Nation of fashion victims! Image conscious Brit women live by 'no pain, no gain' mantra in quest to be stylish 

  • 72 per cent admitted they have hurt themselves accidentally when trying to improve their appearance
  • Too high heels and clothes that don't fit were a common cause for complaint
  • Shaving accidents and being burnt by hair stylers is also common
  • Many said they didn't care if they hurt themselves if it meant they looked good

By Lucy Waterlow

PUBLISHED: 13:46 EST, 21 March 2013 | UPDATED: 13:46 EST, 21 March 2013


From wearing clothes that are too small to heels that are too high, nearly one in four British women have injured themselves in the name of fashion.

According to research conducted by discount website www.myvouchercodes.co.uk, 72 per cent of the women questioned admitted they have hurt themselves accidentally when trying to improve their appearance.

When asked to list the various accidents that had occurred in the process of trying to look their best, nearly half (49 per cent) said they had hurt themselves thanks to wearing heels that were too high.

Beauty is pain: Heels that are too high and clothes that don't fit have caused many women to suffer in their bid to follow fashion
Nearly half of the women polled said they had bought clothes that were a size too small

Beauty is pain: Heels that are too high and clothes that don't fit have caused many women to suffer in their bid to follow fashion

Meanwhile forty-eight per cent of the 2,109 women questioned from across the country said they had received an injury when shaving or waxing.

Hair styling was another dangerous area with 33 per cent admitting they had burnt themselves while using a heated styler such as straighteners and 11 per cent saying they've had an adverse reaction to hair dye.

According to the research, the majority of respondents, who were all aged 18 and over, have had a fashion or beauty related accident at least once this year already.

Hair raising: 33 per cent admitted they had burnt themselves while using a heated styler

Hair raising: 33 per cent admitted they had burnt themselves while using a heated styler

TOP TEN FASHION/BEAUTY RELATED INJURIES

  1. Wearing heels that were too high
  2. Shaving/waxing
  3. Burnt whilst tanning
  4. Burnt whilst using heated hair styler
  5. Beauty product reaction
  6. Wearing clothing that was too tight
  7. Eyelash curler accident
  8. Hair dye reaction
  9. Tattoo/piercing malfunction
  10. Whilst whitening teeth

However, when asked whether or not they had become more cautious due to their recent experiences or injuries, 55 per cent, said they hadn't.

When asked to explain their reasons why, a third of women confessed that a 'bit of pain to look good was OK'. 

When it comes to buying clothes, more than half said they had knowingly purchased fashion items that were too small for them meaning they were uncomfortable to wear,

The majority of respondents admitted that they often purchased items that didn’t fit because they wanted the item but it wasn’t available in their size, whilst 44 per cent said that the item looked 'nicer' in a smaller size.

Others admitted they opted for a smaller size as an incentive to lose weight or because they wanted other people to think that they were smaller than they actually are.

Mark Pearson, chairman of myvouchercodes.co.uk, said of the findings: 'While the majority of respondents admitted they have at some point hurt themselves in the processes of trying to look good, what was a bit concerning was just how unaffected their attitude was by their accidents. 

He added: 'The best way to look good is to feel comfortable with yourself and the clothes you are wearing. Looking great is a plus, but doing it without suffering in the name of beauty and fashion is even better!'

No pain, no gain: Women said they would suffer to look good

No pain, no gain: Women said they would suffer to look good





 
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Wearing leggings is painful for those who have to look at you.

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If women didn't have these so-called fashion/beauty accidents, what on earth would papers like this have to write about?

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Can I just say that to call them shoes "high heels" is laughable! Try another 4 inches!

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I'd have never thought to be possible to use the words stylish and English woman in the same sentence. One totally exclude the other.

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MEN & WOMEN! Women have a vanity just as men do, a friend of mine owns a beauty saloon in Romford and they get a lot of local men come in for facials and waxing and all sorts.

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If high heel shoes are going to be expensive, company making them should at least put some effort and research into mitigating or eliminating injures while wearing their high heels.

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Depends what you go by. Do you get fashion tips from men, or magazines. I'd say magazines are a shure thing.

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I have a foot fetish, and I very much enjoyed that 3rd pic :-)

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Not that I noticed

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Meanwhile most of our menfolk consider it too much of an effort to shower, shave and clean their teeth let alone get off the couch, put down their pies and loose the beer guts.

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