The Bake Off stars laughing all the way to the bank: The winners who have raked in MILLIONS from TV gigs and juicy book deals (and the ones who have shunned the spotlight)

  • Nadiya Hussain is undoubtedly the most successful GBBO star with a TV empire
  • Last year's winner Candice Brown was set to earn £1 million in her first year
  • Series 2 champion Joanna Wheatley runs a lucrative cookery school
  • Series 3 winner John Whaite has four cookbooks and a fledgling cookery school

The Great British Bake Off is back and the world is watching, as it's the first time the hit series has returned to screens since its controversial move from the BBC to Channel 4. 

The eighth season is the first without national treasure Mary Berry as judge and Mel Giedroyc and Sue Perkins as presenters. But despite the new line-up, the programme looks set to retain its crown as the most-watched show on British television after pulling in 14 million viewers for the final last year. 

Twelve new amateur bakers are once again aiming to get their hands on the coveted Bake Off trophy - but how much money could they make if they win?

FEMAIL looks back at seven years' worth of GBBO winners to reveal who has gone on to launch very lucrative careers in television, like Nadiya Hussain, and who has stepped away from the limelight since their victory.

SERIES ONE: Edd Kimber 

Edd Kimber was the first-ever GBBO winner. Despite not instantly finding success after his win, Edd now has three cookery books to his name

Edd Kimber was the first-ever GBBO winner. Despite not instantly finding success after his win, Edd now has three cookery books to his name

The Great British Bake Off was not the must-watch global phenomenon that it is today when series one aired.

Only three million people tuned in to watch former debt collector Edd Kimber, from Yorkshire, win the first series.

Back then, there were no instant book deals or commercially lucrative TV spots for winning the show.  'There was nothing set up for the winners,' he said.

Despite that, Edd quit his job - three months before the show actually aired.

Edd, who has appeared on TV shows giving cooking demonstrations since his win in 2010, says he doesn't class himself as wealthy

Edd, who has appeared on TV shows giving cooking demonstrations since his win in 2010, says he doesn't class himself as wealthy

He told the Radio Times: 'Basically, I had no money. I just sat there at home, doing nothing, going, "OK, something’s going to happen".'

Edd moved to London, and stayed on a friend's sofa until the programme eventually aired. 

He said: 'So I set myself a deadline. I very specifically sat myself down and thought, "OK, if by the end of the year I’m paying my rent and I’m happy and I like what I’m doing, I’ll stick at it."'

Edd, who worked in Raymond Blanc's pastry kitchen, has since published three cookbooks. The first, The Boy Who Bakes, sold 13,000 copies, making £150,000. He was expected to take a £37,500 cut from his first book.

Edd, who was rejected by his local catering college before appearing on Bake Off, also writes about baking for magazines and has a podcast called Stir the Pot.

SERIES TWO: Joanne Wheatley

The 2011 winner Joanne Wheatley was tipped as the series' most successful contestant with her two tomes racking up almost £500,000 in sales and earning Jo a reported £75,000

The 2011 winner Joanne Wheatley was tipped as the series' most successful contestant with her two tomes racking up almost £500,000 in sales and earning Jo a reported £75,000

You probably don't remember her - but winner of the second series, Joanne Wheatley, is probably one of the most successful Bake Off stars to date.

The mother-of-three went on to launch her own cookery school, where she holds classes on cake-making, and she's written columns, appeared on TV and has written two cookbooks.

She was reported to have earned £75,000 from those lucrative book deals after racking up £500,000 in sales.

'Bake Off totally changed my life,' she said. 'I couldn't believe it when my books became bestsellers.'  

SERIES THREE: John Whaite

Series 3 winner John Whaite turned his back on law and studied at Le Cordon Bleu, becoming a cookbook author and TV chef

Series 3 winner John Whaite turned his back on law and studied at Le Cordon Bleu, becoming a cookbook author and TV chef

John Whaite, who declined a place to study at Oxford University, was studying for a law degree at the University of Manchester when he appeared on the third series of Bake Off, a period he calls the 'most 'stressful' time of his life.

After winning, the then 23-year-old turned his back on the bar to take classes at Le Cordon Bleu and focus on cooking.

He has now published three cookbooks, and until recently was the resident chef on Lorraine and hosted cookery show Chopping Block on ITV.

But it hasn't been an easy ride. John has recently opened up about his struggles with depression.

John was until recently Lorraine's resident chef but is now taking a break from TV to focus on his new cookery school and the release of his fourth cookbook

John was until recently Lorraine's resident chef but is now taking a break from TV to focus on his new cookery school and the release of his fourth cookbook

He told the Radio Times: 'People think if you win the Bake Off you walk straight into a big book deal and all of this but it isn’t like that.

'You’ve still got to work really, really hard – probably harder than before – to make the right connections, to tour with brands, to discuss opportunities and negotiations.'  

He said that looking back, he got 'pushed in the wrong direction,' and as a result, he says his first two cookbooks, from which he made £24,000, didn't reflect his own design and style preferences. 

He has now taken a break from TV appearances, and has opened a cookery school: John Whaite's Kitchen in Lancashire.  

In October, he will publish his next book: Comfort: Food to soothe the soul, a £19.99 hardback tome focusing on savoury comfort food.

SERIES FOUR: Frances Quinn

Leicestershire-born Francis Quinn won series 4 and has since graced the pages of Vogue magazine, baked for Clare Balding and Quentin Blake, and released her own recipe book

Leicestershire-born Francis Quinn won series 4 and has since graced the pages of Vogue magazine, baked for Clare Balding and Quentin Blake, and released her own recipe book

Frances has appeared on daytime TV, has published a cookbook, and baked the world's largest jaffa cake

Frances has appeared on daytime TV, has published a cookbook, and baked the world's largest jaffa cake

The Leicestershire-born former clothes designer stunned judges on the Great British Bake Off with her elegant and show-stopping bakes, but was often criticised for 'style over substance'.

However she proved she had what it took to win the show.

Since then, she's graced the pages of Vogue, has baked for Clare Balding, Jools Holland and Quentin Blake and even holds the Guinness World Record for baking the world's largest jaffa cake.

In 2015, she released Quintessential Baking, which was lauded by Heston Blumenthal, and now she takes commissions from private clients for cakes.

She's also been a baking ambassador for some corporate giants, such as Nike, and appears at food festivals. 

SERIES FIVE: Nancy Birtwhistle

 The surprise winner of 2014 was Nancy Birtwhistle, a retired GP practice manager who was initially snubbed after applying for the previous series as her bread wasn't 'up to scratch'

 The surprise winner of 2014 was Nancy Birtwhistle, a retired GP practice manager who was initially snubbed after applying for the previous series as her bread wasn't 'up to scratch'

Nancy has challenged herself to upload titbits of household and baking advice to her social media and website every day in the hopes of securing a book deal

Nancy has challenged herself to upload titbits of household and baking advice to her social media and website every day in the hopes of securing a book deal

It surprised everyone when Nancy Birtwhistle, a 62-year-old retired GP practice manager from Hull, won Bake Off in 2014 after she was previously rejected from the show for her bread not being up to scratch.

She's mostly stayed out of the limelight since her win, but has kept busy with after-dinner speeches, talks on cruise ships, and appearances at food shows. 

This year, she has started a #365Challenge, where she shares tips every day of how to bake an item or other useful household advice.

The grandmother-of-eight hopes a publisher will help her to make a book out of the concept.  

SERIES SIX: Nadiya Hussain 

After her win was announced in 2015, a tearful Nadiya said: 'I’m never gonna put boundaries on myself ever again. I’m never gonna say I can’t do it. I’m never gonna say maybe'

After her win was announced in 2015, a tearful Nadiya said: 'I’m never gonna put boundaries on myself ever again. I’m never gonna say I can’t do it. I’m never gonna say maybe'

Nadiya had her own series, Nadiya's British Food Adventure, on BBC2 this year, and last year starred in The Chronicles of Nadiya

Nadiya had her own series, Nadiya's British Food Adventure, on BBC2 this year, and last year starred in The Chronicles of Nadiya

Who could forget the triumphant moment that Nadiya Hussain was declared the winner of GBBO in 2015?

Nadiya, 32, is undoubtedly the biggest success story of the show, with lucrative cookbook and TV deals to her name after winning the nation's hearts with her can-do attitude and cheerful disposition.

Formerly a stay-at-home mum, mother-of-three Nadiya has had two TV series on the BBC in the last two years, and has just become the host of the Beeb's new cooking show: The Big Family Cooking Showdown. Last year, she signed a huge deal with the BBC for an undisclosed figure.

Nadiya has also had two columns in national magazines and newspapers, a bestselling cookery book, been a guest presenter on Loose Women and even baked Queen Elizabeth's birthday cake when the monarch turned 90 last year.  

She's even written her debut novel: The Secret Life of the Amir Sisters

She was even selected to bake Queen Elizabeth's birthday cake when the monarch turned 90 in April last year

She was even selected to bake Queen Elizabeth's birthday cake when the monarch turned 90 in April last year

At the time, it was expected that Nadiya would rake in £1 million from her first year after Bake Off.

And with more and more TV deals under her belt, it would be of little surprise if the beaming baker has exceeded that figure now in terms of her earnings. 

Dominic Mohan, CEO of The Outside Organisation, previously told the Daily Mail: 'The earning potential is huge as previous winners have shown, from newspaper and magazine deals to endorsements and public appearances and then on to cookbooks and maybe even their own restaurant.

'In terms of earning power and with the right representation and of course personality, winners could in the first instance be looking at half a million pounds with the potential to reach the million mark as their career develops.'

SERIES SEVEN: Candice Brown 

Candice was one of the most divisive Bake Off winners ever, as viewers loved or hated her bold lipstick choices and perfect pout

Candice was one of the most divisive Bake Off winners ever, as viewers loved or hated her bold lipstick choices and perfect pout

Candice Brown has been busy in the year since winning Bake Off. She's published a cookbook, writes a column for The Sunday Times and has appeared on TV regularly

Candice Brown has been busy in the year since winning Bake Off. She's published a cookbook, writes a column for The Sunday Times and has appeared on TV regularly

With 14 million viewers tuning in to watch her claim the coveted Bake Off trophy, lipstick-wearing Candice Brown, 31, was tipped to be the most successful winner of all time.

Celebrity agent Jonathan Shalit said the glamorous baker could easily earn '£1 million' in the 12 months since winning Bake Off. 

So how close is the former secondary school PE teacher to reaching that figure?

Candice, who divided GBBO fans with her bold lipstick choices and perfect pout, has certainly been busy in the year since winning the show.  

She's been an ambassador for several corporate brands, and this summer published her first cookbook: Comfort: Delicious Bakes and Family Treats, which features quirky recipes such as courgette cakes.

She also landed a column in the Sunday Times and has made appearances on Loose Women.

However despite rumours, Candice has denied she will be starring on the rebooted version of Dancing On Ice.

In the future, she's hoping to follow in Nadiya's footsteps and have her own TV series.

She told Vulture.com: 'I’d love to do more television.' 

The Great British Bake Off is on Channel 4 on Tuesday at 8pm.

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