Lack of Time
Most local small businesses do not have the time or resources to create content.
Don't Understand the Data
The inability to use data to track results and guide your future efforts
OMG, What Platform
To Use
Don't know what network or networks to focus on. Do you do Facebook, Instagram, Pinterest, Twitter? Is YouTube social media? What is this thing called ChapSnap or SnapChat?
Inability
to Connect with Customers
Not able to create authentic connections with your target market of new and returning customers
Unable to Stay On Top of Trends
Trends are contently changing. What's HOT today is just plan old by tomorrow.