Business Intelligence Services for Automotive Dealers
Long-term successful customer relationships are a business imperative for automotive dealers, because a dealer not just sells but also services a customer over an extended period of time.
The rising wave of digitalization over the past few years has changed the way automotive dealerships function, affecting every facet - right from sales to customer service. This massive change requires an equally drastic shift in the way dealers operate.
With a dealership handling dozens of transactions per customer, it is crucial that the organization leverage all data generated to proactively deliver solutions that delight customers. AMDDATAWIZ’s suite of business intelligence solutions can deployed across a dealership’s operations, enabling better business performance and better customer experience.
The need of the hour is a highly integrated, education data-management system that provides institutions with the right tools to manage diverse data sources, helps extract relevant information for decision-making at various levels, and enables real-time predictive analytics, BI, and advanced reporting capabilities.
Customer expectations from a dealer have changed substantially. Earlier, the customer depended solely on dealers for information, but today they increasingly use online sources for information and advice. They expect an experience that is similar to what is provided by retail or service brands.
Dealerships therefore need to provide them with knowledgeable and personalized service that adds significant value to their buying process. Business Intelligence and Cloud computing in Automotive Industry can be used to leverage existing customer data (purchase history, service history, profile information) to understand customer needs better and offer relevant solutions.
There are multiple functions that need to operate at peak performance for a dealership have a winning formula – an accurate product portfolio and product mix, optimal inventory, efficient parts and order management and prudent financial forecasting.
Taking informed decision on these aspects is made easy by mining available data within the business. Automotive Data Management and Advanced analytics can help you build optimum solutions to business challenges rather than depending on gut instinct and arriving ad-hoc solutions.
A dealership can qualitatively improve its customer service by using insights from service and purchase history. Reminders for servicing visits, prompting for parts replacements or an upgrade are some of the services that data analytics can drive, enabling dealerships to build customer loyalty and trust.
Analytics can power a dealership in every area. Historical analytics can give you data trends that can inform your strategy in order to build optimum product mix and reduce uncertainty. Similarly, data can help identify cross-selling and up-selling opportunities like warranty extensions throughout the customer lifetime. Leveraging Big data in automotive is thus fast becoming a critical success factor.
Dashboards are vital tools that can communicate the health of your business to you and your managers. Sales trends, lead management, order status, inventory positions, service complaints – all such metrics can be easily consolidated and visualized in simple dashboards, enabling your managers assess business performance with just a glance and take corrective actions. You can use dashboards to improve revenue of your service department by creating a set of metrics that will help your staff track and follow up on declined services promptly. Delivered in a web-based format, our dashboards enhance a manager’s ability to utilize data effectively.
Automotive Data Management is complex. A dealership typically has multiple IT systems that might make it difficult to have access to data generated by them. AMDDATAWIZ’s data warehousing and management solutions can integrate data from different sources and help in extracting data that can be used for analytics.
Dealerships are not static businesses today. With Mobile BI, a smartphone is enough for executives to access data at any point anywhere to take decisions on the go.
AMDDATAWIZ Advanced Analytics uses latest data visualization techniques and tools to mine available data and develop high-quality insights, which allows managers to take timely decisions. Data visualizations delivered in easy-to-understand and easy-to-access format enable managers to spot trends or problems and take swift action that can help save money.
Deploying Cloud computing in Automotive Industry helps dealerships to derive the benefits of business intelligence services with minimal cost and hassle. Flexible and ready-to-use with no software installations, cloud solutions are the ideal way for a business to introduce analytics into the organization.
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