The BA Market Development Committee produced these helpful sell sheets for distributors, sales and retail chains to use to support the sales and promotion of craft beer.

This information will:

• Create awareness of BA craft brewer volume, dollars, growth and beer diversity
• Support new craft beer package placements in chain stores and restaurants
• Help small, independent and traditional American craft brewers reach 20 percent market share

Special thanks go to the Market Development Committee for volunteering their time and expertise.

Content for the sell sheets were provided by IRI and Nielsen. For more information on IRI contact Patrick Livingston. For Nielsen, contact Danny Brager.