Calvin Harris ignores and opts to not clap for ex Taylor Swift's new music video unveiling at MTV VMAs

  • Taylor made overt digs at former lovers and rivals in the full video of Look What You Made Me Do
  • The singer debuted the clip at the MTV VMAs
  • Former boyfriend Calvin Harris was recorded in the crowd while it aired
  • The EDM DJ chose to ignore and not clap for the new clip from his ex 
  • Taylor lashed out at the host of the show, and longtime frenemy, Katy Perry 
  • She also mocked ex Tom Hiddleston with a reference to his now infamous shirt 'I heart TS'
  • The hitmaker saved her most venomous attacks for Kim Kardashian in the complex and dark video
  • Swift referenced not only the controversy over Kanye West's Famous song but also Kim's jewelry heist 
  • The pop star also made a reference to her sexual assault case by including a strategically placed dollar bill (the amount she won in the case) 
  • Taylor, in a clear swipe at her critics, pokes fun at her 'reputation' as the serial monogamist, the heartless publicity hound, and the good girl in the darkly satirical video 

They had a bitter break-up just last year.

And there seems to be no love lost between Calvin Harris and his famous ex.

The 33-year-old EDM DJ was recorded on video as Taylor Swift premiered her new music video for Look What You Made Me Do at the MTV VMAs on Sunday night.

Scroll down for video 

Smooth operator: Calvin Harris was in attendance at the MTV VMAs on Sunday night as he appeared to ignore his ex's new music video as it premiered

Smooth operator: Calvin Harris was in attendance at the MTV VMAs on Sunday night as he appeared to ignore his ex's new music video as it premiered

Swinging for the fences: Taylor Swift unveiled her new Look What You Made Me Do video at the star-studded event 

Swinging for the fences: Taylor Swift unveiled her new Look What You Made Me Do video at the star-studded event 

Roar into the room like Taylor in her Gucci hoodie

"On wrongs, Swift vengeance awaits", said English poet Alexander Pope.

Hell hath no fury like Taylor Swift in her new video, Look at What You Made Me Do. In one moment she's in a latex bodysuit, another she's got a baseball bat in her hands while rocking a sequined tiger hoodie by Gucci. Either way, she's making a statement.

For those of us who would rather make a simple fashion statement, take inspiration from this new darker Taylor and pick up the exact Gucci hoodie she's wearing in this video.

With Blind of Love emblazoned on it, it's sure to make heads turn. Whether you wear it with leather leggings or some cut off shorts, this will be the perfect piece all winter to keep you warm. Click right to buy it or check out our roaring edit below to get the look for less.

* PRICES MAY NOT BE AS ADVERTISED

He could be seen ignoring the already controversial clip and even opted not to clap for it when it concluded.

Since Calvin was seemingly not paying attention he may have missed the reference to him.

At the time Calvin had denied his girlfriend Taylor had written his hit This is What You Came For, only for her authorship to be revealed after their relationship ended. Nils Sjöberg was the moniker she used to be listed in the songwriting credits. 

Not a fan? The 33-year-old EDM DJ appeared to ignore the clip as it was aired live

Not a fan? The 33-year-old EDM DJ appeared to ignore the clip as it was aired live

Ouch: Calvin opted not to clap for it when it concluded

Ouch: Calvin opted not to clap for it when it concluded

Clues: Various hidden messages were clearly buried in the video, the first comes right at the beginning as a zombie version of Taylor claws her way out of a grave; The tombstone next to hers bears the pseudonym she used for a song she wrote for ex Calvin Harris, Nils Sjöberg

Clues: Various hidden messages were clearly buried in the video, the first comes right at the beginning as a zombie version of Taylor claws her way out of a grave; The tombstone next to hers bears the name of the pseudonym she used for a song she wrote for Harris, Nils Sjöberg

The two broke up in June 2016 after 15 months of dating.

It did not seem to be an amicable break-up as a month after the split Calvin ranted about his ex on Twitter.

Calvin had accused Taylor of 'making him look bad', as he penned in a series of tweets: 'I wrote the music, produced the song, arranged it and cut the vocals though. And initially she wanted it kept secret, hence the pseudonym.

Moving on: The two broke up in June 2016 after 15 months of dating, as they are pictured together at the 2015 Billboard Music Awards in Las Vegas back in May 2015

Moving on: The two broke up in June 2016 after 15 months of dating, as they are pictured together at the 2015 Billboard Music Awards in Las Vegas back in May 2015

In her new music video Swift  goes about slaying various public perceptions of herself in the new video for Look What You Made Me Do, from upcoming album Reputation.

Taylor, in a clear swipe at her critics, pokes fun at her 'reputation' as the serial monogamist, the heartless publicity hound, and the good girl in the darkly satirical video. 

But most telling are her digs at ex Tom Hiddleston and frenemy Katy Perry along with some serious venom for Kim Kardashian. 

Taylor Swift is dead: The 27-year-old debuted the new video at the MTV VMAs on Sunday night, as a source revealed to the weekly: 'she felt like her personal life was spinning out of control'

Taylor Swift is dead: The 27-year-old debuted the new video at the MTV VMAs on Sunday night, but did not appear herself at the awards show

The 27-year-old debuted the new video at the MTV VMAs on Sunday night, but did not appear herself at the awards show. Her rival Katy was conveniently absent when the video was introduced, despite the Fireworks singer hosting the ceremony.

Various hidden messages were clearly buried in the video, the first comes right at the beginning as a zombie version of Taylor claws her way out of a grave. 

The tombstone next to hers bears the name of the pseudonym she used for a song she wrote for ex Calvin Harris, Nils Sjöberg.

Video killed the radio star: The pop star goes about slaying various public perceptions of herself in the new video for Look What You Made Me Do, from upcoming album Reputation

Video killed the radio star: The pop star goes about slaying various public perceptions of herself in the new video for Look What You Made Me Do, from upcoming album Reputation

While another message had a quote from Shakespeare's play Julius Caesar, Et Tu Brute. The meaning, 'You too, Brutus?' is often used to communicate shock after being backstabbed by a friend or someone unexpected.

Betrayed: While  another message had a quote from Shakespeare's play Julius Caesar, Et Tu Brute (The meaning, 'You too, Brutus?' is often used to communicate shock after being backstabbed by a friend or someone unexpected)

Betrayed: While  another message had a quote from Shakespeare's play Julius Caesar, Et Tu Brute (The meaning, 'You too, Brutus?' is often used to communicate shock after being backstabbed by a friend or someone unexpected)

Look close or you'll miss it! The message is scrolled on the arm of throne in one scene in the video

Look close or you'll miss it! The message is scrolled on the arm of throne in one scene in the video

The message is scrolled on the arm of throne in one scene in the video.

However, who she intends the message for is unclear. It could be directed at Kim Kardashian for leaking audio of her private conversation with Kanye West over his now notorious song Famous. In the track Kanye claims he made Taylor famous and calls her a b*tch, while also musing he thinks he still might one day sleep with her.

When the song was released Taylor voiced outrage over it. 

West's wife Kim Kardashian leaked video and audio of West and Swift's phone conversation, seemingly confirming that Swift was aware of some of West's lyrics about her in private. There was no recording, however, of Swift listening to and approving 'I made that bitch famous.'

RIP Hiddleswift! Another clue referenced her short-lived romance with Tom Hiddleston

RIP Hiddleswift! Another clue referenced her short-lived romance with Tom Hiddleston

Poor Tom! Last year during the Fourth of July the Avengers actor was seen wearing a I heart TS shirt while frolicking in the sea (The declaration of love was widely mocked)

Poor Tom! Last year during the Fourth of July the Avengers actor was seen wearing a I heart TS shirt while frolicking in the sea (The declaration of love was widely mocked)

Calling order: Another scene saw Taylor commanding a girl squad of ladies dressed in lingerie, an overt nod to her model posse of friends

Calling order: Another scene saw Taylor commanding a girl squad of ladies dressed in lingerie, an overt nod to her model posse of friends

In another scene Taylor bathes herself in diamonds as the lyrics: 'The role you made me play / Of the fool, no, I don’t like you / I don’t like your perfect crime'

In another scene Taylor bathes herself in diamonds as the lyrics: 'The role you made me play / Of the fool, no, I don’t like you / I don’t like your perfect crime'

The words and images seem to have two meanings: a reference to the Famous song as well as Kim's jewelry heist in late 2016

The words and images seem to have two meanings: a reference to the Famous song as well as Kim's jewelry heist in late 2016

Another hint: Taylor also had a single dollar bill in her bathtub, which seemed to symbolize the dollar she won in her recent sexual assault case against a DJ

Another hint: Taylor also had a single dollar bill in her bathtub, which seemed to symbolize the dollar she won in her recent sexual assault case against a DJ

Is that supposed to be Katy Perry? Swift crashes a car in the video, but her look was decidedly familiar

Is that supposed to be Katy Perry? Swift crashes a car in the video, but her look was decidedly familiar

Too close for comfort: the Bad Blood hitmaker looked strikingly similar to on-off rival Perry, who conveniently enough was hosting the VMAs

Too close for comfort: The Bad Blood hitmaker looks strikingly similar to on-off rival Perry, who conveniently enough was hosting the VMAs

Every move: The star also depicted photographers documenting her crash

Every move: The star also depicted photographers documenting her crash

In another scene Taylor bathes herself in diamonds as the lyric 'The role you made me play / Of the fool, no, I don’t like you / I don’t like your perfect crime'.

The words and images seem to have two meanings: a reference to the Famous song as well as Kim's jewelry heist in late 2016. 

The pop star also made a reference to her sexual assault case by including a strategically placed dollar bill in the jewel filled bathtub (the amount she won in the case).

As the clip nears the culmination audio can be heard of Taylor pretending to answer the phone: 'I'm sorry the old Taylor can't come to the phone right now. Why? Oh because she's dead.'

As the clip nears the culmination audio can be heard of Taylor pretending to answer the phone: 'I'm sorry the old Taylor can't come to the phone right now. Why? Oh because she's dead.'

One version of Taylor can be heard saying: 'You are so fake. There she goes playing the victim again'

One version of Taylor can be heard saying: 'You are so fake. There she goes playing the victim again'

While Taylor's now infamously short-lived romance with Tom Hiddleston got a nod in the clip.

Last year during the Fourth of July the Avengers actor was seen wearing a I love TS shirt while frolicking in the sea. The declaration of love was widely mocked.

And in this video Taylor has a group of dancers wearing the same slogan across their chests. 

Back again: The video was directed by Joseph Kahn, who has been behind previous videos Blank Space and Bad Blood

Back again: The video was directed by Joseph Kahn, who has been behind previous videos Blank Space and Bad Blood

Bad Blood: Taylor also has some fun with a variety of costumes

Bad Blood: Taylor also has some fun with a variety of costumes

Meanwhile, another clue is given when Taylor dons a blonde bob and crashes a car in the video. In this scene, the Bad Blood hitmaker looks strikingly similar to on-off rival Katy Perry, who conveniently enough was hosting the VMAs. 

Both singers have felt betrayed by the other in various interviews and the nod to Brutus could very well be a dig at Perry. 

The video was directed by Joseph Kahn, who has been behind previous videos Blank Space and Bad Blood.

The squad: Some gratuitous lingerie shots were included in the video

The squad: Some gratuitous lingerie shots were included in the video

Is that the mansion from Blank Space? Some nods to previous work were also included

Is that the mansion from Blank Space? Some nods to previous work were also included

As the clip nears the culmination audio can be heard of Taylor pretending to answer the phone: 'I'm sorry the old Taylor can't come to the phone right now. Why? Oh because she's dead.' 

The short film ends with all versions of Taylor confronting each other. 

One version of Taylor can be heard saying: 'You are so fake. There she goes playing the victim again.' 

Many Taylors: The video certainly makes sure to include all possible versions of the star

Many Taylors: The video certainly makes sure to include all possible versions of the star

While the one accused of these faults declares: 'I would very much like to be excluded from this narrative.'

The exchange is a clear nod to how all of her actions as a celebrity are scrutinized and judged by the public. 

Taylor Swift wants to kill her reputation. She wants to start fresh, but first she has to bury her former selves. 

MTV VMAs: WINNERS

Video of the Year

Kendrick Lamar – HUMBLE - WINNER

Bruno Mars – 24K Magic

Alessia Cara – Scars to Your Beautiful

DJ Khaled featuring Rihanna and Bryson Tiller – Wild Thoughts

The Weeknd – Reminder

 

Artist of the Year

Bruno Mars

Kendrick Lamar

Ed Sheeran - WINNER

Ariana Grande

The Weeknd

Lorde

 

Best New Artist

Khalid - WINNER 

SZA

Young M.A

Julia Michaels

Noah Cyrus

 

Best Collaboration

Charlie Puth featuring Selena Gomez – We Don't Talk Anymore

DJ Khaled featuring Rihanna and Bryson Tiller – Wild Thoughts

D.R.A.M. featuring Lil Yachty – Broccoli

The Chainsmokers featuring Halsey – Closer

Calvin Harris featuring Pharrell Williams, Katy Perry and Big Sean – Feels

Zayn and Taylor Swift – I Don't Wanna Live Forever (Fifty Shades Darker) - WINNER

 

Best Pop

Shawn Mendes – Treat You Better

Ed Sheeran – Shape of You

Harry Styles – Sign of the Times

Fifth Harmony featuring Gucci Mane – Down - WINNER

Katy Perry featuring Skip Marley – Chained to the Rhythm

Miley Cyrus – Malibu

 

Best Hip Hop

Kendrick Lamar – HUMBLE. - WINNER

Big Sean – Bounce Back

Chance the Rapper – Same Drugs

D.R.A.M. featuring Lil Yachty – Broccoli

Migos featuring Lil Uzi Vert – Bad & Boujee

DJ Khaled featuring Justin Bieber, Quavo, Chance the Rapper and Lil Wayne – I'm the One

 

Best Dance

Zedd and Alessia Cara – Stay  - WINNER

Kygo and Selena Gomez – It Ain't Me

Calvin Harris – My Way

Major Lazer featuring Justin Bieber and Mø – Cold Water

Afrojack featuring Ty Dolla $ign – Gone

 

Best Rock

Coldplay – A Head Full of Dreams

Fall Out Boy – Young and Menace

Twenty One Pilots – Heavydirtysoul - WINNER

Green Day – Bang Bang

Foo Fighters – Run

 

Best Fight Against the System

(All nominees were awarded) 

Logic featuring Damian Lemar Hudson – Black SpiderMan

The Hamilton Mixtape – Immigrants (We Get the Job Done)

Big Sean – Light

Alessia Cara – Scars to Your Beautiful

Taboo featuring Shailene Woodley – Stand Up / Stand N Rock #NoDAPL

John Legend – Surefire

 

Best Cinematography

Kendrick Lamar – HUMBLE. - WINNER

Imagine Dragons – Thunder

Ed Sheeran – Castle on the Hill

DJ Shadow featuring Run the Jewels – Nobody Speak

Halsey – Now or Never

 

Best Direction

Kendrick Lamar – HUMBLE. - WINNER

Katy Perry featuring Skip Marley – Chained to the Rhythm

Bruno Mars – 24K Magic

Alessia Cara – Scars to Your Beautiful

The Weeknd – Reminder

 

Best Art Direction

Kendrick Lamar – HUMBLE. - WINNER

 Bruno Mars – 24K Magic

Katy Perry featuring Migos – Bon Appetit

DJ Khaled featuring Rihanna and Bryson Tiller – Wild Thoughts

The Weeknd – Reminder

 

Best Visual Effects

Kendrick Lamar – HUMBLE.  - WINNER

 Tribe Called Quest – Dis Generation

KYLE featuring Lil Yachty – iSpy

Katy Perry featuring Skip Marley – Chained to the Rhythm

Harry Styles – Sign of the Times

 

Best Choreography

Kanye West – Fade - WINNER

Ariana Grande featuring Nicki Minaj – Side to Side

Kendrick Lamar – HUMBLE.

Sia – The Greatest

Fifth Harmony featuring Gucci Mane – Down

 

Best Editing

Future – Mask Off

Young Thug – Wyclef Jean - WINNER

Lorde – Green Light

The Chainsmokers featuring Halsey – Closer

The Weeknd – Reminder

 

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.