Hailey Baldwin shows off her jean-ius style as she poses at Levis event in sexy lace top... after being unveiled as new face of brand's 501 denim
She was unveiled as the new face of Levis 501 denim just a few days ago.
And Hailey Baldwin was every inch the denim darling as she headed to the Levis event in Palm Desert, California on Saturday.
Hailey, 22, rocked a jean jacket, trousers, and lacy black top as she made her grand entrance.
Blue jean baby! Hailey Baldwin was every inch the denim darling as she posed up a storm at the Levis event in Palm Desert, California on Saturday
The wife of Justin Bieber wore her statement-making gold chain necklace, bearing her new last name.
Hair slicked up into a high ponytail with a scrunchy, Hailey looked every inch the trendsetter while rocking a very '90s inspired look.
The catwalk queen wore a pair of chunky gold hoop earrings, red sneakers, and a baby pink manicure.
A coat of makeup brought out her naturally radiant features.
Hailey, 22, rocked jeans and lacy black top as she made her grand entrance
Bling bling: The wife of Justin Bieber wore her statement-making gold chain necklace, bearing her new last name
Mingling with friends while flashing a radiant smile, Hailey was clearly having a good time taking in the sunny festival atmosphere.
Hailey was unveiled as the new face of Levi 501 denim earlier this month.
The catwalk queen revealed that the collaboration was an obvious choice because she stole her first pair of Levi jeans from her dad, Stephen Baldwin, and she still wears them 'today'.
TBT: Hair slicked up into a high ponytail with a scrunchy, Hailey looked every inch the trendsetter while rocking a very '90s inspired look
Gorgeous: The catwalk queen wore a pair of chunky gold hoop earrings, red sneakers, and a baby pink manicure
Golden girl: The newlywed admired her array of jewelry
Bieber said: 'I've been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today.'
The campaign marks the date when the original riveted blue jeans were patented 146 years ago.
And the brand has revealed that they were happy to have an 'authentic fan' feature in their ad.
Nice to see you! Baldwin appeared to be mingling with some friends
Chief marketing officer of Levi Strauss and Co, Jennifer Sey told WWD: 'Hailey has been wearing our icons, Levi's 501s and 501 shorts and trucker jackets, without us having to ask her to.
'She's a real authentic fan. It never felt right before but we love Hailey's energy and optimism.
'It felt like the right time to associate a face with 501.'
Denim darling: Hailey was unveiled as the new face of Levi 501 denim earlier this month
A-Listers: Baldwin [far right] chatted with Emily Ratajkowski [far left] and Luka Sabbat