Holly Willoughby's sell out style! How outfits worn by day time TV star each morning are sold out just HOURS later making the 36-year-old the hottest force in fashion
- The 36-year-old has become a social media star in recent months by sharing on Instagram the outfits she wears to present ITV’s This Morning
- Her clothing choices often selling out within 90 minutes of the programme
- A pink pleated skirt from M&S’s Per Una range is also no longer available
She is the queen of daytime TV, known as much for her enviable curves as her girl-next-door charm. Now Holly Willoughby can boast another title – fashion guru.
The 36-year-old has become a social media star in recent months by sharing on Instagram the outfits she wears to present ITV’s This Morning.
Such is her influence that she has more than 2.8 million followers, with her clothing choices often selling out within 90 minutes of the programme being screened.
The 36-year-old has become a social media star in recent months by sharing on Instagram the outfits she wears to present ITV’s This Morning. Pictured: The star in a Ashish rainbow-striped sequin mini-dress, £1,400. Sold out in 30 minutes
Last week, many of Holly’s stylish finds, including a pair of maroon trousers from Marks & Spencer and a belted skirt from Topshop, vanished from stores and online even as the show was still on air.
A pink pleated skirt from M&S’s Per Una range is also no longer available after receiving more than 90,000 Instagram ‘likes’.
The phenomenon has grown over the past few months thanks to new stylist Angie Smith. She has taken advantage of Holly’s recent weight loss – which is attributed to a gruelling Pilates regime – by dressing her in figure- hugging pencil skirts, slimline jumpers and thigh-skimming dresses.
Unlike other social-media ‘influencers’, the star is not paid to plug brands, but is sent the clothes for free and later returns them.
Pictured left: The star in an Oasis leather shift dress, £120. Sold out in two hours. Right: Holly in an Anthropologie brix sequin palette skirt, £118. Sold out in one hour
Each Instagram photo – taken at Holly’s £6 million home in South-West London – is helpfully accompanied by a top-to-toe shopping guide listing exactly where each item has come from.
Fans say they like being able to compare the Instagram image with the show’s footage, so they can see how the clothes actually appear in real life.
Ms Smith said: ‘We don’t tend to choose things from the catwalks for This Morning because we’re keen that Holly doesn’t wear things that are ridiculously expensive.’
Not that the presenter – who has an estimated £11 million fortune – is against luxury. In September, a £1,400 sequined Ashish mini-dress worn for an appearance on the Jonathan Ross Show sold out on online retailer Matches within half an hour.
Indeed, so powerful are her fashion credentials that Holly has even topped a poll of style ‘influencers’ by the online fashion website Styledlike – pushing the Duchess of Cambridge into second place.
Pictured left: Holly in M&S maroon slim-leg trousers, £45. Sold out in six hours. Right: Holly in Per Una at M&S pleated A-line midi-skirt, £49.50. Sold out in three hours
Pictured left: Whistles satin pleated skirt, £139. Sold out in three hours. Right: LK Bennett Ria blush leather skirt, £495. Sold out in 90 minutes
Pictured left: Karen Millen high-waisted trousers, £125. Sold out in three hours. Right: Topshop belted skirt, £55. Sold out in 90 minutes
Most watched News videos
- Donald Trump uses two hands to drink water from glass
- ISIS claims it has hacked US Army sites in new propaganda video
- Sheriff reveals horrifying details about woman mauled by dogs
- F***ing joke? Paula Radcliffe's husband on Mo Farah's SPOTY win
- Saudi air forces intercept ballistic missiles fired by Yemen rebels
- Woman brings BABY into out-of-control brawl at Florida mall
- 'Several people killed' after Amtrak train derails near Seattle
- Terrifying moment plane crashes at airshow in the Russian Arctic
- Shocking footage shows fire breaking out at Cameron House, Scotland
- Thousands turn out to see criminals sentenced and executed
- Adorable video of husky dog nuzzling up to newborn baby
- Fire rages from car after it exploded with driver stuck inside
- Wife is covered in bruises so husband could degrade her...
- Ferne McCann's acid attacker ex-lover WINKS as he is...
- Queen appoints Prince Harry to take over from his...
- Transgender model who was sacked by L’Oreal over race row...
- Police rule out foul play in case of 22-year-old woman...
- Children aged two and four who disappeared after being...
- Boy, 14, dies from a cobra bite after his pet snake bit...
- Indiana pastor remarries after his first wife was...
- Parents pull their children out of Connecticut high...
- 'Beautiful' mother-of-two and her scientist boyfriend who...
- PIERS MORGAN: She might look better doing it but...
- 'Christmas terror plot foiled': Police kick door off its...
- Hollywood's first major sex scandal: 'Prince of silent...
- Britain's FILTHIEST house: Revolting scene including...
- Ex-nurse, 27, who pretended to be a man to pursue online...
- Turkish Islamic preacher says men without beards cause...
- Is this Britain's first private house SWAP? Downsizing...
- A tent riddled with Nazi bullets, bikinis on parade and a...