‘Deliveroo-effect’ sees Brits buying takeaways soar by 73 percent

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Firms like JUST EAT and hungryhouse are thriving by offering home delivery
Some 674million deliveries made in past year - ten for each person in country
Chinese most popular at 179million, ahead of pizza at 171m and burgers at 82m

By Sean Poulter Consumer Affairs Editor For The Daily Mail

Published: 10:29 AEST, 20 April 2018 | Updated: 20:20 AEST, 20 April 2018

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The 'Deliveroo-effect' has seen a 73per cent surge in the money spent on home delivery of takeaways in 10 years, taking the figure to £4.2billion.

The rise of smartphone-based delivery companies, with their armies of couriers on peddle bikes and mopeds, has changed the way people eat.

High street chains like Jamie's Italian, Byron, Prezzo and Strada have been forced to close outlets.

By contrast, delivery firms like Deliveroo, JUST EAT, hungryhouse and UberEATS, are thriving by offering home delivery both for major chains and small independent outlets.

In fact, they have become so successful that these firms now deliver from some food businesses that operate out of specialist kitchens, which could be in an out of town warehouse rather than a high street restaurant.

The 'Deliveroo-effect' has seen a 73per cent surge in the money spent on home delivery of takeaways in 10 years, taking the figure to £4.2billion (file photo)

There were some 673million deliveries in the past year, which is equivalent to ten for every person in the country, according to research by market analysts at the NPD Group.

Chinese was the most popular at 179 million, ahead of pizza at 171m, burgers at 82m and curry at 70m.

Pizza's share of the market is falling while the home delivery of burgers is rising rapidly, led by the fact that even McDonald's now has a tie-up with delivery firms.

NPD said there were 60per cent more home deliveries of burgers in 2017 than in 2016. At the same time chips, which at one time were not offered for home delivery because they quickly went cold and soggy, are now included in 16per cent of all orders.

Head of Foodservice UK for the NPD Group, Cyril Lavenant,(correct) said: 'Delivery is a big hit with consumers - thanks to the aggregators they now have a very large choice of restaurants at their fingertips.

'It is also a great marketing platform, especially for independent restaurants that can't afford to spend on advertising.

'Phone apps and websites also make it easier for consumers to order full meals from a variety of cuisines. Just one aggregator could offer a choice from either burgers, or chicken, or Indian, or Chinese, and much more. It's all there at the click of a button.'