Power Hour

Power Hour is an online, interactive teleconference series. Invited guests present on selected topics of interest to the brewing community, followed by a question and answer session.

Power Hours are generally presented on a monthly schedule, totaling approximately 12 per year.

Upcoming Events

Cost

  • Participating and accessing the archives is free to Brewers Association members.
  • Non-Members can participate in individual Power Hours for $99 per event.

To participate, you'll need the following

  • Internet access on a computer with audio capability (phone access option available if your computer is not audio capable)

Participants Must Pre-register!

All pre-registered participants will be notified in advance via email with a link and instructions on how to participate. Teleconferences are approximately every six weeks and last for approximately one hour.

Archives

Take advantage of our comprehensive list of past Power Hour presentations. As a member, you have access to past presentation slides, audio recordings, and question and answer scripts as well as free participation in the Power Hour Teleconference Series.

Hop Market and Craft Brewing Industry Update

In this Power Hour, Brewers Association Supply Chain Specialist Chris Swersey provides an update on the hop market and how craft brewers relate to it. Chris offers data from the annual BA Hop Survey, Beer Industry Production Survey, USDA National Hop Report and USDA Hop Stocks Surveys, providing insights as …More

Reduce Costs by Benchmarking Utility Usage and Waste

In this Power Hour, John Stier, the BA’s sustainability mentor, explains how brewers can use sustainability benchmarking tools to reduce the cost of utilities and waste disposal by tracking their resource consumption on a per-barrel …More

Compressed Gas Cylinder Safety

Brewers Association Safety subcommittee members outline necessary steps to ensure the safe handling, storage, and use of compressed gas cylinders in the brewery environment. Virtually all breweries house compressed gas cylinders of some kind, often in …More

Glass Recycling and Craft Brewers

Glass bottles are endlessly recyclable and can contain over 95 percent recycled content while maintaining structural integrity. In the U.S., however, the average recycled content of glass bottles is only 33 percent and many times …More

Craft Beer On-Premise Insights: A View from the Bar

In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S. and discuss how consumers are interacting with the category. CGA Strategy, Europe’s …More

Helping Brands Resonate with Diverse Audiences

The craft beer community’s diversity has gotten a lot of attention lately. During this Power Hour, Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand’s appeal to women, Hispanics and African-Americans. Insights …More

Hop Industry and Craft Brewing Market Update

In this Power Hour, Brewers Association Supply Chain Specialist Chris Swersey provides an update on the current hop industry and craft brewing market. Chris synthesizes data from the annual BA Hop Survey, Beer Industry Production …More

Trade Practice Law Explained

In this Power Hour, alcohol beverage attorney and Brewers Association legal counsel Marc Sorini addresses the many issues that make up trade practice law at the federal and state levels. With some high-profile trade practice cases …More

How to Utilize the BA’s Sustainability Benchmarking Tools

John Stier, the Brewers Association’s new sustainability mentor, outlines his role in collecting and compiling data for the annual Sustainability Benchmarking Report, the BA’s 2015 report and how the new Sustainability Benchmarking Tools will be …More

Getting Inside the Mind of the Craft Beer Consumer

Speakers: Danny Brager, Senior Vice President, Nielsen Beverage Alcohol Practice; Danelle Kosmal, Vice President, Nielsen Beverage Alcohol Practice; Caitlyn Battaglia, Associate Client Manager, Nielsen Beverage Alcohol Practice At the end of the day, it’s the opinion of the consumer …More

Fusarium Head Blight in Malting Barley

Fusarium Head Blight is a disease caused by several species of the mold Fusarium. The most common species affecting malting barley in Canada and the U.S. is F. graminearum. Concern over Fusarium infection in barley, …More

Making the Most of Your Brand with the Media

Garnering media attention can have great impact on your brand and the overall craft segment. Abby Berman Cohen, vice president at The Rosen Group and media relations consultant to the Brewers Association, discusses best practices when …More

Good Manufacturing Practices for Craft Brewers

In this Power Hour, industry experts will explain the “what” and “why” of Good Manufacturing Practices (GMPs) as well as debut a new “how to” set of checklists and best practices. These resources will assist …More

2015 Beer Category and Craft Segment Review

IRI’s Dan Wandel will give us an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment. Using IRI’s extensive product database compiled by tracking sales in five distinct …More

Mysteries Revealed: TTB Label and Formula Submissions

This Power Hour is a comprehensive labeling and formula tutorial from TTB’s new Malt Beverage Specialist, Michael Webster. Along with covering all the basics, plus highlighting prominent issues for first-time submitters of both Certificate of …More

2015 Barley Crop Report

In this Power Hour, Ian Ward of BSG Select Ingredients presents the latest information about the barley crop, both domestic and international, covering yield volume and quality of the current year’s crop.

Mid-Year 2015 Beer Category and Craft Beer Review

Beginning with an inclusive overview of beverage alcohol categories covering the first half of the year, Dan Wandel takes a detailed look at craft beer performance from the first of the year through the important July …More

On-Premise Insights for Craft Brewers

In this Power Hour, Guestmetrics VP of Strategy & Insights Peter Reidhead covers the on-premise sector and reveals how craft beer performs in the bar and restaurant arena and in competition with other alcohol beverages. Using data collected …More

Brewing Wage and Hour Violations

Paying employees a salary or an hourly rate without overtime is risky under federal law without careful analysis of the wage and hour exemption requirements. Most breweries don’t give much thought to employee classifications, but …More

2014 Craft Beer U.S. Market Review

This Power Hour features Dan Wandel of IRI, who gives an overview of 2014 beer category sales with a focus on the micro/craft segment. In this always-informative session, Dan puts the past year in context, detailing …More

Draught Beer Quality for Retailers

In our first Power Hour of 2015, three draught quality experts take us on a tour of the Brewers Association’s newest resource, Draught Beer Quality for Retailers. These experts present the four major sections of …More

2014 Malting Barley Crop Report

Ian Ward of BSG Select Ingredients presents the latest information about the barley crop, both domestic and international, covering yield volume and quality of the current year’s crop. Ian also delves into malt issues and …More

Craft Brewing & Mid-Year Category Sales Review

Beginning with an inclusive overview of the beverage alcohol categories covering the first half of the year, Dan will then take a detailed look at craft beer performance from the first of the year through …More

2013 Beer Category and Craft Beer Review

Dan Wandel presents channel shift over the past year as well as beverage alcohol dollar changes across CPG channels. Stats on dollar shares at U.S. Supermarkets are discussed. This presentation is exploding with useful data …More

Economics of Draught Quality

Bart Watson and Jeff Schaefer demonstrate the importance of draught quality and it’s relation to your bottom line. They also present a case on improving retail quality leads to improved sales and experience.

2013 Barley Crop Report

Ian Ward reviews the European growing conditions over the past year and the acreage, yield and production. U.S. and Canada barley growing conditions and production are also presented in detail.

2013 Mid-Year Beer Category and Craft Review

Dan Wandel presents channel shift as well as beverage alcohol dollar changes across CPG channels. Stats on dollar shares at U.S. Supermarkets are discussed. This presentation is exploding with useful data and analysis.

2012 Beer Category and Craft Beer Review

Dan Wandel presents channel shift over the past year as well as beverage alcohol dollar changes across CPG channels. Stats on dollar shares at U.S. Supermarkets are discussed. This presentation is exploding with useful data …More

Malting Barley Crop Report

Ian Ward reviews the European growing conditions over the past year and the acreage, yield and production. U.S. and Canada barley growing conditions and production are also presented in detail.

2012 Mid-Year Beer Category & Craft Segment Review

Dan Wandel presents channel shift as well as beverage alcohol dollar changes across CPG channels. Stats on dollar shares at U.S. Supermarkets are discussed. This presentation is exploding with useful data and analysis.

TTB Brewery Audits – Compliance is Key

Charlie Tull provides links and tips on how to survive a brewery audit by the TTB. Common mistakes and how to avoid are discussed. Inventory record keeping compliance is also reviewed.

Carbonation Demystified

Carbonation Basics, Natural Carbonation and the CO2 Supply Presenter are Dave Meheen, President of Meheen Manufacturing, Marty Velas, Director of Brewing Operations at Smokey Mountain Breweries and Jim Tomczyk, Purification, Dehydration and Filtration Market Development Manager …More

Time, Temperature and Oxygen Impacting Your Beer

Keep It Fresh: Understanding How Time, Temperature and Oxygen Impact Your Beer, and What To Do About Them Distinguished presenters include Dr. Charlie Bamforth, Anheuser-Busch Endowed Professor of Malting & Brewing Sciences – UC Davis, Tom …More