Allstate Millennial Matters

A revealing survey of the generation that's swinging the vote.

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We found out what's important to
Gen Y this election year.

Why? It matters. Millennials are now officially tied with Boomers as the largest block of eligible voters. What they think is a good barometer of what direction the country will be heading, so we went straight to the source.

We surveyed and spoke to millennials from all walks of life, in every state across the country, asking them: Which issues are most important to you, and why? Their (surprising, sometimes conflicted) responses illustrate that, while they’re united under a single generational banner, Gen Y is as engaged and diverse as the individuals that compose it.

They shared their personal takes on the big issues.

From suburban to urban, corporate to artist types, west coasters to Midwesterners, their viewpoints represent the colorful spectrum of what matters to millennials today.

Intro to Millennial Matters | 2:10

Real millennials say what's on their minds: A look at some of the diverse 'voices of a generation.'

2:10

Intro to Millennial Matters

Real millennials say what's on their minds: A look at some of the diverse 'voices of a generation.'

Employment

They may have had a rocky start, but millennials are following their passions — often beyond the usual 9 to 5.

2:09

Health Care

While focusing on staying healthy, they’re navigating a shifting insurance landscape.

1:57

Financial

While job-hopping, millennials are still wondering whether to put their trust in the market.

1:51

Education

When it comes to getting a college degree, millennials are between a rock and a hard place.

2:08

Gov / Econ

With growing political involvement, millennials are focused on debt, wealth inequality and whether they can trust those in charge.

2:19

Security

Millennials have faith in other people—and a great deal of faith in our military.

1:43

Environment

Millennials know a lot about recycling, and they’re excited about new tech to help the planet.

1:35

Social Issues

It’s a misconception that millennials aren’t involved and don’t care. They are—and they do.

1:46

Overview

Real millennials say what's on their minds: A look at some of the diverse 'voices of a generation.'

1:23

A state-by-state look at how millennials ranked the issues.

Across the country, in every setting and no matter their status, see what’s important to Gen Y right now.

Top Issue By State

Filter by issue

Gender
Female Male

Marital Status
Married Single

Employment
Employed Non-employed

Most important

Somewhat important

Least important

Montana

Health Care

Very Important

zoom

Turns out they generally care about the same four issues.

They’re united in prioritizing these personal issues over broader ones.

Employment

Education

Financial stability

Health care

In a few states, millennials have different priorities than the rest of the country.

Instead of personal issues,
they prioritize broader ones.

Rhode Island

National security is top of mind for a whopping 54% of RI millennials. A reflection of this concern: U.S. Sen. Jack F. Reed recently boosted state security with $20 million for a new National Guard Readiness Center.

District of Columbia

The nation’s capital was the only jurisdiction ranking social issues highest. Possible factors: an urban-only setting and $1.6 billion spent through Q2 in 2016 on social issues by lobbyists and special interest groups (many of whom live in D.C.).

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