Brand Protection Policy

The Games Brand can only be used by POCOG, official sponsors, broadcasting right holders, licensees, and other non-commercial entities that obtained approval for use. POCOG protects the Games Brand by applicable laws and regulations including the Special Act, Trademark Act, and Unfair Competition Prevention and Trade Secret Protection Act as follows.

Anyone who uses POCOG-designated insignia, mascot, or other Games symbols, or any mark, design, slogan, or music which includes the symbols, or any item similar to the symbols without prior approval from POCOG may be imprisoned for up to five (5) years or fined up to KRW 50 million.

Anyone who uses the “PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG)” or a title that is similar to POCOG may be fined up to KRW 5 million.

Anyone who infringes upon the trademark of the Games Brand may be imprisoned for up to seven (7) years or fined up to KRW 100 million.

Anyone who infringes upon the copyright of the Games Brand-related image, video, music, etc. may be imprisoned for up to five (5) years and/or fined up to KRW 50 million.

Anyone who intends to use the Olympic rings, the symbol of the Olympics, or any mark, design, or slogan which includes the rings, or the like similar to the rings for commercial purposes shall obtain approval therefor from the Korean Olympic Committee (from POCOG until December 31, 2020), and those who have obtained approval for use shall pay relevant fees.

Anyone who uses the same or similar Games Brand widely known at home and causes any confusion with the goods or business activities of right holders or undermines the identification or reputation of right holders may be imprisoned for up to three (3) years or fined up to KRW 30 million.

Non-profit organizations may use the Games Brand to promote the Games for non-commercial purposes.

Editorial or educational purposes:Use for purely editorial or educational purposes (i.e., the Games’ emblem is used in media reports on the progress of the Games, or the Games’ title is used in classroom material that introduces the Games, etc.) is allowed without approval from POCOG, provided, however, that any use intended to circumvent or avoid the limitations by laws concerning Brand Protection is prohibited.

Factual statement:The phrase “OO Olympic gold medalist” written on a business card as a profile introduction, or the sentence “Olympic gold medalist Kim OO will attend” on an event poster is allowed without approval from POCOG, provided, however, that any use intended to circumvent or avoid the limitations by laws concerning Brand Protection is prohibited.

Approval by POCOG:Any use of the Games Brand other than for editorial or educational purposes and factual statement mentioned above requires prior approval from POCOG. Commercial use, in particular, is only permitted after signing contracts with official sponsors selected by POCOG through a marketing program. Any other non-commercial use is allowed after following application and approval procedures for non-commercial use of the Games Brand and obtaining written approval from POCOG if it falls under the following approval conditions.