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'Take a shot every time he says that his grandfather invented Digestives!' Bake Off fans mock Jamie Laing for 'banging on' about his biscuit heritage... as Prue Leith has to SPIT OUT his loaf cake

Published: 22:38, 20 March 2018 | Updated: 01:38, 21 March 2018

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On Tuesday night, Made In Chelsea's Jamie Laing took to the Great British Bake Off tent with comedian Tim Minchin, Scottish Conservative leader Ruth Davidson and singer Ella Eyre all in aid of Stand Up To Cancer.

And right on cue, the biscuit jokes started rolling in thanks to the fact that Jamie comes from the McVities dynasty, famed for creating Digestives.

And the reality star, 29, was sure to inform his fellow contestants, as well as judges Prue Leith and Paul Hollywood, and hosts Noel Fielding and Sandi Toksvig, that his great-great-grandfather (Alexander Grant) invented Britain’s favourite tea dunker 130 years ago.

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'Take a shot every time he says that his grandfather invented Digestives!' Bake Off fans mocked Jamie Laing for 'banging on' about his biscuit heritage... as Prue Leith had to SPIT OUT his loaf cake

But the repeated history lesson seemed to irk fans who picked up on the fact that Jamie kept reiterating this family fact.

'Oh, did your grandfather invent the Digestive, Jamie? You barely mentioned it,' came one viewers sarcastic remark on Twitter.

Another echoed: 'Yes Jamie, we get it, your great great grandfather invented the digestive. Now. Shut. Up.'

Someone else came up with a drinking game for the show: 'Take a shot every time Jamie mentions his grandfather invented the digestive.'

'Jamie we get it, your great grandfather invented the digestive biscuit!' an exasperated fourth person penned.

Rich T(V): Right on cue, the biscuit jokes started rolling in thanks to the fact that Jamie comes from the McVities dynasty, famed for creating Digestives

Oh crumbs! The repeated history lesson seemed to irk fans who picked up on the fact that Jamie kept reiterating this family fact

'In case everyone's missed it the other ten times... Jamie's great grandfather created the digestive biscuit it's in his blood,' a fifth posted.

'Did anyone know Jamie’s grandfather invented the digestive? What a shocker he should have mentioned it...' came another.

Others found it much less offensive, however: '"My grandfather invented the digestive so it's in my genes" Jamie's dim but pretty adorable.'

Followed by: 'My grandfather invented the digestive so it's in my genes! Jamie is making this episode!'

Off his (ginger) nut: 'Jamie we get it, your great grandfather invented the digestive biscuit!' an exasperated Twitter user penned

Ore-oh no! Having served what seemed to be raw cake mix to the judges, Prue was seen running off and spitting it out

'That's disgusting!' Prue was heard uttering in disdain at Jamie's cake

Culinary heritage aside, Jamie's loaf cake failed to impress the judges, with Paul dubbing it 'the worst ever' to be made in the famous tent.

Having served what seemed to be raw cake mix to the judges, Prue was seen running off and spitting it out.

'That's disgusting!' she was heard uttering in disdain.

'That has got to be the worst cake that has ever been baked in the tent,' Paul declared.

Interviewed outside the tent, ever-chirpy Jamie looked on the bright side of the baking disaster.

The Great British Back-Off! Culinary heritage aside, Jamie's loaf cake failed to impress the judges, with Paul dubbing it 'the worst ever' to be made in the famous tent

Rough with the smooth: Interviewed outside the tent, ever-chirpy Jamie looked on the bright side of the baking disaster

'Look at it this way, at least I have discovered a new mixture that no-one has discovered before,' he said, adding: 'I still think I'm going to win it.'

He didn't, however. The Star Baker crown went to Ruth.

Jamie's great-great-grandfather Alexander was a 22-year-old apprentice baker who, in 1887, presented himself at the bakery of Robert McVitie in Queensferry Street, Edinburgh, and asked for a job.

Told there were no vacancies, he picked up a scone, examined it closely, and announced cheekily: ‘Ye canna mak’ scones in Edinburgh.’ Amused, McVitie relented and took on the young upstart.

Five years later, Grant created the Digestive from a formula he always kept secret. The name came from the high content of baking soda which was believed to aid digestion.

Use your (banana) loaf: Jamie's great-great-grandfather Alexander was a 22-year-old apprentice baker who, in 1887, presented himself at the bakery of Robert McVitie in Queensferry Street, Edinburgh, and asked for a job

Eton mess: Laing – Jamie’s great-uncle and a close personal friend of Margaret Thatcher – oversaw a long period of aggressive expansion, including the 1982 acquisition of Terry’s of York, before the firm was sold to private equity investors in 2000

The pie's the limit: Jamie's loaf caused controversy in the tent

Grant’s creation was an instant best-seller and in 1910, when Robert McVitie died with no heirs, Grant was made chairman and managing director of a firm that by then had factories in Edinburgh, London and Manchester.

Grant was later knighted and became a wealthy benefactor to Britain’s first Labour Prime Minister, Ramsay MacDonald. Grant’s only son died a bachelor, and the business – which became United Biscuits in 1948 – passed to his son-in-law Hector Laing.

Laing – Jamie’s great-uncle and a close personal friend of Margaret Thatcher – oversaw a long period of aggressive expansion, including the 1982 acquisition of Terry’s of York, before the firm was sold to private equity investors in 2000.

Meanwhile, Jamie said when he first shot to fame on MIC that he was stopped in the street by Made In Chelsea devotees asking him to sign biscuit wrappers.

Hobnobbing: Jamie said when he first shot to fame on MIC that he was stopped in the street by Made In Chelsea devotees asking him to sign biscuit wrappers