'How dare they!' Winona Ryder makes glamorous L'Oreal debut in new Elvive advert... but fans slam campaign for comparing actress' career comeback to 'damaged hair'
L'Oreal's new Elvive campaign has sparked mixed reviews after appearing to liken Winona Ryder's career comeback to damaged hair.
The 46-year-old actress - who made an almighty return to the screen as single mother Joyce Byers in Stranger Things - has been unveiled as the latest star to join the all-star L'Oreal family, though it seems not everyone is a fan of the way the brand has marketed her debut.
The ad follows Winona as she prepares to step onstage at an award ceremony, though her identity isn't revealed until 45 seconds into minute-long the commercial.
'How dare they!' L'Oreal's new Elvive campaign has sparked mixed reviews after appearing to liken Winona Ryder's career comeback to damaged hair
Instead, audiences feast their eyes on the unidentified star's beautifully, bouncy curls as she hypes herself up in her dressing room wearing a gorgeous black gown.
When Winona's face is finally unveiled, the screen reads: 'Everyone loves a comeback. Damaged hair deserves one, too.'
However, while the beauty company is no doubt attempting to champion Winona's acclaimed performance in the hit Netflix series, it has certainly divided opinion on social media.
Hair she is! The 46-year-old actress - who made an almighty return to the screen as single mother Joyce Byers in Stranger Things - fronts the beauty brand's latest Elvive campaign
Plot: The ad follows Winona as she prepares to step onstage at an award ceremony, though her identity isn't revealed until 45 seconds into minute-long the commercial
Airing for the first time during Sunday night's Golden Globes ceremony, one viewer slammed: 'Wait was there just a shampoo ad saying we finally let Winona Ryder back in Hollywood because she fixed her hair.'
Another mocked: 'just impulse shouted “HOW DARE THEY?!” at the shampoo ad with Winona Ryder and the tag line “everyone deserves a comeback."'
'First the appalling Winona Ryder damaged hair ad then Tommy stuck alone in a corner. Terrible treatment of my faves tonight #GoldenGlobes75,' raged a further.
Dividing opinion: The commercial has received mixed reviews online
Mystery woman: Instead, audiences feast their eyes on the unidentified star's beautifully, bouncy curls as she hypes herself up in her dressing room wearing a gorgeous black gown
Controversial: When Winona's face is finally unveiled, the screen reads: 'Everyone loves a comeback. Damaged hair deserves one, too.'
However, there were also those who praised the advert and its message.
'#GoldenGlobes Winona Ryder looking fab in the hair ad.Everyone deserves a second chance,' one fan commended.
'Yesss. Winona Ryder in L’Oréal Elvive ad. You come back girl. You’re perfect in @Stranger_Things,' another raved.
MailOnline has contacted Winona's representative for comment.
Big debut: The advert aired during Sunday night's Golden Globes ceremony
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