Snap is working on a 'Stories Everywhere' feature that lets you share Snapchat clips and photos with anyone regardless of whether they have the app, report suggests

The new feature will allow users share Stories outside of the Snapchat app
A web player could be used to distribute clips and photos across the web
The latest change comes after a series of improvements by the app to make it more user-friendly and stay one step ahead of Facebook and Instagram

Published: 11:27 EST, 28 December 2017 | Updated: 13:04 EST, 28 December 2017

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You could soon share your Snapchat Stories with anyone, regardless of whether they have the app.

A new report claims that Snapchat's parent company, Snap, is working on a way to let users post clips and photos to anywhere on the web.

The feature, called 'Stories Everywhere,' is designed to boost Snapchat's presence beyond its mobile app.

The latest change comes after a series of improvements by the app to make it more user-friendly and stay one step ahead of Facebook and Instagram.

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You could soon share your Snapchat Stories with anyone, regardless of whether they have the app. A new report claims that Snapchat's parent company, Snap, is working on a way to let users post clips and photos to anywhere on the web (stock image)

STORIES EVERYWHERE

Snapchat Stories are a series of photos and videos that make up a 'summary' of a user's last 24 hours.

Currently, Snapchat stories can only be shared to the core mobile app.

But a new feature in development, called 'Stories Everywhere', will let users post clips and photos to third-party websites and other apps.

Snap could use a web player to distribute stories and other content across the web, a new report suggests.

It could work in a similar way to Twitter's support for embedded tweets, which encourages potential users to visit and interact with its website and mobile app.

While Facebook and Instagram have copied Snapchat's Stories feature, neither offer support for sharing that content on other platforms.

To help drive the expansion of Stories outside the app, Cheddar says that Snap has hired Rahul Chopra, the former VP and global head of video at News Corp.

As evidence of his new role, Mr Chopra's title on LinkedIn now reads 'Head of Stories Everywhere, Content' at Snap.

It is currently unclear how exactly Snap will distribute its content outside the app.

However, the report likens the feature to Twitter's support for embedding tweets across the web.

It say that in its early stages, Snap could use a web player to distribute Stories and other content.

'The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app,' Cheddar says.

The feature is said to be in the 'early stages of development'.

This month, Snap hired Rahul Chopra (file photo), former CEO of Storyful, an agency that finds and verifies online content, a source close to the firm told Cheddar . Mr Chopra has been tasked with developing the 'Stories Everywhere' feature, according to a new report

SNAPCHAT'S LATEST REDESIGN

Snapchat was given a fresh redesign last month to make it more user-friendly.

The new app aims to separate 'social' and 'media', creating a clear distinction between interactions with friends and content from publishers and creators.

Snapchat still opens to the camera, but swiping left reveals a new 'Friends' page, where users see Stories from the friends they talk to the most.

Swiping right from the camera now reveals a redesigned 'Discover' page, where users will see Stories from publishers, creators, and the community.

The new Friends page uses machine learning to organise people based on the way you communicate with them, and will improve the more people use it, the firm says.