Kendall Jenner slammed by Adidas fans

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Many sneaker fans were outraged when Adidas revealed the model as their new brand ambassador on Wednesday
The Instagram advertisement featuring Kendall was flooded with comments criticizing the brand for using the 21-year-old for the campaign, voicing disgust stemming from her ill-advised Pepsi ad
In April, Kendall was featured in a Pepsi commercial that the soft drinks company pulled after it prompted outrage and ridicule by critics who said it trivialized political and civil rights protests

By Shyam Dodge For Dailymail.com

Published: 12:11 EDT, 10 August 2017 | Updated: 13:46 EDT, 10 August 2017

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Kendall Jenner's now infamous Pepsi commercial, which trivialized civil rights protests, is still haunting her.

Many sneaker fans were outraged when Adidas revealed the model as their new brand ambassador on Wednesday.

The Instagram advertisement featuring Kendall was flooded with comments criticizing the brand for using the 21-year-old for the campaign, voicing disgust stemming from the Pepsi ad.

Not forgotten: Kendall Jenner's now infamous Pepsi commercial, which trivialized civil rights protests, is still haunting her as Adidas fans hit out at her on Wednesday after new shoe campaign was unveiled

Disgusted: The Instagram advertisement featuring Kendall was flooded with comments criticizing the brand for using the 21-year-old for the campaign, voicing disgust stemming from the Pepsi ad

One commenter wrote: 'Now I'm not gonna order the new stan Smith's because I hate these ppl and what they stand for...cmon adidas get .. I hope this ends like the Pepsi ad she did...Morons' (sic).

While another wrote with some serious snark, 'Should have brought a pepsi'.

But one commenter seemed to cynical of the entire advertising industry: 'Really hate when big brands do this are they that desperate to make a penny that they use models like this? Consider using people who actually contribute or make a difference to the world, people will then fell inspired by the brand not disgusted!'

Never living it down: In April, Kendall was featured in new Pepsi commercial that the soft drinks company pulled after it prompted outrage and ridicule by critics who said it trivialized political and civil rights protests

Getting irate: Many sneaker fans were outraged when Adidas revealed the model as their new brand ambassador on Wednesday

While another simply seemed to have a bone to pick with certain high profile models, writing: 'But aren't there other models in the world other than the Jenners, or the hadids?'

'Aren't there other models in the world who would have brought life and excitement to this commercial?' the commenter continued. 'Models who's lives would have been changed if given the opportunity? Or because they're parents aren't well known celebs so they don't count?!!'

Another wrote: 'Long time supporter of adidas.... first Kanye west and now this?! STOP making stupid people famous.'

In April, Kendall was featured in new Pepsi commercial that the soft drinks company pulled after it prompted outrage and ridicule by critics who said it trivialized political and civil rights protests.

Sensational: The supermodel looks sensational in the edgy advertisement for the sports luxe label as she lays in a glass covered hibernation pod, nodding to a rebirth of the brand with a new generation

At the time those surrounding Kendall claimed she did not know the full implications of the ad while filming.

In the Adidas ad, Kendall poses up a storm for the sports brand in which she displays her toned pins in a pair of barely-there pants and stomach-grazing crop top.

The supermodel looks sensational in the edgy advertisement for the sports luxe label as she lays in a glass covered hibernation pod, nodding to a rebirth of the brand with a new generation.

Striking: Kendall's statuesque frame was showcased in all its glory for the short clip while her brunette locks were worked up into a chic chignon, amplifying her facial features and high cheekbones

Taking a picturesque pose in her pod, she begins: 'Without exception, each careful step...I did it my way', which accompanies a remix of the iconic soundtrack My Way by Frank Sinatra, featuring a brand new cast of creators from the worlds of style, music and sport.

Kendall's statuesque frame was showcased in all its glory for the short clip while her brunette locks were worked up into a chic chignon, amplifying her facial features and high cheekbones.

The fashionista's character is inspired by the timeless symbol of beauty, Botticelli’s iconic birth of Venus and that of Leonardo Di Vinci's Vitruvian Man.

Not alone in the fierce new advert, the short film includes Playboy Carti, 21 Savage and Young Thug, and NBA sporting superstar James Harden in various locations and styles.

Following in the footsteps of her brother-in-law Kanye West, the beauty previously confirmed she was the face of the brand earlier this summer on Instagram.

The rapper's trainers have caused a fashion frenzy in recent years with many queuing up for his latest footwear offering overnight, most recently he released his Yeezy's V2 in April.

Getting chic done: Kendall sported an Adicolour Jumpsuit for her Vitruvian Man for the advert

Thrilled: She joins the same Adidas department responsible for Kanye's Yeezy collection, which has produced his famed trainers since 2014

She joins the same Adidas department responsible for Kanye's Yeezy collection, which has produced his famed trainers since 2014.

The exciting collaboration comes after her sister Kylie Jenner went to Puma instead of aligning herself with her family's collaboration company which nearly caused a war between siblings.

Sister Kylie, 19, is currently the face of Adidas biggest rival Puma and when she first signed with them, sister Kim Kardashian's husband Kanye was far from impressed.

Uproar: The exciting collaboration comes after her sister Kylie went to Puma instead of aligning herself with her family's collaboration company

Brand beauty: Following in the footsteps of her brother-in-law Kanye West, the beauty previously confirmed she was the face of the brand earlier this summer on Instagram

Collaboration: Sister Kylie, 19, is currently the face of Adidas biggest rival Puma and when she first signed with them, sister Kim Kardashian's husband Kanye was far from impressed

When Kylie's partnership was revealed, Kanye went on one of his infamous twitter rants.

He tweeted: '1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!'

'Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!'

In the past: The exciting collaboration comes after her sister Kylie Jenner went to Puma instead of aligning herself with her family's collaboration company which nearly caused a war between siblings