USFRA Statement: Randy Krotz

By | January 22nd, 2018|Categories: News Release|

On behalf of the USFRA Board we are informing you of a change in staff leadership. On Friday Jan. 5th the Board's executive committee met with and placed USFRA CEO Randy Krotz on administrative leave. On Monday, the full board of directors met and made the determination not to renew his contract when it expires in [...]

U.S. Farmers & Ranchers Alliance Secures Licensing Rights to Promote Food Evolution

By | December 12th, 2017|Categories: News Release|

USFRA’s promotion efforts will raise awareness and drive viewership for Food Evolution to help consumers learn more about how food is grown and raised St. Louis, Mo., (December 12, 2017) – U.S. Farmers & Ranchers Alliance recently announced it has secured licensing rights to promote Food Evolution, a documentary by Academy Award®-nominated director Scott Hamilton Kennedy [...]

‘Food Evolution’ Changes Minds

By | December 4th, 2017|Categories: News Release|

LOS ANGELES - On November 21, U.S. Farmers & Ranchers Alliance hosted a screening of ‘Food Evolution’ at the Hammer Museum in Los Angeles, Calif. Chip Bowling, USFRA Vice Chairman, as well as 150 others in the audience, attended to view the film and have a follow-up panel discussion. ‘Food Evolution,’ a film from Academy Award [...]

U.S. Farmers & Ranchers Alliance Announces Four New Board Members at Annual Meeting

By | November 15th, 2017|Categories: News Release|

James Adams, Steve Geick, Amanda Rinehart and Blair Van Zetten elected November 7 to serve on U.S. Farmers and Ranchers Alliance® Board of Directors. CHESTERFIELD, Mo., (November 15, 2017) – Representing the U.S. Poultry & Egg Association, John Deere, DuPont Pioneer and American Egg Board, the U.S. Farmers and Ranchers Alliance’s® (USFRA®) newest board members are [...]

Food Dialogues® at University of Nebraska Explores Ways to Pivot the GMO Conversation

By | October 4th, 2017|Categories: GMOs|

Food Dialogues® at University of Nebraska Explores Ways to Pivot the GMO Conversation Food influencers, filmmakers and farmers convened on September 6 to discuss misconceptions surrounding the sustainability and marketing of GMOs. St. LOUIS, Mo., (October 4, 2017) – American shoppers have access to more information than ever before. As a result, they have more opportunities [...]

Make agriculture fun in the classroom with 360-Degree videos and interactive activities through Discovering Farmland

By | September 26th, 2017|Categories: Antibiotics|

Make agriculture fun in the classroom with 360-Degree videos and interactive activities through Discovering Farmland U.S. Farmers & Ranchers Alliance® (USFRA®) in partnership with Discovery Education created an agricultural curriculum to help urban students understand how their food is grown and raised. ST. LOUIS (September 26, 2017) – How are indoor barns impacting animal care? What [...]

Can American Agriculture Stand Together?

By | August 28th, 2017|Categories: News Release|

August 28, 2017 By: Randy Krotz CEO, U.S. Farmers & Ranchers Alliance There are real threats to farming and ranching in America. Many well-funded forces want to drive as much animal agriculture out of business as possible – and with it, row crop production throughout our heartland. There are those who want consumers to turn their [...]

U.S. Farmers & Ranchers Alliance® Unveils Agriculture in America Sustainability Report at Sustainable Brands Conference

By | May 17th, 2017|Categories: Antibiotics|

DETROIT, (May 12, 2017) – At the upcoming Sustainable Brands Conference, a national event showcasing brand leaders who create environmental and social purpose to drive innovation, U.S. Farmers and Ranchers Alliance® (USFRA®) will publicly introduce its first-ever Agriculture in America Sustainability Report. It demonstrates how farmers and ranchers seek out and employ practices that allow them [...]


By | April 26th, 2017|Categories: Antibiotics|

DALLAS, Texas (April 26, 2017) – Consumers like technology. The smart phone, the smart home and the smart classroom all encompass innovation and technology that helps improve people’s lives. Similarly, with agriculture continually evolving resembling every other forward-thinking industry, today’s SMART Farm utilizes technology to be more sustainable and efficient. To share personal stories about ways [...]


By | April 7th, 2017|Categories: Antibiotics|

CHESTERFIELD, Mo., (April 6, 2017) – Representing National Cattlemen’s Beef Association, Minnesota Soybean Research & Promotion Council and Nebraska Soybean Board are U.S. Farmers and Ranchers Alliance® (USFRA®) newest board members. To bridge the gap between consumers and farmers and ranchers about today’s agricultural practices in addition to our commitment to sustainability, transparency and continuous improvement, Jennifer [...]