Telegraph Brand Safety
Brand Safety
In an era of fake news, quality journalism has never been more important or more in demand. As a quality newsbrand and trusted source, we see huge spikes in traffic as soon as big stories break. This gives advertisers access to a large and highly engaged audience, where our thought-provoking pieces can hold readers’ attention for extended periods of time and gather thousands of comments. However, we do understand that on occasion there will be news events and coverage that you do not want to be associated with. It is for these reasons that we take your brand safety very seriously.
Brand Safety Policy
This policy applies to direct, programmatic guaranteed and programmatic private marketplace bookings across The Telegraph website. We use a contextual targeting technology which provides predefined, or bespoke key word exclusions for advertisers who may not want their brand to be seen alongside certain content on our website. The predefined exclusion includes a set of standard safety signals to provide protection against the most sensitive content. Our editorial team endeavour to actively tag sensitive content with identifying keywords. Any articles tagged with sensitive topics are automatically excluded from ad targeting.
Take Down Policy
In the event of an ad appearing beside content deemed inappropriate, the client should contact their Telegraph Sales representative, or Account Management team as soon as possible. On request from the client, the campaign can be paused whilst the relevant teams investigate. If the client chooses to take down the ad, any contractual consequences relating to the ad campaign will be evaluated and agreed between the parties on a case-by-case basis
Results of world’s largest customer travel survey revealed at 2018 Telegraph Travel Awards
Readers of The Telegraph have revealed their favourite travel destinations, operators and experiences in the Telegraph Travel Awards 2018.
For the first time ever, voting in our survey was open only to registered readers – those with whom The Telegraph shares a deep relationship, who choose our quality journalism and engaging lifestyle editorial to inform, entertain and inspire their travels. The chance to win one of 20 fantastic travel prizes worth a total of over £500,000 was offered as part of the survey – and with over 45,000 responses, this year’s Awards delivers a real insight into the travelling habits of our readership.
Established in 1998, the Telegraph Travel Awards are among the longest running and most prestigious in the industry, giving readers a chance to recognise those in the sector who they feel have made the biggest impact in their travelling lives.
To see a full list of winners visit:
https://www.telegraph.co.uk/travel/news/all-the-winners-in-the-2018-telegraph-travel-awards/
Christmas charity appeal: Telegraph campaign beats last year's total, raising £85,000
Telegraph readers raised money for good causes on Sunday as the paper’s editors, columnists, cartoonists and journalists took donations for this year’s Christmas Appeal charities.
Callers donated to charities leading the way in supporting those experiencing mental health difficulties and stopping them suffering in silence. You can also donate online here.
Cartoonist Matt, as well as columnists Boris Johnson, Allison Pearson, Bryony Gordon and Celia Walden, were among those answering calls and joining the fundraising effort for Changing Faces, Young Minds and The Fire Fighters Charity.
By the Sunday evening, a grand total of £84,485 had been raised for the appeal, with nearly 900 readers calling in to donate.
The Telegraph win at the Newsworks Planning Awards
Yorkshire Gold was in decline and consumers had forgotten why it was worth paying more for.
To encourage customers that were picking up Yorkshire Tea’s proper brew product and to switch from Twinings, Yorkshire Tea delved into its target market to truly understand its audience. The uniting element was their love of a relaxing weekend and particularly, a passion for gardening.
With strong credentials in the gardening world and an ability to resonate with the right audience, Yorkshire Tea worked with The Telegraph team to run a competition, aimed at finding and rewarding the top 10 amateur gardens in the UK.
An abundance of activity in both print and online ensured hugely positive results – with 206 competition entries and an opt in of 60%, value sales rose by 5.2% and 85% of people intended to purchase the product after seeing the campaign. Yorkshire Tea enjoyed the highest awareness of Gold ever at 48%, while 92% of people thought the campaign was a good fit for the brand.
Not only that but last week, The Telegraph picked up a win at the Newsworks Planning Award for Effectiveness for the campaign.
The Telegraph are shortlisted at ESA Awards
The Telegraph presents Nigel Owens’ Rugby Referee Challenge sponsored by Specsavers, has been shortlisted in the Best Use of Branded Content in Sponsorship category.
The winner will be announced in February 2019.
Talking 'Deep Fakes' at Mindshare Huddle
The Telegraph team presented a session at industry event Mindshare Huddle last week . Our own Technology Correspondent, Harry De Quetteville, discussed this new technology phenomenon alongside AI expert John Gibson from ASI Data Science. We also hosted an interactive stand talking about media forensics, how celebrities and actors won’t even have to turn up in the future but will provide a digital image license as well of course, deep fakes with a fun Donald Trump example.
My Life in Books
Subscribe to the new Telegraph podcast for interviews with Britain’s top novelists here
MediaWeek Awards 2018
The Telegraph team were very proud to get silver for Media owner – Media idea (under £250,000) at the MediaWeek awards last night for our Specsavers Nigel Owens’ Rugby Referee Challenge campaign.
Also pleased to get bronze in the best use of Branded Content, where we were the only media owner shortlisted.
The Telegraph Win NABS Ride Adland
We are extremely proud to have won the annual NABS Ride Adland, especially because this is the first time we participated and we beat our nearest competitor by a whole 3 mins! Well done to everyone
Introducing the brand new Telegraph@Lunch
Check out Telegraph@Lunch’s complete redesign. If you’re not signed up, click here
Introducing My Telegraph: a new way to get the news
When you login to your Telegraph account you can now follow your favourite Telegraph writers and the subjects you’re most interested in to create a feed of news that’s just for you.
Whether you want the wisdom of Charles Moore, want post-match insight from Paul Hayward or need straight-talking lifestyle advice from Bryony Gordon, the My Feed feature gives you a truly personalised experience of The Telegraph.
The first time you use My Telegraph, we’ll present a selection of popular subjects and writers to get you started. You can then add to these simply by clicking the Follow button now present on all stories (including this one – you’ll see it next to the author’s name, above).
You can save any story to read later, by clicking the new bookmark icon located just beneath the headline. You can access your articles from the Saved section of My Telegraph. Once read, you can remove them by clicking the bookmark icon again – either on the Saved screen or the story itself.
