Male celebrities including Shayne Ward, Robbie Savage and Bruno Tonioli follow Loose Women stars and strip off for a photo shoot as they join the show's body confidence campaign
- Male celebrities have posed in their underwear for a body confidence campaign
- Inspired by the Loose Women panel, the group spoke about their body image
- Robbie Savage, David Ginola, Bruno Tonioli, Dr Ranj, Robert Rinder, Coronation Street's Shayne Ward and boxing icon Frank Bruno all posed in their pants
- The striking image was shot by Rankin, who previously photographed The Queen
A brave group of male celebrities have stripped down to their underwear to promote body confidence.
Following in the footsteps of the Loose Women panel, a group of male celebrities has joined ITV's Body Stories campaign to promote good self esteem.
Robbie Savage, David Ginola, Bruno Tonioli, Dr Ranj, Robert Rinder, Coronation Street's Shayne Ward and boxing icon Frank Bruno all stripped down to just their pants in the pictures.
A group of male celebrities have stripped off to promote body confidence for people of all shapes and sizes in an unedited image
A survey conducted by Loose Women found that 73 per cent of men said they don't talk to anyone about how they feel about their body, with 50 per cent worrying about their weight
The campaign mimics the image taken by the Loose Women panel, who wore their swimwear and discussed their body hang ups
The shoot, which was taken by celebrated photographer Rankin, who has photographed The Queen, was accompanied by brutally honest confessions from the celebrities about their struggles with their body image.
A survey conducted by the show found that 73 per cent of men said they don't talk to anyone about how they feel about their body, with 50 per cent of men worrying about their weight.
International football star Robbie, 42, says he felt like the 'skinny one' among his teammates when he weighed just 8.5st.
'I think as somebody who's probably had issues with his body growing up, I was keen to get involved in the campaign. I was very skinny - I used to wear two pairs of clothes when I was a teenager to go out,' Robbie said.
'All my pals were very athletic and I wanted a six pack and a good pair of arms. I'd try and avoid swimming at school because I was so skinny.
Robbie Savage, 42, said he was always the 'skinny one' among his teammates but is now happy with the way he looks
'I just think that when I look at myself growing up I was silly then because I should have been happy where I was and that's why now at 42, now I just want people out there to embrace themselves and think no matter what shape and size you've got to be happy. I've got to a point now where I am happy and content.'
Former heavyweight world champion Frank, 55, said men often want to look buff and bigger than they are but often don't get the balance right.
The boxing legend says he was a big fan of the panel's original campaign and wanted to get involved.
He explained: ''The sad thing with youngsters is they want to look bigger than they are, puffed out and solid and whatever. But you've got to get the right balance, because you can look big and lift up weights but if you can't run up the stairs, you get knackered.
Frank Bruno, 55, says young people need to find the right balance with beefing up and staying confident
'Life is not a sprint, it's a marathon. Love yourself as much as you can, if you can't love yourself, who can love you?'
Coronation Street hunk Shayne, 32, says he often gets trolls making unkind comments about how his body has changed since his early career on the X Factor.
'When I first joined the pop industry I was 21, so of course my body's going to change after that amount of time. Being in the public eye can make you more conscious, without a shadow of a doubt, and that's what's great about this campaign,' he said.
'Hopefully this campaign will give men the confidence to talk about body confidence issues, because a lot of it is thrown away as banter; ''Ah you've got a bit of a belly,'' ''So have you mate.'' And then it's done, but actually, once that conversation stops and someone starts to talk about something else, you're left with that, thinking, actually I do feel like I've put on a bit of weight.
Shayne Ward, 32, says it's wrong for trolls to compare his body with the figure he had when he first started his career at 21 years old
'This campaign is going to be brilliant for that.'
Strictly Come Dancing judge Bruno, 61, is one of TV most's outgoing stars, but he too has struggled with his self esteem.
Bruno said: 'I think men find it very difficult to open up in general, women, with their girlfriends, are just more open about things like that. Boys, men have this kind of sense of pride which almost stops them from saying, ''Oh, I've got a fat gut''.
'Just talk about it, we don't take it seriously enough.'
Bruno Tonioli, 61, says men don't talk to their friends about their problems in the same way that women do
David, 50, international footballer and host of France's Got Talent, suffered a heart attack in May 2016 and is lucky to be alive.
The sportsman says it is his recovery that inspired him to take part in the campaign.
'After what's happened to me I want to do something positive with my life, help other men take a look at their body and their health, and this campaign is helping with those things,' David explained.
'The shoot says to men - you don't need to be ashamed of talking about your body. I think we should all be proud of ourselves.'
David Ginola, 50, says suffering a heart attack made him want to do the campaign to inspire other men to look at their bodies and health
Dr Ranj, 38, This Morning's medical expert, says men's lack of body confidence is a growing problem, and something that he suffers from himself.
'I'm not the most body confident person and I'm the last person who's going to take their top off on holiday,' the doctor said.
'I hate going swimming because it means I have to take my top off and this was a message to myself to say, you can do this, you can feel comfortable in your own skin and it's important for you to do this and hopefully that's the first step in me feeling a bit more confident about myself.'
DR Ranj, 38, who is This Morning's medical expert, says he struggles with self confidence
Judge Rinder, 39, believes people judge their own bodies too harshly, but men won't talk to their friends about it like women do.
'You're never reasonable, fair or kind, you're never a kind judge of your own body. You always look for the thing that you think is the worst part of it,' he said.
'Every single man – straight, gay or otherwise – feels exactly the same. The difference is, whereas women will talk to each other about it, and it's become perfectly reasonably and rationally a very important issue to be discussed, men don't.'
Judge Rinder, 39, says everyone judges their own body too harshly, but men don't talk about their insecurities with their friends in the way that women do