Brand Assets and Guidelines

WordPress.com VIP Assets

In this document you will find the WordPress.com VIP brand assets, as well as necessary instructions and guidelines of how to use them appropriately. Contact us for information about WordPress.com VIP, or here for general Automattic press inquiries.

This kit includes all the resources listed below in a single package.

Download WordPress.com VIP assets kit

WordPress.com VIP Logo

The WordPress.com VIP logo should always be used in one of the two main colors: Graphite or White (Light Steel); color reference can be found below.

Download WordPress.com VIP logo kit

This kit includes:

White: EPS / PNG
Graphite: EPS / PNG
White with URL: EPS / PNG
Graphite with URL: EPS / PNG
White W logo: EPS / PNG
Graphite W logo: EPS / PNG

Logo safety space

To preserve the integrity of the WordPress.com VIP logo, you should allow at least 150% of white space horizontally and 200% vertically around the logo. In the diagram below you can see how the minimum safety space is drawn from the logo’s proportion. The minimum size for the logo reproduction is 1 inch on print or 85 pixels wide on screen.

Colors

There are three primary colors — Graphite, Azure and Steel —, and each has two variations, one lighter and one darker. Please refrain from replicating this color scheme, the WordPress.com VIP site feel or other collateral materials, to avoid confusion between WordPress.com VIP and its partners.

Graphite

#3B3E44
rgb(59, 62, 68)

Dark Graphite

#24252B
rgb(36, 37, 43)

Light Graphite

#67696E
rgb(103, 105, 110)

Azure

#168CBF
rgb(22, 140, 191)

Dark Azure

#0B75A3
rgb(11, 117, 163)

Light Azure

#25A8DC
rgb(37, 168, 220)

Steel

#F3F5F9
rgb(243, 245, 249)

Dark Steel

#D3D6D7
rgb(211, 214, 215)

Light Steel

#FFFFFF
rgb(255, 255, 255)

Dos and don’ts

The following examples show how to adapt the WordPress.com VIP logo to keep it flexible while keeping the brand coherent. If you have any questions about acceptable logo usage please contact us.

WordPress.com VIP Partner Badges

Use the VIP Partner badge to link to our page — http://vip.wordpress.com/. You should use the badge that better fits your page, according to the guidelines above. Alternatively, or in addition to the badge, use the “WordPress.com VIP” name whenever referring to us. Contact us if you want to become a VIP Featured Partner.

Download WordPress.com VIP Partner Badges