Mom of girl, 3, whose adorable rants have become a viral sensation reveals she spends THREE DAYS making each video, the family feed lines to telegenic toddler and they are now swamped with sponsors
- Katie Stauffer's daughter Mila rants about airport security, Disneyland and gyms
- Mom-of-five, of Arizona, gave up escrow officer job to manage family Instagram
- Eldest daughter Kaitlin, 15, among those who feeds Mila lines for her videos
She's small, she's sassy and a very opinionated viral sensation.
So it should come as no surprise that toddler Mila Stauffer's hilarious rants - about everything from gym-goers, vegetarianism and the 'sham' Cinderella castle at Disneyland - are scripted by her family, who then feed her the lines.
If the three-year-old ever has an Oscar moment, the team she'd need to thank would be, chiefly, her mom, Katie, along with her father Charley and elder sister, 15-year-old Kaitlin.
Katie looks after the Instagram page, producing content for the family's 3.7million followers, in addition to their Facebook and YouTube accounts.
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Katie Stauffer with her social media sensation daughter Mila. The Arizona toddler has such a powerful internet presence that her mom gave up her job to work full-time managing the family's Instagram page, along with their Facebook and YouTube accounts
Mila, from Arizona, has made numerous videos since she was two, and is famed for her diva antics and general cuteness.
She has even appeared on Daily Mail TV to speak about her viral fame after a clip detailing her first day of preschool earned her more than 2million views in a matter of days.
And such is the demand for the Mila juggernaut that Katie gave up her full-time job as an escrow officer last September to tend to Team Stauffer's social media presence, Buzzfeed reported.
Each video can take anything up to three days to make, with Mila fed the lines by Kaitlin, while photo shoots take from five to 15minutes.
Sponsors require Katie to take a certain number of pictures, which she supplements with regular photos of the family - including Mila's twin sister, Emma - so that her account isn't a sea of advertising.
Katie began making money from Instagram six years ago by sharing photos of her older children - Charles, Finn and Kaitlin - after advertisers started contacting her. The mom-of-five has revealed that, for the videos, Kaitlin feeds lines to Mila (also pictured, with twin sister Emma, and dad Charley)
While the mother-of-five receives income from her work as a 'social influencer', mainly on the Instagram platform - from advertising - it is not known exactly how much she makes.
However, according to an interview she gave to Fox News last November, the family were on the verge of becoming multi-millionaires.
An online tool designed by British company Inkifi to measure how much a single post on Instagram could be worth to brands puts the Stauffers on around $21,000 per post.
Katie began making money from Instagram six years ago by sharing photos of her older children - Charles, Finn and Kaitlin - after advertisers started contacting her.
Mila's hilarious rants - about everything from gym-goers, vegetarianism and the 'sham' Cinderella castle at Disneyland - have been watched by millions
Companies sent her free merchandise, which she then incorporated into her posts.
In the early days, she didn't charge the advertisers until other influencers complained that she was ruining it for them - coupled with the fact her manager advised against posting products on her account for free.
This led to her making deals with the likes of Volvo and Duracell.
The main draw for advertisers, by far, is Mila - but the family has faced a backlash from people who say they are using their daughter to make them money.
'But it's for them [the children],' Katie told Buzzfeed. 'Kids act and get money for it, so what's different?' she concluded, adding they intend to set up a trust for their children.
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