with Unibet, which is part of the Kindred Group, is for the '17-18 season. ...
McDonald's To Sponsor Euro 2017 For Channel 4
Channel 4's commercial arm, 4Sales, signed McDonald’s as the "exclusive broadcast sponsor" for its UEFA Women's Euro 2017 coverage, according to Simon Gwynn of CAMPAIGN LIVE. The tournament starts on July 16 when host nation the Netherlands takes on Norway. Channel 4 will show all of the ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
La Liga side Alavés named local shaving brand LEA its shirt sponsor for the '17-18 season. The club signed LEA as a shirt sponsor at the end of the '16-17 season. The LEA logo will appear on the front of Alavés' shirts during La Liga and Copa del Rey matches ( MARCA, 7/2 ). ...
Klay Thompson Extends Deal With Anta
NBA Golden State Warriors guard Klay Thompson "signed a new 10-year renegotiation extension" with Chinese shoe brand Anta, according to NICE KICKS. The deal, negotiated by Wasserman Senior VP/Basketball Greg Lawrence and Thompson's business manager, Joe McLean, makes him "among the top 10 highest ea ...
Tags: Marketing and Sponsorship, Asia
Tottenham Signs Multi-Year Deal With Nike
EPL side Tottenham signed a multi-year deal with Nike, making the brand its official kit supplier from next season, according to Ken Ferris of REUTERS. Tottenham Chair Daniel Levy said, "Nike is committed to partnering with us both at home, at a ti ...
Tour Down Under Renews With Santos
The Tour Down Under's naming rights sponsor will be oil and gas company Santos next year, according to Brad Crouch of THE ADVERTISER. Santos "signed on again as major sponsor for Australia’s premier cycling race for another two years, ending months of speculation." The company has sp ...
Marketplace Roundup
League Championship side Bolton Wanderers announced Bolton Kia as the official west stand sponsor of Macron Stadium . The car dealership will see its name associated with Macron Stadium's main stand for the next two years. The Bolton Kia West Stand will feature prominent branding inside and out ...