Revealed: The Chanel shoes that shoppers search for 100,000 times A MONTH (and Rosie Huntington-Whiteley and Jessica Biel are already fans)
- The Chanel espadrille remains one of the must-have wardrobe staples for spring
- The style first launched in 2013 and has since built up a celebrity following
- Stars including Rosie Huntington-Whiteley and Jessica Biel own a pair
- Google Analytics show users search for the style up to 100,000 times a month
Chanel might be best known for its classic clothes and chic handbags, but it's a pair of shoes by the designer that are causing a stir online.
The Chanel espadrille, which sells for up to £570, was launched five years ago but continues to be a mainstay in fashionistas' spring/summer wardrobes.
Spring staple: Rosie Huntington-Whiteley in a pair of Chanel espadrilles in Hollywood in 2015
The first incarnation of the style featured a pastel canvas upper featuring the brand's interlocking C logo.
They were quickly spotted on the feet of some of the world's most-photographed stars, including Rosie Huntington-Whiteley, Jessica Biel and Alessandra Ambrosio.
In the years since, Chanel has offered the espadrille in a range of colours and fabrics.
This season the easy-to-wear summer shoe even comes in the colour of the moment: millennial pink.
It is little wonder, therefore that figures from Google Analytics reveal users search for 'Chanel espadrille' between 10,000 and 100,000 times a month.
Celebrity fans: Jessica Biel, left in October last year, and Alessandra Ambrosio in October 2016
The figures spike in April - just as the weather is heating up and style-savvy shoppers are looking to revamp their spring/summer wardrobes.
Prices range from between roughly £530 to £570, although the brand's aversion to online retail means fans have to find a store to pick up a pair.
Yet espadrilles originally became popular not because they were more chic than sandals, but because they were cheaper.
Millennial pink: This new season version of the popular shoe will set you back some £570
Today, they still cost very little to manufacture — and are certainly not designed to last.
Indeed, they were first produced in large quantities in the 1880s in the Pyrenees and were popular with the military, priests and mine workers.
Their name comes from esparto — the plant originally used to make the soles, which were cheap to produce but relatively sturdy.
They are certainly not so sturdy in the unpredictable British summer, however — despite commonly having a rubber seal under the sole.
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