Taking the city by storm! The Fat Jew is joined by model pal Emily Ratajkowski as he parades through New York in a bright pink BATHING SUIT to celebrate National Rosé Day
- Born Josh Ostrovsky, 36, The Fat Jew didn't skip a beat when it came to dressing up or rather dressing down for the occasion
- He wore a swimsuit that said: 'Rosé Cleanse' on the front and paraded through the streets of New York City for the June 9 celebration
- He was accompanied by the 27-year-old model and actress who gave a sly smile for the camera while the Instagram star stood a few feet away
National Rosé Day was on Saturday June 9, which brought out fans of the pink wine. One of those fans was social media star The Fat Jew who didn't skip a beat when it came to dressing up or rather dressing down for the occasion.
Born Josh Ostrovsky, 36, The Fat Jew was whose bathing suit said: 'Rosé Cleanse' on the front and paraded through the streets of New York City wearing his suit that was of course, pink in honor of the wine.
But he wasn't the only one out celebrating in honor of rosé because he was joined by model and actress Emily Ratajkowski, 27, who gave a sly smile for the camera while the Instagram star stood a few feet away.
Celebrate: Born Josh Ostrovsky, 36, The Fat Jew commemorated National Rosé Day by parading through New York City wearing a bathing suit
Stylish: In one photo, The Fat Jew can be seen sitting on top of a convertible car, sporting his bathing suit
Celeb sighting: He was joined by model and actress Emily Ratajkowski, 27
Back in February, The Fat Jew was a witness at Emily's city hall wedding to her now-husband Sebastian Bear-McClard, 31, who also happens to be one of his best friends.
And while it's unclear if Emily celebrated her nuptials with a glass of rosé, it's more than likely there was enough going around at the festivities on Saturday.
In one photo, The Fat Jew can be seen sitting on top of a convertible car, sporting his bathing suit, while holding a Babe Rosé blowhorn and posing with a group of fellow rosé-lovers.
And in more photos, the comedian and Instagram influencer can be seen riding in style while he cruised in the back of his convertible through the streets of New York City. He also he gave away free gifts to anyone wearing pink and with a good attitude.
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Riding for rosé: In more photos, he can be seen riding in style while he cruised in the back of his convertible through the streets of New York City
Posing with his posse: He posed for pictures with fans who were also out celebrating the occasion
This was the third annual National Rosé Day parade and definitely not the first time, The Fat Jew has pulled out all the stops for the celebration.
Last year, armed with a giant rosé flag, The Fat Jew turned heads as he took off through the city in a 'Runs on Rosé' salmon-pink PT cruisersurrounded by costumed mascots Stacey and Babe, a bottle of White Girl Rosé and a can of Babe Rosé with Bubbles, who danced their way through the festivities.
He was even joined by a choir dressed in pink silk robes belting out hits by Bruno Mars, Katy Perry and Lady Gaga, as they stopped off at New York landmarks including Union Square and Washington Square Park.
But it's more than the festive parades that make rosé and specifically Swish Beverages, the maker of White Girl Rosé and Babe Rosé, Pink Party Rosé and Family Time Is Hard Pinot Grigio, that much more successful.
Repeat: This was the third annual National Rosé Day parade and definitely not the first time, The Fat Jew has pulled out all the stops for the celebration
Famous: The Fat Jew made a name for himself in the world of pink wines when he launched White Girl Rosé with Babe Walker as part of the Swish Beverages range
Wedding: The Fat Jewish (left) attended Emily's city hall nuptials to Sebastian Bear-McClard in February
Recently, Anheuser-Busch delved into wine territory after the company acquired a stake in Swish Beverages.
And it's no wonder why because Swish's Babe Rosé, which was introduced in the summer of 2016, is the fastest selling canned wine in the industry.
Swish has even decided to expand its original Babe product (rosé in a can with bubbles) to Pinot Grigio with bubbles, which will be the next product debuting at Swish.
The Fat Jew made a name for himself in the world of pink wines when he launched White Girl Rosé with Babe Walker and created Swish Beverages in 2015, quickly gathering fans including the likes of Oprah Winfrey.
