'Human Ken Doll' Rodrigo Alves gets semi-permanent brows done in Essex as he continues his £480k quest for physical perfection

Published: 20:10 GMT, 4 January 2018 | Updated: 00:39 GMT, 5 January 2018

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His obsession with plastic surgery reportedly forced him to pull out of this year's Celebrity Big Brother.

And Rodrigo Alves was feeding his love affair with self-improvement once again on Thursday, as he had semi-permanent eyebrows done at the House Of Brows clinic in Essex.

The 34-year-old 'Human Ken Doll' - who has already splashed a staggering £480,000 on overhauling his image - seemed happy with the results and proudly flaunted his new brows during an outdoor stroll.

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Here he goes again: Rodrigo Alves was feeding his love affair with self-improvement once again on Thursday, as he had semi-permanent eyebrows done at the House Of Brows clinic in Essex

The television personality seemed unfazed as a beautician applied eyebrow hair strokes using a needle to implant cosmetic pigments.

He seemed pleased with the results, working his angles as he strode along Waltham Abbey after his treatment.

Rodrigo opted for a casual vibe on the day, wearing a velour tracksuit with Gucci loafers and a zip-up top underneath.

Rodrigo's blonde mane, which is a result of a gruelling £19,000 transplant in LA, was worn off his face - putting prominence on his features, which appeared to be accentuated by a layer of bronzer.

Ouch: The 34-year-old 'Human Ken Doll' - who has already splashed a staggering £480,000 on overhauling his image lay on a table as a beautician got to work

In his element: The television personality seemed unfazed as the beautician applied eyebrow hair strokes using a needle to implant cosmetic pigments

His outing comes after reports he's not stepping in the Celebrity Big Brother house amid claims he's set to have some ribs removed in another cosmetic surgery.

In December, Rodrigo revealed plans to have six ribs removed in what would be his landmark 60th cosmetic procedure.

But he was left left frustrated after surgeons refused to perform the full procedure over fears it would compromise his lungs.

Looks painful! He showed off his new eyebrows, which looked a tad sore after the microblading treatment

Sports-luxe: Rodrigo opted for a casual vibe on the day, wearing a velour tracksuit with Gucci loafers and a zip-up top underneath

Mane attraction: Rodrigo's blonde mane, which is a result of a gruelling £19,000 transplant in LA, was worn off his face - putting prominence on his features, which appeared to be accentuated by a layer of bronzer

Instead, a top Hollywood surgeon will remove four floating ribs in a £28,000 procedure to give the jet-setter, who has spent an estimated £400,000 on plastic surgeries, an 'elegant and classic figure'.

Sources claim the TV personality will fly out to Los Angeles this week for the surgery despite being rumoured to appear on Celebrity Big Brother.

The star spoke exclusively to MailOnline, saying he was initially disappointed not to have the green-light for the original operation after he tried to convince his doctor to remove six ribs.

Priorities: Rodrigo's sighting comes after reports he's not stepping in the Celebrity Big Brother house amid claims he's set to have some ribs removed in another cosmetic surgery

Rumour has it: Instead, a top Hollywood surgeon will remove four floating ribs in a £28,000 procedure to give the jet-setter, who has spent an estimated £400,000 on plastic surgeries, an 'elegant and classic figure'

He said: 'I was frustrated at first because I really want to be able to fit back into my four breast blazers as before but removing two extra ribs could compromise my lungs, and my doctors must be very careful that my health is not compromised.

'They said a big no to that and said that safety always come first. Aesthetically speaking the results will be the same as if six ribs were removed. The visual impact will be the same.'

'My life shall be changed forever as from January 2018 and by summer 2018 I will be looking like a fitness model.'

Before and after: The Brazilian has undergone 60 surgeries over the last few years in a bid to look like physical perfection

The fashion-forward star said he was motivated to go under the knife once more so he would feel more confident in his couture blazers, and because he felt his hunky physique had become 'shapeless and big'.

Despite his extensive catalogue of procedures, the socialite admitted to nerves ahead of the operation, which he says has been favoured by many celebs, but said he was looking forward to not 'bursting out of his slim-fit blazers.'

He said: 'It will be my surgery number 60 between countless procedures but I'm nervous yes because this is not a plastic surgery where skin or fat will be removed, we are talking about my floating ribs.

Frustrated: The star spoke to MailOnline, saying he was initially disappointed not to have the green-light for the original rib operation after he tried to convince his doctor to remove six ribs