Looking fresh! Kristen Bell dons stylish blue wrap dress with red belt at the launch of her #DrinkGoodDoGood campaign

She's been a lifelong vegetarian.

So Kristen Bell is no stranger to the power of good produce.

And the 37-year-old actress was all smiles at Wednesday's launch of the Drink Good, Do Good campaign for fresh fruits and veg in NYC where the starlet looked chic in a longsleeved blue wrap dress.

Fruits of labor! Kristen Bell was all smiles at Wednesday's launch of the Drink Good, Do Good campaign for fresh fruits and veg in NYC, where she looked looked chic in a longsleeve blue wrap dress

Fruits of labor! Kristen Bell was all smiles at Wednesday's launch of the Drink Good, Do Good campaign for fresh fruits and veg in NYC, where she looked looked chic in a longsleeve blue wrap dress

The Frozen beauty was joined by heartthrob Taye Diggs, celeb chef Bobby Flay and Top Chef judge/restaurant mogul Tom Colicchio at the restaurateur's Manhattan beer garden Little River.

Kristen and company's #DrinkGoodDoGood campaign aims to help provide Americans living in poverty with fresh fruits and vegetables while also talking up the benefits of a produce filled diet.

At the event the Disney princess was darling, cinching her cornflower-colored dress at the middle with a red, leather sash belt while pointy patent leather pumps covered her feet in a matching cherry hue.

Juicy fruit! The mother-of-two's #DrinkGoodDoGood campaign was there to provide Americans living in poverty with fresh fruits and vegetables while also talking the benefits of a produce filled diet

Juicy fruit! The mother-of-two's #DrinkGoodDoGood campaign was there to provide Americans living in poverty with fresh fruits and vegetables while also talking the benefits of a produce filled diet

Foodie friends! The Frozen beauty was joined by heartthrob Taye Diggs, celeb chef Bobby Flay and Top Chef judge Tom Colicchio at his Manhattan beer garden Little River for the event

Foodie friends! The Frozen beauty was joined by heartthrob Taye Diggs, celeb chef Bobby Flay and Top Chef judge Tom Colicchio at his Manhattan beer garden Little River for the event

Cherry on top! The Disney princess was donned a cornflower-colored dress cinched with a red, leather sash belt and paired with pointy patent leather pumps in a matching cherry hue

Cherry on top! The Disney princess was donned a cornflower-colored dress cinched with a red, leather sash belt and paired with pointy patent leather pumps in a matching cherry hue

Feeling fruity? The wife of Dax Shepard threw on a splash of red lipstick while hanging out with Taye Diggs as they posed with melons, artichokes and more surrounding produce

Feeling fruity? The wife of Dax Shepard threw on a splash of red lipstick while hanging out with Taye Diggs as they posed with melons, artichokes and more surrounding produce

Topping things off, the wife of Dax Shepard threw on a splash of red lipstick while hanging out with melons, artichokes and more of the surrounding produce.

At the event the Veronica Mars lead posed with produced while joking around with fellow actor Taye Diggs, 46.

The Rent actor was handsome but laid back in a blue jacket and grey tee shirt worn with glimmering chain and full beard.

Food for thought: Top Chef judge Tom took a second to talk about the Naked Juice sponsored program with Bell, explaining 'Nearly 30million Americans don’t have access to affordable, quality, fresh fruits and vegetables' in their neighborhoods'

Food for thought: Top Chef judge Tom took a second to talk about the Naked Juice sponsored program with Bell, explaining 'Nearly 30million Americans don’t have access to affordable, quality, fresh fruits and vegetables' in their neighborhoods'

You Diggs? The Rent actor looked handsome but laid back in a blue jacket and grey tee shirt worn with glimmering chain and full beard while playing with produce

You Diggs? The Rent actor looked handsome but laid back in a blue jacket and grey tee shirt worn with glimmering chain and full beard while playing with produce

Helping hand: The #DrinkGoodDoGood campaign is launching  with a 250k pound contribution to the Wholesome Wave Double Value SNAP Program for low income families

Helping hand: The #DrinkGoodDoGood campaign is launching with a 250k pound contribution to the Wholesome Wave Double Value SNAP Program for low income families

He and Kristen joked around while posing with a pineapple, bell pepper and watermelon for the cameras.

Top Chef judge Tom and Bell took a second to talk about the Naked Juice sponsored program, explaining 'Nearly 30million Americans don’t have access to affordable, quality, fresh fruits and vegetables' in their neighborhoods.'

The juice company is launching their initiative with a 250k pound contribution to the Wholesome Wave Double Value SNAP Program, which offers fresh produce to families already relying on food assistance.

Fresh finds! The new program will offer families already relying on food assistance a chance to find fresh produce that is within their reach

Fresh finds! The new program will offer families already relying on food assistance a chance to find fresh produce that is within their reach

Veg head! The Zootopia actress is an animal lover and has been a vegetarian since the age of 12

Veg head! The Zootopia actress is an animal lover and has been a vegetarian since the age of 12

Fruits and vegs make up most of Kristen's diet. 

The Zootopia actress is an ardent animal lover who's been a vegetarian since the age of 12 and now eats vegan.

And the star definitely has a soft spot for giving back, having worked with PETA, Michigan Humane Society, the ASPCA and is a strong supporter of vaccination and the strong science supporting it.

Give like you mean it! The star has a soft spot for giving back, having worked with PETA, Michigan Humane Society, the ASPCA in addition to many other non-profits and organizations

Give like you mean it! The star has a soft spot for giving back, having worked with PETA, Michigan Humane Society, the ASPCA in addition to many other non-profits and organizations

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Kristen Bell shows off trim middle in stylish blue wrap

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