Tamara Ecclestone admits she shops at Poundland

'Why would you not want a bargain?': Millionaire heiress Tamara Ecclestone reveals she shops at POUNDLAND... after admitting her daughter Fifi, 3, loves to travel by private jet

Published: 10:36 GMT, 25 November 2017 | Updated: 15:29 GMT, 25 November 2017

She defiantly revealed her daughter's prefers to travel by private jet, despite coming under fire following the first episode of Tamara's World for Sophia's luxury lifestyle.

But Tamara Ecclestone, who is estimated to be worth herself £232million, confessed her guilty pleasure is to shop at Poundland in a recent interview with Heat magazine.

The heiress, 33, revealed her love for the budget store and its American store Costco as she questioned: 'Why would you not want a bargain?'

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'Why would you not want a bargain?' Tamara Ecclestone (pictured in October 2017), who is estimated to be worth herself £232million, confessed she shops at Poundland

Daughter of a billionaire Tamara used to pop into Poundland after her plush pampering session when she got her nails done.

'There was a Poundland where I used to get my nails done. I just used to go in and buy random stuff, which I love doing,' she told the glossy publication.

'Everything's a pound, and it's stuff I don't need. I'm spending money when I don't need to because I think I'm getting a bargain.'

It came after the glamorous beauty remained defiant in the face of the backlash she faced for her expensive lifestyle.

Along with admitting the tot has 'never flown economy', Tamara also spoke candidly of her relationship with husband, Jay Rutland, 36, confessing that she wasn't even 'that into' him ahead of their blind date.

'Her favourite way to travel is by private jet with a Happy Meal. It's really is a beautiful life', she appeared unfazed by some of the backlash over their lavish lifestyle as shown on her latest documentary

Speaking to Heat about their privileged life, Tamara - who lives in a £70million 57-room home in Kensington with husband of four years Jay and Sophia - appeared unfazed by some of the backlash she has found herself subject to recently.

Of her daughter, she admitted: 'No she hasn't ever traveled economy. Her favourite way to travel is by private jet with a Happy Meal. It's really is a beautiful life.'

Although the beauty did admit that being rich isn't all plain sailing and can come with its difficulties, especially as she likes to give people the benefit of the doubt, with Tamara having her trust broken on multiple occasions in past relationships.

But having found her happily ever after, Tamara, who was at the centre of a blackmail plot in 2013 when her ex Derek Rose tried to extort her of £200,000, revealed: 'I met Jay, but there were tons of bad relationships before that'.

Her guy: Tamara seems to have found her fairytale ending, meeting Jay Rutland a year after being embroiled in two scams involving her exes. The pair married in 2013 and welcomed daughter Sophia, 3, the next year

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Speaking about her first meeting with Jay, who she married in 2013 before they welcomed daughter Sophia in 2014, Tamara admitted that she wasn't 'that into' her beau at first.

'I'd seen a picture and I wasn't that into him. I was like "No, no, no!" But then we met and he was so much more handsome in real life, and so funny and he was really charming,' she gushed.

'He takes the p*** out of me all the time. We have a really fun relationship and he isn't scared to tell me what he thinks. He also makes sure I don't spoil Fifi too much, but it's hard!'

Tamara is the daughter of billionaire Bernie, the former chief executive of Formula One. His involvement in the sport is thought to have resulted in an estimated fortune of £2.5billion.

And it seems her little girl Sophia may be the luckiest girl in the UK - as her luxurious lifestyle has been revealed on Tamara new reality show, Tamara's World.

Mini pedicure! Tamara- who lives in a 57 room £70million home in Kensington with husband of four years Jay Rutland, admitted he tells her off for spoiling Sophia, 3

'We have a really fun relationship and he isn't scared to tell me what he thinks. He also makes sure I don't spoil Fifi too much, but it's hard!' she said of her relationship with Jay

It led to viewers branding the excessive way she lives her life as 'vulgar and disgusting', thanks to scenes including Tamara revealing she had turned a swimming pool into a ball pit for Sophia.

A source told MailOnline that the couple spent an estimated £50,000 on the lavish area - which they've constructed with a view to re-purposing at a later date.

'It was her old swimming pool that they didn't use, so Tamara decided to turn it into a soft play area as Fifi loves it,' explained the source. 'She's always in there with Petra's kids... If they want to turn it back into a pool, they can in the future.'

Those watching were left flabbergasted after catching a glimpse of Tamara's £5million closet that included 37 pairs of Chanel espadrilles and 81 sets of Victoria’s Secret pyjamas.

Under fire: Tamara came under fire for the lavish life she bestows on tot Sophia (pictured last year with a life-sized advent calendar)

The mother-of-one was then seen promoting her reality series during an appearance on Loose Women, but was inundated with criticism regarding her outlook, as viewers penned in response: 'Who the f**k is Tamara Ecclestone?... Tamara Ecclestone you have a rich Dad and f**k all talent...

'What a spoilt princess Tamara Ecclestone is!... I'm not on the breadline but I find Tamara Ecclestone's need to broadcast her distasteful, over the top lifestyle offensive. #LooseWomen'. Another added: 'Tamara Ecclestone is vulgar.'

Tamara, however, defended her lifestyle during her live interview on the ITV panel show and insisted: 'It might seem extreme but it's my life.'

She claimed that agreeing to the reality series had been a 'big decision', but something she couldn't be more thrilled about.

Lucky: Sophia Rutland, three, may be the luckiest girl in the UK - as her luxurious lifestyle is revealed on mother Tamara's new reality show, Tamara's World

Every girl's dream: The room features an extensive number of toys, including a life-sized dolls' house and even her very own Frozen ice palace (right)

'It was definitely a big decision, something Jay and I talked about a lot,' she shared. 'Looking back at the show we did when she was 3 months old, one hour special, most amazing memories of her and she’s changed so much.

'It's like the fanciest home video! So we thought we’re in such a happy place, shes an amazing little girl, very open with our lives. She loved the process, she was the star of the show.'

Tamara was supported by husband Jay who had jumped to her defence on Instagram, after the beauty found herself trolled by users of the photo-sharing site following the first episode of their show airing.

Responding to one hater that had criticised his wife and their family life, Jay hit back: 'I think you'll just find our reality is different from yours.

'Because if you're saying your reality is what we should judge by, then by that standard you would be detached from reality for someone starving in Africa. It's all relative.'

Lavish: A number of servants are seen cleaning various spots in the house, including a huge dining room, extensive walk-in wardrobe and a luxurious bathroom, complete with gold bath

Quality time: While the extensive household duties are carried out, Tamara is instead seen sweetly colouring with three-year-old Sophia in her pink and cream playroom

He then added to another more fierce troll, who claimed he had only married Tamara for her wealth: 'Jealousy is a terrible disease hermano, get well soon.'

The first episode of Tamara's World aired on ITVBe with 0.2million viewers and a 0.8 per cent share, making it the second biggest launch of 2017 for the channel.

The impressive figure marks nearly double the year to date slot average.

In the debut episode of her documentary: Inside the life of an heiress, the mother-of-one detailed the running of her £70 million mansion - which hosts more than 50 staff, as well as a sprawling playroom for her daughter, complete with a life-size dolls' house and even her own ice palace.

The clip gave a glimpse into the lavish London home Tamara shares with Jay - where a number of servants, clad in black, were seen cleaning various spots in the house, including a huge dining room, extensive walk-in wardrobe and a luxurious bathroom, complete with gold bath.

Lady of leisure: Tamara's two personal assistants are then seen going through her busy day, which involves a number of beauty appointments as well as a fitness class

Smooth running: Tamara goes on to reveal she and Sophia have a number of personal butlers and housekeepers, who 'keep the house presentable and make sure all the clothes are ironed'

While the extensive household duties are carried out, Tamara was instead seen sweetly colouring with three-year-old Sophia in her pink and cream playroom.

Far from an ordinary child's play area however, an endless string of toys could be seen in the sprawling room - including a life-sized dolls' house and a number of rocking horses, as well as a towering Frozen ice palace and a personal desk for colouring.

Proving to be a close family however, a number of photos of the trio also lined the fireplace in the room.

Tamara's two personal assistants were then seen going through her busy day, which involves a number of beauty appointments as well as a fitness class.

Relaxed: She also gushes of the family's 'amazing' private chef Jonah, and her own personal dog walker - and laughs of their pets: 'I'm not sure why we have 9 or 10 dogs!'

Jetting off: Further clips give insight into the family's sun-soaked holidays

Piece of cake! The mother and daughter duo's days spent baking and playing together at home are also shown on the series (above)

Tamara went on to reveal she and Sophia have a number of personal butlers and housekeepers, who 'keep the house presentable and make sure all the clothes are ironed and put away'.

She also gushed of her 'amazing' private chef Jonah, and her own personal dog walker - and laughs of their pets: 'I'm not sure why we have 9 or 10 dogs!'

Further clips gave insight into the family's sun-soaked holidays, as well as the mother and daughter duo's days spent baking and playing together at home.

While endless staff members were seen tending to the house in the footage, Tamara admitted the 57-room pad is just as comfortable as a normal home.

'It still feels homely despite there being so many people,' she added.

Tamara and Jay bought their Kensington home for £45million back in 2011, but it is believed to have doubled in value.

Family affair: Tamara is the daughter of Bernie Ecclestone, the former chief executive of the Formula One Group (pictured together in 2013). His involvement in the sport is thought to have resulted an estimated fortune of £2.5billion

No expense spared: Tamara herself is thought to have an estimated net worth of £232million herself, and spent £7million on her wedding to Jay in 2013 (pictured in 2016)

Tamara herself is thought to have an estimated net worth of £232million herself, and spent £7million on her wedding to Jay in 2013.

The pair said I do in front of 150 guests at the French Riviera's most luxurious hotel, with Tamara dressed in a couture Vera Wang gown complete with 30 ft train and crystals on the bodice.

She took her first dance as Mrs. Rutland to a cover of Lionel Richie’s Endless Love, performed live by Mariah Carey — hired for £2.5 million.

Sir Elton John also played an hour-long set, dedicating his song Circle Of Life, from the soundtrack to Disney film The Lion King, to the happy couple. It is thought the singer was paid £1 million to attend.

While she embarks on a number of her own fashion projects, Tamara is a full-time doting mother to her daughter Sophia, who she welcomed in March 2014.

'It still feels homely': While endless staff members are seen tending to the house in the footage, Tamara admits the 57-room pad is just as comfortable as a normal home

My world: While she embarks on a number of her own fashion projects, Tamara is a full-time doting mother to her daughter Sophia, who she welcomed in March 2014

On her terms: The brunette is known for her close relationship with her little girl - but recently came under fire for revealing she will only stop breastfeeding when Sophia wants to