Be my bae! Kim Kardashian strips down to her bra to pose with a plastic heart as she promotes new perfume

She might have a new baby at home, but Kim Kardashian is still hard at work.

On Friday the reality star turned businesswoman was busy promoting her newest perfume range.

Posing in her underwear with a big plastic heart, Kim got saucy, leaning over and pushing her rear in the end.

Be my bae! Kardashian strips down to her bra to pose with a plastic heart as she promotes new perfume on Instagram on Friday

Be my bae! Kim Kardashian strips down to her bra to pose with a plastic heart as she promotes new perfume on Instagram

Oh mama! The mother of three also shared this image where she appeared nude with a large heart in front of her

Oh mama! The mother of three also shared this image where she appeared nude with a large heart in front of her

Work a white Yeezy sports bra like Kim Kardashian

It's no surprise that Kim would wear Yeezy for her BAE perfume shoot. She looks fab in the shoot, rocking a white two piece, featuring a sports bra and matching bike shorts. It's classic atheleisure that the Kardashians have made so appealing by vamping it up with high wattage sex appeal.

We love this set which channels Kim's new signature minimalist Nineties vibes and we're especially coveting the bralette which is a great everyday underwear staple.

It's available in blue at Farfetch but recreate the look with one of the options from our roundup below.

* PRICES MAY NOT BE AS ADVERTISED

The perfume - BAE - is one of three new scents being launched on February 1, just in time for Valentine's Day.

The range all comes in heart bottles, joining the mother of three's trio of crystal-themed collection, which was released late last year.

The KKW Fragrance collection - called Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud - sold out in just six days.

A new hit on her hands? The perfume - BAE - is one of three new scents being launched on February 1, just in time for Valentine's Day

A new hit on her hands? The perfume - BAE - is one of three new scents being launched on February 1, just in time for Valentine's Day

Festive: Kim shared a plate of donuts that spelled out Chicago in pink

Festive: Kim shared a plate of donuts that spelled out Chicago in pink

Meanwhile Kim has released a series of new products under her KKW Beauty line.

The 37-year-old released a range of contouring products and nude lip glosses, followed by the Ultralight Beams highlighters and glosses. 

When not promoting her businesses, Kim is returning to her favorite artform - selfies.

On Thursday the pinup was wearing only tiny sparkling bikini bottoms as she covered her chest with her arms while posing in a bathroom. 

Food alert: Also on Friday Kim shared that she eats 'protein pancakes' with bananas and one egg; she also had a bowl of fruit and gummy vitamins

Food alert: Also on Friday Kim shared that she eats 'protein pancakes' with bananas and one egg; she also had a bowl of fruit and gummy vitamins

Another knockout image: Kim has shared another revealing mirror selfie to Instagram; on Thursday the pinup, 37, was wearing only tiny sparkling bikini bottoms

Another knockout image: Kim has shared another revealing mirror selfie to Instagram; on Thursday the pinup, 37, was wearing only tiny sparkling bikini bottoms

And now with gold glitter: In November the ex of Kris Humphries posted this photo from a photo shoot

And now with gold glitter: In November the ex of Kris Humphries posted this photo from a photo shoot

She's done it before: In March 2016 the star shocked fans with this image. In her caption she said she had nothing to wear

She's done it before: In March 2016 the star shocked fans with this image. In her caption she said she had nothing to wear

Kim looked sensational in her new photo.

The Selfish author had semi wet blonde locks with her makeup perfectly done with pale, matte colors.

Her body was flawless with toned arms, a tiny waistline and enviable thighs. 

Baby buds: Kim has been showered with flowers by well wishers after welcoming a new baby, daughter Chicago, to the family with husband Kanye West

Baby buds: Kim has been showered with flowers by well wishers after welcoming a new baby, daughter Chicago, to the family with husband Kanye West

But while she is active on social media, one thing Kim hasn't been sharing pictures of is her new daughter Chicago.

Like big brother Saint, two, Kim and Kanye West have kept their baby snaps to themselves since their third child joined them on January 15.

Instead Kim has been sharing multiple pictures of the increasingly elaborate floral arrangements which have been sent her way by adoring friends and associates.

Chicago, known to her family as Chi (pronounced shy), joins both Saint and four-year-old sister North. 

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