A multi-billion dollar battle to become the ultimate “super app” of southeast Asia is heating up.
Whether it’s booking a taxi, restaurant or making a payment, companies such as Grab, WeChat and Go-Jek are offering apps that integrate a variety of services to organise almost every aspect of a user’s life.
The region may be far from homogenous in terms of language and culture, but a swelling middle class combined with the tumbling cost of phones and data, have created fertile ground for super apps.
According to Google and Temasek, Singapore’s sovereign wealth fund, the digital economy in southeast Asia is expected to be worth $240bn by 2025 - a rich prize for companies which craft convenient apps...
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