'You have some explaining to do': BRIT Awards hit by fix claims after fans notice Little Mix were leading the vote for Video Of The Year... but lost to Harry Styles
Eagle-eyed fans noticed the girl band had the most votes on the website for British Artist Video Of The Year when the poll closed, but still lost to Harry Styles.
Disgruntled viewers took to Twitter to accuse the results of being rigged, and demand the awards to publish the voting totals as proof.
Accused: The BRIT Awards have been hit by fix claims, after fans spotted Little Mix (above) were in the lead for a public-voted gong - but failed to win
Twitter users were quick to share screen grabs of the online poll - which clearly showed Little Mix in the lead, while the former One Direction singer was in second, when the vote was seconds away from closing.
Fans could also vote by hashtagging their nominee on Twitter, and the girl band had been trending worldwide all evening.
Confused as to how Harry reigned victorious, many disgruntled voters accused the BRITs of rigging the vote, and demanded an explanation.
Confusing: Eagle-eyed fans noticed the girl band had the most votes on the website for British Artist Video Of The Year when the poll closed, but still lost to Harry Styles (above in November)
One kicked things off by writing: 'Wow, @LittleMix got robbed. They had the most votes on the #BRITs website for ‘British Video of the Year”... but yet, here they are with no award. RT if you think @LittleMix should boycott the show unless an apology and explanation is issued.'
As others shared photos of the vote, with the captions: 'I refreshed the page and we were still in first place, if we lose this then the brits are rigged' and 'The Brits have some explaining to do.'
Others claimed the awards show had been 'robbing' the band, formed of Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson, for several years - despite them being one of the best-selling girl groups of all time.
Proof: Twitter users were quick to share screen grabs of the online poll - which clearly showed Little Mix in the lead, seconds away from the vote closing
The girls hold four UK number one singles and the record for the highest first week UK album sales for a girl band since the Spice Girls.
The band also missed out on a nomination in the Best British Group category, which several viewers claimed was an outrage itself.
One wrote: 'So you're just gonna use Little Mix to promote the show every year and then straight up rob them of every award EVERY SINGLE YEAR? Is it a tradition now?'
Not happy: Confused as to how Harry reigned victorious, many voters accused the BRITs of rigging the vote, and snubbing the girl band for years
Others agreed, adding: 'The simple fact is that this is not the first time the Brits have snubbed or robbed little mix. Jacks joke about any former member of one direction winning should have said it all when little mix won every round before the night'
And: 'Little mix were robbed of what they bloody well deserved considering 2017 was their year. but they still didn’t win which just proves that brits are rigged.;
While a Harry Style fans chimed in: 'I love Harry with all my heart and he really deserved this, but why was Little Mix on the first place on the website then.
'The Brit robbed LM for years now. I guess they don‘t like a girl group breaking records. I‘m on Little Mix‘s side before Brits come up with an explanation.'
Weighing in: Leigh-Anne's mother Debbie even got involved in the backlash, and demanded numerical proof of the Two Ghosts hitmaker's win in a string of furious Tweets
Leigh-Anne's mother Debbie even got involved in the backlash, and demanded numerical proof of the Two Ghosts hitmaker's win.
She wrote in a string of furious Tweets: 'What the f**k sorry but this was a fans vote and @LittleMix were ahead @BRITs please explain.
'#BRITAwards2018 no not having this @LittleMix robbed how?? They were leading the vote.
'Started and ended at first place with almost 250K tweets with the hashtag trending worldwide. If they don’t win the show is definitely rigged then - Show us results
Debut: The band did appear onstage, but only to present Stormzy with his award (above)
'Mixers let’s not leave this I want the fans votes published and I want to see how Harry won.'
BRIT Awards organisers explained the confusion to MailOnline on Thursday: 'The final leaderboard was displayed on The BRITs website prior to the final count being checked and verified independently by the Electoral Reform Services, the company that independently run all BRITs voting processes.
'The leaderboard doesn’t work in realtime and the vote was incredibly tight at the top. Fans can have complete confidence in the BRITs public vote.
'Multiple tweets by the same user did not count (as per our published terms and conditions) but do help with the trending stats on Twitter which could have led to some confusion amongst voters.'
A statement from ERS continued: 'BRIT Awards Ltd employs our services to monitor all voting including the publicly voted categories.
'Robust vote-counting rules and filters are in place which are in accordance with ITV’s voting regulations, and agreed and tested prior to any vote taking place. We are confident that the vote integrity has not been compromised.'
Little Mix and Harry Styles were up against a number of big names in the Video Of The Year category, including Dua Lipa, Liam Payne and Calvin Harris.
While he was not present at the awards, Harry wrote on Twitter after his win for Sign Of The Times: 'Thank you to everyone who voted for me at the @BRITs tonight. I appreciate and love you all very much. H.'
Absent: Harry did not attend the ceremony, but thanked his fans on Twitter for their support after he bagged the gong (pictured last month)
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