'He is a sexy b*****d': Rochelle Humes is forced to apologise after Bridget Jones author Helen Fielding SWEARS live on breakfast TV

It's the morning TV stalwart that Britain wakes up to for some good clean entertainment.

However, Bridget Jones novelist Helen Fielding, 59, turned Tuesday's installment of Lorraine a little blue after she swore live on-air, leaving presenter Rochelle Humes, 28, red-faced and forced to apologise.

Appearing on the show to discuss her successful book series, the British writer revealed Daniel Cleaver and Mark Darcey were originally the potential fathers of her character Bridget's baby - unlike the film's Mark and American billionaire Jack. 

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What a gaffe: Bridget Jones novelist Helen Fielding, 59, turned Tuesday's instalment of Lorraine a little blue after she swore live on-air

What a gaffe: Bridget Jones novelist Helen Fielding, 59, turned Tuesday's installment of Lorraine a little blue after she swore live on-air

As Helen admitted she finds it tough to separate her characters from the actors who play them, she got a little carried away thinking of Hugh Grant's portrayal of elusive Daniel - dropping quite the profanity to describe him. 

She said: 'I find it very hard to separate Colin Firth from Mark Darcey and Hugh Grant from Daniel Cleaver. 

'Originally it was Daniel and Mark, they were two halves of the perfect man. While Mark is the sensible choice, Daniel is the sexy b*****d.'

Suddenly realising her blunder, Rochelle - who was filling in for host Lorraine - rushed to quickly make amends for the gaffe, telling viewers: 'I'll just quickly apologise for the language if anyone was offended. We're very early, we're very early, Helen'.

Making amends: Presenter Rochelle Humes, 28, - who was filling in for Lorraine - was left red-faced and forced to apologise following the blunder

Making amends: Presenter Rochelle Humes, 28, - who was filling in for Lorraine - was left red-faced and forced to apologise following the blunder

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Discussion: Appearing on the show to discuss her successful book series, the British writer revealed Daniel Cleaver and Mark Darcey were originally the potential father of her book character Bridget's baby
Discussion: Appearing on the show to discuss her successful book series, the British writer revealed Daniel Cleaver and Mark Darcey were originally the potential father of her book character Bridget's baby

Discussion: Appearing on the show to discuss her successful book series, the British writer revealed Daniel Cleaver and Mark Darcey were originally the potential father of her book character Bridget's baby

Slip-up: As Helen admitted she finds it tough to separate her characters from the actors who play them, she got a little carried away thinking of Hugh Grant's portrayal of elusive Daniel - dropping quite the profanity to describe him

Slip-up: As Helen admitted she finds it tough to separate her characters from the actors who play them, she got a little carried away thinking of Hugh Grant's portrayal of elusive Daniel - dropping quite the profanity to describe him

Left embarrassed by her slip, Helen awkwardly followed-up the TV presenter's apologies with a simple: 'Oh sorry.'

The literary mastermind behind the Bridget Jones series has amassed huge success for her film adaptation for the third installment which starred Colin Firth, Patrick Dempsey and Renee Zellweger, who returned as the nation's favourite hapless heroine after 12 years.

The follow-up to 2001's Bridget Jones's Diary and 2004's Bridget Jones: The Edge Of Reasons made a record-breaking £8.1million debut in the UK and opened at number one in 24 countries, despite only drawing $8million from US audiences.  

The film saw Bridget getting her life back on track after breaking up with Mark Darcy (Colin Firth) - before she falls pregnant. The drama unfolds as Bridget tries to figure out if the baby is Mark's - or that of dashing American Jack (Patrick Dempsey). 

They're back! The mastermind behind the Bridget Jones' series has amassed huge success for her film adaptation for the third installment which starred Colin Firth, Patrick Dempsey and Renee Zellweger, who returned as the nation's favourite hapless heroine after 12 years

They're back! The mastermind behind the Bridget Jones' series has amassed huge success for her film adaptation for the third installment which starred Colin Firth, Patrick Dempsey and Renee Zellweger, who returned as the nation's favourite hapless heroine after 12 years

Success: It was the successful follow-up to 2004's Bridget Jones: The Edge Of Reasons

Success: It was the successful follow-up to 2004's Bridget Jones: The Edge Of Reasons

Making a splash! The 2001 film adapted of the popular book Bridget Jones's Diary caused a stir, starring Hugh Grant, Oscar winners Renee and Colin

Making a splash! The 2001 film adapted of the popular book Bridget Jones's Diary caused a stir, starring Hugh Grant, Oscar winners Renee and Colin

Following the incredible fan reaction of the latest film released in 2016, Helen admitted she would love to see Bridget Jones: Mad About The Boy adapted for the big screen, echoing director Sharon Maguire's previous sentiments.

'Well again there is another book, this is the third book. There's Mad About the Boy that hasn't been made into a movie yet where Bridget has a younger man,' she said.

'And I think it would make a lovely film. Films are really hard and they take a long time and you have to work really hard to get them right. And you’ve got to do quality control you can't just rush things out, but I would love if Mad About the Boy was a movie too. '  

Coming back? Following the incredible fan reaction of the latest film released in 2016, Helen admitted she would love to see Bridget Jones: Mad About The Boy adapted for the big screen
Coming back? Following the incredible fan reaction of the latest film released in 2016, Helen admitted she would love to see Bridget Jones: Mad About The Boy adapted for the big screen

Coming back? Following the incredible fan reaction of the latest film released in 2016, Helen admitted she would love to see Bridget Jones: Mad About The Boy adapted for the big screen

Exciting: She said: 'Well again there is another book, this is the third book. There's Mad About the Boy that hasn't been made into a movie yet where Bridget has a younger man'

Exciting: She said: 'Well again there is another book, this is the third book. There's Mad About the Boy that hasn't been made into a movie yet where Bridget has a younger man'

While film fanatics may be waiting for another hit of Bridget on screen, the author thrilled fans of her book series by hinting that a musical is on the way.

She added: 'Yes I think there will be one day. We worked on it for a while and then it all sort off... the musical world is very spontaneous and we were all sort of working together and then it all sort of fluttered away in a flurry of luvviedom, but I really hope that before too long it will flutter back together again. 

'And I think it will be great fun.' 

Hitting the right notes: While film fanatics may be waiting for another hit of Bridget on screen, the author (L) thrilled fans of her book series by hinting that a musical is on the way

Hitting the right notes: While film fanatics may be waiting for another hit of Bridget on screen, the author (L) thrilled fans of her book series by hinting that a musical is on the way

On its way! She added: 'Yes I think there will be one day. We worked on it for a while and then it all sort off... the musical world is very spontaneous and we were all sort of working together'

On its way! She added: 'Yes I think there will be one day. We worked on it for a while and then it all sort off... the musical world is very spontaneous and we were all sort of working together'