'It makes incredibly compelling TV': ITV set for a '£1BILLION paycheck by selling the very raunchy format of their summer smash-hit series Love Island abroad'

ITV is reportedly set to make £1billion by selling the format for Love Island internationally. 

The saucy series, which has proved to be this summer's smash-hit viewing, has struck a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher. 

And now the broadcaster's bosses are keen on capitalising on the show by selling its format - which has made Dutch media tycoon John De Mol a multi-billionaire - to other countries who are keen on some saucy X-rated romps and steamy hook-ups.

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Paycheck! ITV is reportedly set to make £1billion by selling the format for Love Island internationally

Paycheck! ITV is reportedly set to make £1billion by selling the format for Love Island internationally

The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.

'In the short term it is worth many millions but in the long term it could certainly reach a billion-pound bonanza for ITV. The Love Island format is universal and the appeal is like nothing out there at the moment,' branding expert Marcel Knobil spoke about the show's international appeal to the Daily Star. 

He continued: 'People love watching the relationships and the contestants’ different agendas - it makes incredibly compelling TV.'

Smash-hit: The saucy series, which has proved to be this summer's smash-hit viewing, has struck a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher

Smash-hit: The saucy series, which has proved to be this summer's smash-hit viewing, has struck a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher

Racy: The broadcaster's bosses are keen on capitalising on the show by selling its format to other countries who are keen on some saucy X-rated romps and steamy hook-ups

Racy: The broadcaster's bosses are keen on capitalising on the show by selling its format to other countries who are keen on some saucy X-rated romps and steamy hook-ups

The man behind it all, John De Mol, created the series with a Holland version and has since seen versions in more than 40 countries worldwide.

Germany will reportedly be the first country to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria.

Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000.

Since it began airing last month in the UK, Love Island has won fans in the likes of former Oasis frontman Liam Gallagher. 

The man behind it all: John De Mol - who is now a multi-billionaire - created the series with a Holland version and has since seen versions in more than 40 countries worldwide

The man behind it all: John De Mol - who is now a multi-billionaire - created the series with a Holland version and has since seen versions in more than 40 countries worldwide

Sizzling viewing: The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.

Sizzling viewing: The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.

Branding expert Marcel Knobil spoke about the show's international appeal: 'People love watching the relationships and the contestants’ different agendas - it makes incredibly compelling TV'

Branding expert Marcel Knobil spoke about the show's international appeal: 'People love watching the relationships and the contestants’ different agendas - it makes incredibly compelling TV'

The rocker, 44, inadvertently revealed a picture of islander Dom Lever on his phone recently after he took to Twitter to complain about a smoker on his plane delaying his flight.

Former Australian cricketer Shane Warne is also fan of the series as he recently tweeted his theories on the show, including who are his favourite couples.

'In bed watching #Loveisland! Is that wrong ???? Hahahaha,' Shane tweeted to his 3.1 million followers last month.

The cricketer and keen poker plan continued to follow the show, revealing days later he had decided to stay in and watch the show's antics.

Global appeal: Germany will reportedly be the first country to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria

Global appeal: Germany will reportedly be the first country to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria

Taking it international: Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000

Taking it international: Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000

'Turned down a dinner invite so I could stay in & watch #loveisland!!!' Shane wrote, also adding some lipstick kiss emojis. 

He then confirmed his super fan status, telling followers he was 'obsessed' with Love Island.

'My favourite boys are Kem/Chris & girls Montana/Olivia. Don't like Theo (to cocky) / Camilla (Boring & wet) [sic],' he added. 

Good Morning Britain's Susanna Reid has also been known to throw a strip after being told spoilers of the show.  

Celebrity fans: Liam Gallagher, 44, inadvertently revealed a picture of islander Dom Lever on his phone recently after he took to Twitter to complain about a smoker on his plane delaying his flight

Celebrity fans: Liam Gallagher, 44, inadvertently revealed a picture of islander Dom Lever on his phone recently after he took to Twitter to complain about a smoker on his plane delaying his flight

Keen viewer: Former Australian cricketer Shane Warne is also fan of the series as he recently tweeted his theories on the show, including who are his favourite couples

Keen viewer: Former Australian cricketer Shane Warne is also fan of the series as he recently tweeted his theories on the show, including who are his favourite couples

 

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