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What Is Behavioral Targeting?
Behavioral targeting through SaaSquatch.Co's self-serve advertising platform is a powerful and precise online advertising technique. We find audiences or select prospects based on their most recent online activities, including websites visited, search terms used and general browsing habits. As a result, campaign goals are maximized while minimizing the amount of wasted budget.
Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. SaaSquatch.Co's self-serve advertising platform and managed services team provides all four, making it easier for you to generate the results you want most. Our ad platform delivers online advertising solutions that make it faster and easier to reach more people who are ready to embrace your brand.
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SaaSquatch.Co's Retargeting Ad Platform simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences and generate desired results
Case Study- SheKnows.com
SheKnows.com is am award-winning women's media platform and top lifestyle website with more than 40 million unique visitors per month.She Knows, LLC wanted to increase new visitor acquisition using their wealth of content and articles.
SOLUTION
Content-driven dynamic ads
SaasQuatch.Co & dynamic ad technology partner, ExactDrive, designed the ads to attract engagement and clicks based on the merits of SheKnows’ content instead of using splashy animations and gimmicky ad copies. By leveraging existing RSS feeds, SheKnows was not required to do any integration work. Another benefit of RSS-based creatives is automatic year-round relevance.
As seasons change, so do the topics featured in the ads, yielding a significant performance boost. Geo-targeting at a DMA level, auto managing under-performing DMAs, and retargeting users which have historically clicked on SheKnows advertisements were also implemented.
RESULTS
By employing the following media optimization strategies, We were able to boost the CTR by 2.5x from a respectable 0.18% to an impressive 0.46%. A 155% click-through rate lift was achieved after switching from static JPEG to dynamic HTML ads and A/B testing creatives.
Cross-device targeting with HTML5
Flash-based dynamic ads would have been restricted mostly to laptops and desktops, but with HTML5 dynamic ad creative, virtually any device can be targeted, including iPhones, iPads, and other smartphones and tablets. Due to the casual nature of SheKnows content, it was critical to reach readers during leisure time on tablets and smartphones, making HTML5 a perfect creative format for achieving maximum audience reach and engagement