Lauren Goodger the fashion muse? TOWIE star flaunts her incredible weight loss as she models new clothing collection inspired by HER
- EXCLUSIVE: The TOWIE star has been signed up by British label So Monroe
- The brunette beauty, who shot to fame on Essex reality show, recently lost 18 lbs
- The new range, launching on June 28, is inspired by Lauren herself
She has admitted to battling low-self esteem over her fluctuating figure, but Lauren Goodger proves she's in the best shape of her life as she flaunts her incredible curves in a new fashion shoot.
The former Towie star, 31, has been signed up by British label So Monroe to front their latest range, called the O.G Collection after the 'original girl' of reality TV.
The brunette beauty, who shot to fame on the Essex-based reality show, recently lost 18 lbs and looks sensational as she models the 18-piece line aimed at women of all shapes and sizes.
Lauren shed the pounds by juicing training and detoxing, she said earlier this year.
Glamorous: Lauren Goodger has been signed up by British label So Monroe to front their latest range, called the O.G Collection after the 'original girl' of reality TV
Confident: Lauren proves she's in the best shape of her life as she flaunts her incredible curves in the new fashion shoot
Putting her stamp on it: When it came to the collection Lauren was involved in 'every step of the way', So Monroe said, to ensure that the clothing reflected her own style
The new range, launching on June 28, is inspired by Lauren herself and is priced between £20 and £80, described as channelling an 'LA ready' vibe to take women from day to night.
It features 'second-skin' dresses - a favourite of Lauren's - as well as high-leg one-pieces and aims to 'bring confidence, comfort and style to the women wearing it, 'no matter what shape or size'.
Lauren said she wanted to spread a 'message of empowerment' and to help women and girls 'feel good in their own skin'.
She told MailOnline: 'I love items of clothing that really sculpt and enhance my figure.
Curves: The brunette beauty, who shot to fame on the Essex-based reality show, recently lost 18 lbs and looks sensational as she models the line aimed at women of all shapes and sizes
Fashion muse: The new range, launching on June 28, is inspired by Lauren herself and is priced between £20 and £80, described as channelling an 'LA ready' vibe
Flattering: The range features 'second-skin' dresses - a favourite of Lauren's - as well as high-leg one-pieces and aims to 'bring confidence, comfort and style to the women wearing it
'In particular the double-lined fabric we used in this range is my favourite as it’s super stretchy and comfortable whilst also complimentary to my curves so I can wear with plenty of confidence.'
Describing London-born Lauren as a 'fabulous fashionista', owner of SoMonroe Mollie Ward, 22, told MailOnline the clothing was designed to 'make the most of the female form' and 'allow girls to feel phenomenal'.
The collection was inspired by Lauren and her 'effortless glamour', according to the label, who spent months going through designs and fabrics with her.
Mission statement: Lauren said she wanted to spread a 'message of empowerment' and to help women and girls 'feel good in their own skin'
Speaking about her new range with So Monroe, Lauren told MailOnline: 'I love items of clothing that really sculpt and enhance my figure'
Describing London-born Lauren as a 'fabulous fashionista', Mollie told MailOnline the clothing was designed to 'make the most of the female form'
Lauren was involved in 'every step of the way', they added, to ensure that the clothing reflected her own style.
Mollie added: 'Lauren has always been true to herself in life as well as sartorially, so it was especially important that this So Monroe 'O.G' edit allowed women to mix and match accordingly to fit their own sense of style.
'Whatever the occasion, the collection aims to bring confidence, comfort and style to the women wearing it, allowing them to be the best version of themselves with their head held high.'
The 'OG' collection launches exclusively online on the 28th of June, 2018
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