Sizzling on the sand! Demi Lovato sprints, stretches, and sweats while proudly flaunting her athletic form in striking desert shoot for her second Fabletics collection
- Singer and Actress Demi Lovato, 24, has revealed her latest sexy workout line for the brand, including leggings and tops branded with the word Confident
- This is the star's second collection for Fabletics, which was founded in 2013 by Kate Hudson, who collaborated with Demi after meeting her in the gym
Singer Demi Lovato is a desert fitness storm in the latest set of photos modelling her new collection for Fabletics.
The 24-year-old pop star is debuting her second line of active wear for the Kate Hudson-founded brand, and stars in a stunning ad campaign as part of the release.
The newest images released from the line's promotional push show the Cool For the Summer singer working out in the desert. She pushes over massive tires, breaks into a sprint and even boxes in front of the picturesque landscape.
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Show of strength: Demi Lovato shows off her fitness in the desert for her new Fabletics campaign
Perfect form: The singer is seen posing and sprinting in the images, some of which display solar panels in the background
Got the look: She shows off a number of items from her second Fabletics collection in the images, including leggings with sheer panels
Shake up your gym kit with Fabletics like Demi
After massive success with her first collection, singer Demi is back with a second drop of stylish gym wear for Fabletics.
The star models in a whole host of runner-ready separates in the campaign and makes a stunning advert for her pieces. We love the whole range but it’s the jazzy leggings that really caught our attention. Rather than safe black or grey styles, this range is packed full of prints including bold blooms and cute hearts.
The pair pictured aren’t currently available to buy right now but we have rounded up some other statement makers below including a similar pair from Fabletics.
Whichever you go for, we guarantee they will make that extra mile on the treadmill feel all the more glamorous!
Some of the pieces she models in the shots include the for Confident branded across them, in reference to Demi's hit single by the same name.
Other items in the collection include black leggings with mesh paneling swirling up the leg and dotted with sketched hearts, and a pink crop top that ties in the front.
In previous snaps from the campaign, the singer swapped the recording studio for a boxing ring, showing off her sporty side.
The LA-based star's love of exercise and health is clear to see in the images, which picture her squaring off with the camera and leaning against a wrestling ring, showing off her ripped abs and toned legs.
The Sorry Not Sorry singer, 24, designed her collection of 12 outfits to feature ab-flaunting sports bras, hip-hugging leggings, and pops of color.
Hitting it hard: Demi is seen working out with heavy ropes as a part of the shoot
A little plug: Some of the pieces bear the word Confident in reference to the singer's hit song by the same name
On the move: Demi lunges and even shows off her boxing moves as a part of the campaign
Confident: Singer Demi is sultry and sexy in her latest Fabletics collection campaign that flaunts her abs and flashes a smoky eye look
Give You A Heartbreak: The New Mexico native sizzles in a blue ensemble she designed herself in her second collection with Kate Hudson's workout brand
A vision in pink! Demi dons a low cut bra that shoes off her assets and high waisted pink stripe leggings and matching boxing gloves
The first featured outfit in the actress' campaign was an all black ensemble where she donned personalized boxing gloves with the words 'Girl up' at the knuckles, high-waisted leggings with criss-cross detailing and a halter style sports bra. She polished off the look with a messy high pony.
Other looks included a brilliant blue look with a low cut sports bra that flaunted her ample assets and bright high-waisted leggings with black panels, and a pink ensemble with a similar deep v bra and black and pink striped leggings that keep the tummy tucked and tush on full display.
'I definitely wanted the second collection to feel super personal even though it was bigger, so I took inspiration from my own style—on stage, at home and in the gym—to make sure it was an authentic representation of who I am,' Demi wrote on the Fabletics blog.
'I can’t tell you how much time we spent obsessing over every little detail but we had to make sure it was perfect!' she added.
Demi and Kate Hudson met, ironically enough, in a hotel gym, Kate shared in another Fabletics blog post.
'We started chatting and bonded instantly over our shared loves of fitness, dance and music. I remember being so impressed by how intelligent, accomplished and confident she was, even at such a young age,' Kate wrote.
Finishing Touches: Glossing over the last details, Demi (above) assures everything for her line with friend Kate Hudson is perfect
Workout buddies: The duo met in a hotel gym where they bonded over health and exercise. The two celebrated Demi's second Fabletics line at a launch party in LA in May (above)
Picture Perfect: Female empowerment is important to the singer who posts encouraging messages on Instagram (above) and will send proceeds of line to the Girl Up Initiative
Pink Panther: Colorful ensembles such as this one are defining aspects of Demi's Fabletics line
It's all in the details: Open cutouts , deep v sports bras and dark panels on leggings are Demi's latest designs to elevate a less than sassy workout outfit
The young singer is famous for being a voice on body positivity and women empowerment through her music and activism, values that go hand in hand with Kate's brand.
The Camp Rock actress struggled with eating disorders and self harm in 2012, while in the heat of Hollywood's spotlight. In her documentary Stay Strong she opened up about rehab and her emotional and physical journey to health. Today she uses her fame to reach out on these issues to her fans.
In April she opened up in a candid tweet that said 'sometimes when I'm having bad body image issue days, I remind myself that I'd rather live in freedom from my eating disorder than worry about what people think about my body. I am more than a number and a jean size. F*** yeah!'
She advertised her first Fabletic collection on Twitter on a similar note with the caption 'love your body, no matter what.'
Her newly launched collaboration features 12 full ready-to-sweat outfits for any workout and the proceeds go towards supporting women's needs and education through the United Nations Girl Up Initiative.
While fans work up a sweat in the ensembles that start at $19 with membership, the rest of the world awaits Demi's next album due in this year.
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