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Before joining Recode, Dan Frommer was tech editor at Quartz, a global business news publication owned by Atlantic Media.

In 2007, he helped start Silicon Alley Insider, a technology-focused publication that grew to become Business Insider, where he held a variety of editorial roles. In 2011, Dan founded SplatF, an independent news and analysis site focused on Apple and mobile. Later, he created City Notes, a travel-focused media startup. Dan began his career in 2005 at, covering broadband and the nascent smartphone industry before the Apple iPhone.

Frommer is a graduate of the Medill School of Journalism at Northwestern University. He lives in Brooklyn.

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

I do not own or trade individual stocks. I own shares in City Notes, Inc., a travel-focused media company that I founded. My wife and I have invested in a few 401k and IRA plans, and may invest in index or mutual funds, none of which are technology-centric.

I occasionally do speaking engagements, but am not typically paid for them. I do not consult for any companies, nor do I accept gifts or products of value from companies I cover.

Recode is owned wholly by Vox Media, a company with an audience of 170 million worldwide. It has eight distinct media brands: The Verge (Technology and Culture), (News), SB Nation (Sports), Polygon (Gaming), Eater (Food and Nightlife), Racked (Shopping, Beauty and Fashion), Curbed (Real Estate and Home), as well as Recode (Tech Business).

Vox Media has a number of investors, including, but not limited to, Comcast Ventures and NBCUniversal, both of which are owned by Comcast Corporation.

My posts have total editorial independence from these investors, even when they touch on products and services these companies produce, compete with, or invest in. The same goes for all content on Recode and at our conferences. No one in this group has influence on or access to the posts we publish. We will also add a direct link to this disclosure when we write directly about the companies.

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Sales could pass $90 billion on a strong iPhone X launch.

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