'Better thrills!' The Academy pokes fun at best picture flub in preview for 2018 ceremony

Published: 21:37 GMT, 4 December 2017 | Updated: 23:41 GMT, 4 December 2017

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The Academy put their most embarrassing, awkward mistake from last year's awards at the center of the first preview for the 90th annual ceremony airing March 4 on ABC.

'There's only one season that's better - Oscar season,' the commercial announced.

'We do it better. Better skills. Better thrills. Better chills. The best glamour, movies, sizzle. Bigger moments. Better surprises. The biggest honor.'

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Owning it: The Academy put their most embarrassing, awkward mistake from last year's awards at the center of the first preview for the 90th annual ceremony airing March 4 on ABC

Global accounting firm PricewaterhouseCoopers took the blame for giving Bonnie and Clyde co-stars Warren Beatty and Faye Dunaway the best actress envelope rather than best picture backstage.

When La La Land was mistakenly announced the winner instead of Moonlight, the resulting scramble onstage the Dolby Theatre of the live telecast was arguably more shocking than hilarious.

Oscar envelope guardians Martha Ruiz and Brian Cullinan were not fired, but Academy president Cheryl Boone Isaacs added a third balloting partner and banned distracting cellphones backstage - according to The Guardian.

The commercial announced: 'There's only one season that's better - Oscar season. We do it better. Better skills. Better thrills. Better chills. The best glamour, movies, sizzle. Bigger moments. Better surprises. The biggest honor'

'Warren, what did you do?' Global accounting firm PricewaterhouseCoopers took the blame for giving Bonnie and Clyde co-stars Faye Dunaway (L) and Warren Beatty (R) the best actress envelope rather than best picture backstage

Not that funny: When La La Land was mistakenly announced the winner instead of Moonlight, the resulting scramble onstage the Dolby Theatre of the live telecast was arguably more shocking than hilarious

Back for more: Oscar envelope guardians Martha Ruiz (L) and Brian Cullinan (R) were not fired, but Academy president Cheryl Boone Isaacs added a third balloting partner and banned distracting cellphones backstage

Early contenders earning Oscar buzz includes Guillermo del Toro's The Shape of Water, Steven Spielberg's The Post, Christopher Nolan's Dunkirk, and Luca Guadagnino's Call Me By Your Name.

And Jordan Peele can expect some love for his critically-lauded directorial debut - the racially-charged horror gem, Get Out.

Best actress frontrunner Frances McDormand will likely receive a nod as grieving divorced mother Mildred Hayes in Martin McDonagh's black dramedy Three Billboards Outside Ebbing, Missouri.

Early contenders: Oscar buzz surrounds Guillermo del Toro's The Shape of Water, Steven Spielberg's The Post, Christopher Nolan's Dunkirk, and Luca Guadagnino's Call Me By Your Name (pictured)

Rare bid in the horror genre: And Jordan Peele can expect some love for his critically-lauded directorial debut - the racially-charged horror gem, Get Out

Best actress frontrunner: Frances McDormand (R) will likely receive a nod as grieving divorced mother Mildred Hayes in Martin McDonagh's black dramedy Three Billboards Outside Ebbing, Missouri

Best actor frontrunner: Gary Oldman has his make-up/hair team to thank - David Malinowski, Lucy Sibbick, and Kazuhiro Tsuji - if he wins as Prime Minister Winston Churchill in Joe Wright's WWII drama Darkest Hour

And best actor frontman Gary Oldman has his make-up/hair team to thank - David Malinowski, Lucy Sibbick, and Kazuhiro Tsuji - if he wins as Prime Minister Winston Churchill in Joe Wright's WWII drama Darkest Hour.

Nominations will be announced January 23 for the Academy Awards, which brings back last year's host Jimmy Kimmel only at an earlier time slot (5PM PST).

'He's back!' Nominations will be announced January 23 for the Academy Awards, which brings back last year's host Jimmy Kimmel only at an earlier time slot (5PM PST)