Aluminium Windows Cape Town is celebrating their 1st Anniversary, which commemorates 1 phenomenal year of business. This is a great milestone for the Cape Town based aluminium windows and door installation business, which has provided aluminium window and door installation services to home enthusiasts since 2018.
Aluminium Windows Cape Town got its start in 2018 when founder John Dicks saw a huge gap in the online presence of aluminium window and door installers. They realized that if they positioned themselves strategically online that they could scoop up a huge portion of the local aluminium market.
This opportunity pushed them to start this business. One of the earliest challenges Aluminium Windows Cape Town faced was getting people to believe that online is the way to go. Many people in South Africa are still stuck in the traditional paper advertisement or magazine advertisement mindset. Although you can get limited results using this advertising media, they had to convince their staff that online advertising and strategic online positioning is what is going to drive a lot of business through their doors.
After explaining the pros and cons of various marketing channels, the staff agreed that this was the best way forward.
While every business of course faces challenges, some, like Aluminium Windows Cape Town are fortunate enough to enjoy real successes, wins and victories too. Once such victory came when through strategic positioning, they managed to get a foot in the door and the 1st contract came in. It was a wealthy individual who wanted all his old wooden windows and doors to be replaced with superior quality aluminium windows and doors. His property looked amazing after the completion of the project.
John Dicks, Managing Director at Aluminium Windows Cape Town was also quoted when discussing another big win. "One of the high points of Aluminium Windows Cape Town's history so far was getting printed media exposure. Although we are not focused exclusively on printed media, we will take any form of media exposure we can get. Free positive exposure never hurt anyone. So, we were very happy when a respected journalist approached us for an interview."
Aluminium Windows Cape Town's Founder, John Dicks says "We're delighted to be celebrating our 1-year anniversary. I believe the secret to getting this far in business today is that we kept pushing hard to help people understand that we deliver a superior product. When people realized the quality of product we offer, they started to trust us, and we managed to get a few good referral deals. We will continue to push hard and to prioritize our online marketing strategy to drive more business through the door".
Aluminium Windows Cape Town currently consists of 5 employees and has big plans for the upcoming year. One of their core objectives is to become the premier aluminium windows and aluminium doors installer in the whole Cape Peninsula region. They want to capture at least 10% of the aluminium market by the end of 2019. They know how to get there and they will execute their plan.
Aluminium Windows Cape Town would also like to thank friends, customers and all its partners for their well wishes on this happy occasion. More information on the business can be found at https://aluminiumwindowscapetown.org.za/