Have YOU been pronouncing Versace wrong? Donatella joins models Bella Hadid and Kaia Gerber to reveal the right way to say the brand (and it's NOT Versa-chee)
- Versace has revealed the correct way to pronounce its name in an Instagram clip
- The short video revealed it is pronounced 'Versa-chay' and not 'Versa-chee'
- It was released as part of the brand's Autumn/Winter 2018 campaign
- The video involves appearances from models like Bella Hadid and Donatella
Versace or Versace - how do you pronounce it?
The brand has revealed the correct way to say its name, and many of us will have been getting it wrong for decades.
In a video posted to Instagram, models including Bella Hadid and Kaia Gerber join Donatella Versace herself to reveal the correct pronunciation.
They revealed the correct way to say the name is 'Versa-chay' and not the most common mispronunciation of 'Versa-chee'.
In the video the models and Donatella speak one after the other to reveal the pronunciation.
'It's Versace,' they say. 'Not Versace.'
After the models have finished talking, Donatella smiles and nods at the camera before the logo flashes.
Dressed in the brand's clothes, the models use their bodies to form the logo at the very end of the video.
In a new video starring Donatella, Versace revealed how to pronounce its name correctly
They revealed the correct way to say the name is 'Versa-chay' and not the most common mispronunciation of 'Versa-chee'
The post received hundreds of comments from the brand's Instagram followers, who praised the video.
One commented: 'LITERALLY HAVE BEEN TELLING EVERYONE THIS FOR THE LONGEST TIME !!'
'This is by far my most favorite video,' Another posted.
A third said: 'I don't even know why the hell are people pronouncing it "Versachy" when there is no 'y' in it? I've NEVER pronounce it like that cuz it's obviously versacE!'
Celebrities staring in the video include Bella Hadid (pictured) and her sister Gigi
The video features 54 models in pictures meant to represent 'inclusivity and diversity' (pictured Kaia Gerber)
Pick a plaid blazer in the style of Kaia Gerber
Kaia Gerber joined Bella Hadid and Donatella Versace in a discussion about how to properly pronounce the name of the Italian fashion house. Here, the bright young thing wore a full look from Versace's AW18 collection, which featured a red logo beret, white slogan tee and a statement plaid blazer.
This collection took us right back to the 90's. Think Clueless checked mini skirts and thigh high hems, not to mention teeny tiny sunglasses and vertiginous platform shoes.
Sadly, AW18 is yet to hit stores but do keep an eye out for any new drops around September. We reckon this collection will be a big seller. In the meantime, why not shop our selection of alternatives below? You can channel Kaia's supermodel look with a whole hoist of brilliant blazers.
Got stacks of cash? Don't miss Smythe's chic take on the trend. Or, if you're after a bargain, Missguided's cropped yellow blazer is one of which Cher Horowitz would be proud!
The video is part of the brand's new Autumn/Winter 2018 campaign dubbed The Clans of Versace.
It features 54 models in pictures meant to represent 'inclusivity and diversity' while the Versace website describes as 'key values for Donatella Versace and her vision for the brand'.
The story of the murder of Versace founder Gianni Versace was depicted in The Assassination of Gianni Versace: American earlier this year.
It depicted Gianni's brutal murder on the steps outside his home by American spree killer Andrew Cunanan.
The post received hundreds of comments from the brand's Instagram followers
The series proved to be a huge success and earned Emmy nominations for its cast, which included Penélope Cruz as Donatella Versace, Édgar Ramírez as Gianni Versace and Darren Criss as Andrew Cunanan.
Emmy voting gets underway August 13 and concludes August 27.
The Creative Arts Awards this year are September 8-9, with the Primetime Emmy Awards set for Monday, September 17 at 8 PM ET/5 PM PT at the Microsoft Theater in Los Angeles.
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