EXCLUSIVE: 'Human Ken Doll' Rodrigo Alves showcases his cosmetically-enhanced physique in London... after sharing never-before-seen images ahead of £480k image overhaul

Published: 08:41 GMT, 4 January 2018 | Updated: 13:43 GMT, 4 January 2018

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His desire for more plastic surgery has reportedly forced him to pull out of this year's Celebrity Big Brother.

And Rodrigo Alves, who is now hoping to change his 'Human Ken Doll' moniker to 'Roddy Doll', looked in his element as he shopped till he dropped while flaunting his surgically-enhanced frame in London on Wednesday.

His sighting comes after the plastic surgery addict, 34, shared never-before-seen images exclusively to MailOnline which showed his appearance ten years before his quest for perfection.

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Loving life: Rodrigo Alves, 34, who is now hoping to change his 'Human Ken Doll' moniker to 'Roddy Doll', looked in his element as he shopped till he dropped in London on Wednesday

Before: His sighting comes after the plastic surgery addict, 34, shared never-before-seen images exclusively to MailOnline which showed his appearance ten years ago

Rodrigo, who has spent an eye-watering £480,000 on his quest for perfection, commanded attention as he paraded his augmented frame.

The Brazilian opted for a snazzy tailored blazer to combat the winter chill and complemented it with his figure-hugging white shirt.

He teamed the look with a pair of skinny trousers and loafers, while toting all of his essentials in an oversized Gucci bag.

Rodrigo's blonde mane, which is a result of a gruelling £19k transplant in LA, were slicked to the side - putting prominence on his features, which appeared to be accentuated by a layer of bronzer.

Work it! The plastic surgery addict, 34, couldn't resist flaunting his surgically enhanced frame in a sartorially savvy, skin-tight ensemble as he took to the streets of the British capital

Eyes on his: Rodrigo, who has spent an eye-watering £400,000 on his quest for perfection, commanded attention as he paraded his augmented frame

Sartorially savvy: The Brazilian opted for a snazzy tailored blazer to combat the winter chill and complemented it with his figure-hugging white shirt

The TV star, who has made no secret of his desire to go under the knife, proved to be thrilled as he posed for selfies with fans.

Rodrigo has now shown how far he's come over the course of ten years by sharing snaps exclusively to MailOnline on his appearance before his surgeries and procedures.

The fresh-faced reality star looked thrilled as he posed away for snaps.

In images taken in 2006, the then 24-year-old donned a plaid shirt and grey trousers, along with a Dolce & Gabbana belt, which no doubt hinted at his future flair for fashion.

Previously: Rodrigo has now shown how far he's come over the course of ten years by sharing snaps exclusively to MailOnline on his appearance before his surgeries and procedures

Ten years ago: In images taken in 2006, the then 24-year-old donned a plaid shirt and grey trousers, along with a Dolce & Gabbana belt, which hinted at his future flair for fashion

On holiday: The fresh-faced reality star looked thrilled as he posed away for snaps

Other snaps shared to MailOnline appeared to show Rodrigo a few years down the line.

The Latin star's face looked altered compared to his 2006 images - proving he had started his plastic surgery journey.

Meanwhile, this comes after reports he's not stepping in the Celebrity Big Brother house amid claims he's set to have some ribs removed in another cosmetic surgery.

In December, Rodrigo revealed plans to have six ribs removed in what would be his landmark 60th cosmetic procedure.

But he was left left frustrated after surgeons refused to perform the full procedure over fears it would compromise his lungs.

His journey begins: Other snaps shared to MailOnline appeared to show Rodrigo a few years down the line

Changes: The Latin star's face looked altered compared to his 2006 images - proving he had started his plastic surgery journey

Back in the day: Rodrigo looked in his elements as he worked his angles in the throwback snaps

Old snaps: In another blast from the past image, Rodrigo showed his frame in a skin-tight white top

Instead, a top Hollywood surgeon will remove four floating ribs in a £28,000 procedure to give the jet-setter, who has spent an estimated £400,000 on plastic surgeries, an 'elegant and classic figure'.

Sources claim the TV personality will fly out to Los Angeles this week for the surgery despite being rumoured to appear on Celebrity Big Brother.

The star spoke exclusively to MailOnline, saying he was initially disappointed not to have the green-light for the original operation after he tried to convince his doctor to remove six ribs.

He said: 'I was frustrated at first because I really want to be able to fit back into my four breast blazers as before but removing two extra ribs could compromise my lungs, and my doctors must be very careful that my health is not compromised.

'They said a big no to that and said that safety always come first. Aesthetically speaking the results will be the same as if six ribs were removed. The visual impact will be the same.'

In good condition: Meanwhile, Rodrigo's blonde mane, which is a result of a gruelling £19k transplant in LA, were slicked to the side - putting prominence on his features as he continued about his day in London

Famous: The TV star, who has made no secret of his desire to go under the knife, proved to be thrilled as he posed for selfies with fans

Social media savvy: Rodrigo was seen trying out different brow colours on Instagram

Priorities: Rodrigo's sighting comes after reports he's not steeping in the Celebrity Big Brother house amid claims he's set to have some ribs removed in another cosmetic surgery

'My life shall be changed forever as from January 2018 and by summer 2018 I will be looking like a fitness model.'

The fashion-forward star said he was motivated to go under the knife once more so he would feel more confident in his couture blazers, and because he felt his hunky physique had become 'shapeless and big'.

Despite his extensive catalogue of procedures, the socialite admitted to nerves ahead of the operation, which he says has been favoured by many celebs, but said he was looking forward to not 'bursting out of his slim-fit blazers.'

He said: 'It will be my surgery number 60 between countless procedures but I'm nervous yes because this is not a plastic surgery where skin or fat will be removed, we are talking about my floating ribs.

Frustrated: The star spoke to MailOnline, saying he was initially disappointed not to have the green-light for the original operation after he tried to convince his doctor to remove six ribs