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Pete Rozelle, who retired as commissioner of the N.F.L. on Nov. 5, 1989, after 30 years service, will have his name on the trophy that will be awarded each year to the most valuable player in the Super Bowl.

''No name is more synonymous with the Super Bowl than Pete Rozelle,'' said Paul Tagliabue, who replaced Rozelle. ''It was his imagination and foresight that made this great event a reality, and his guidance that elevated the Super Bowl to an unofficial national holiday.''

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