'It makes incredibly compelling TV': ITV set for a '£1BILLION paycheck by selling the very raunchy format of their summer smash-hit series Love Island abroad'
ITV is reportedly set to make £1billion by selling the format for Love Island internationally.
The saucy series, which has proved to be this summer's smash-hit viewing, has struck a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher.
And now the broadcaster's bosses are keen on capitalising on the show by selling its format - which has made Dutch media tycoon John De Mol a multi-billionaire - to other countries who are keen on some saucy X-rated romps and steamy hook-ups.
Scroll down for video
Paycheck! ITV is reportedly set to make £1billion by selling the format for Love Island internationally
The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.
'In the short term it is worth many millions but in the long term it could certainly reach a billion-pound bonanza for ITV. The Love Island format is universal and the appeal is like nothing out there at the moment,' branding expert Marcel Knobil spoke about the show's international appeal to the Daily Star.
He continued: 'People love watching the relationships and the contestants’ different agendas - it makes incredibly compelling TV.'
Smash-hit: The saucy series, which has proved to be this summer's smash-hit viewing, has struck a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher
Racy: The broadcaster's bosses are keen on capitalising on the show by selling its format to other countries who are keen on some saucy X-rated romps and steamy hook-ups
The man behind it all, John De Mol, created the series with a Holland version and has since seen versions in more than 40 countries worldwide.
Germany will reportedly be the first country to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria.
Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000.
Since it began airing last month in the UK, Love Island has won fans in the likes of former Oasis frontman Liam Gallagher.
The man behind it all: John De Mol - who is now a multi-billionaire - created the series with a Holland version and has since seen versions in more than 40 countries worldwide
Sizzling viewing: The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.
Branding expert Marcel Knobil spoke about the show's international appeal: 'People love watching the relationships and the contestants’ different agendas - it makes incredibly compelling TV'
The rocker, 44, inadvertently revealed a picture of islander Dom Lever on his phone recently after he took to Twitter to complain about a smoker on his plane delaying his flight.
Former Australian cricketer Shane Warne is also fan of the series as he recently tweeted his theories on the show, including who are his favourite couples.
'In bed watching #Loveisland! Is that wrong ???? Hahahaha,' Shane tweeted to his 3.1 million followers last month.
The cricketer and keen poker plan continued to follow the show, revealing days later he had decided to stay in and watch the show's antics.
Global appeal: Germany will reportedly be the first country to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria
Taking it international: Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000
'Turned down a dinner invite so I could stay in & watch #loveisland!!!' Shane wrote, also adding some lipstick kiss emojis.
He then confirmed his super fan status, telling followers he was 'obsessed' with Love Island.
'My favourite boys are Kem/Chris & girls Montana/Olivia. Don't like Theo (to cocky) / Camilla (Boring & wet) [sic],' he added.
Good Morning Britain's Susanna Reid has also been known to throw a strip after being told spoilers of the show.
Celebrity fans: Liam Gallagher, 44, inadvertently revealed a picture of islander Dom Lever on his phone recently after he took to Twitter to complain about a smoker on his plane delaying his flight
Keen viewer: Former Australian cricketer Shane Warne is also fan of the series as he recently tweeted his theories on the show, including who are his favourite couples
Most watched News videos
- Rio's mother speaks about his grief after losing his wife Rebecca
- Patsy Palmer speaks on her kids desire to break into acting
- Anna Wintour twerks next to Selena Gomez and The Weeknd
- Madonna opens paediatric hospital in Malawi with her adopted twins
- Agonising moment Andy Murray suffers Wimbledon knock out blow
- See what happens when dad is told he's going to have a FIFTH daughter
- Banned Femfresh ad shows 'overly sexualised' models dancing
- Zebra escapes from the jaws of a crocodile only to be killed by lions
- Mexican boyfriend caught in intimate workout with personal trainer
- Father plays Despacito to daughter who cant help but dance
- One of two kisses?! Charles and Camilla greet Spain's royals
- Shia LaBeouf continues verbal onslaught against police after arrest
- Boxer Lauryn Eagle 'caught driving high on drugs in her...
- Revealed: How teenagers use secret emoji code to deal...
- A right little Alan 'SUGAR': Pupil, 15, who built a...
- How the majority of women in Britain are not married......
- When Harry met Harry! The prince meets the singer on the...
- ‘We were trapped on the sands’: Dunkirk veteran, 96, who...
- A day in the life on an ex-Prime Minister: David Cameron...
- Jeremy Meeks cites 'irreconcilable differences' for split...
- Venezuelan-born ace faces SECOND battle against a...
- Get your barbecues ready! After washout week, Britain is...
- Come on, Vogue: Anna Wintour is caught on video twerking...
- 'Konta is doing that magic trick where she changes...
- 'Thank God the worst is over': Michael Buble's wife tells...
- Train conductors forced to bring entire Melbourne railway...
- French umpire whose deep voice has seen him dubbed the...
- Toddler, two, with cerebral palsy was found dead with...
- The grass cheek of it! Owner of a £1million home near...
- How the BBC's Laura Kuenssberg was 'given a bodyguard'...