Liam Payne smoulders for the camera as he goes shirtless in just a pair of tracksuit bottoms for new HUGO shoot
He is apparently spending time with Victoria's Secret Angel Stella Maxwell.
And it's clear to see why Liam Payne may have caught her eye, judging by a recent HUGO campaign which is fronted by the smouldering shirtless singer.
The singer, 25, posed in a pair of tracksuit bottoms designed by the brand which he teamed with a pair of white trainers for the photo shoot.
Sexy: Liam Payne, 25, posed in a pair of tracksuit bottoms designed by the brand which he teamed with a pair of white trainers for the HUGO photo shoot
Liam showcased his rippling arm muscles in the sexy shot, while flaunting his sleeve of various intricate inkings as he crouched down for the image.
The image marks Liam's new role as a brand ambassador, which will see he him become the face of an exclusive new capsule and the brand's bodywear.
The range, which was shot by iconic fashion photographers Mert & Marcus and styled by renowned Fashion and Creative Director Robbie Spencer, will be Liam's first campaign for HUGO.
New romance? According to The Sun , Liam was seen spending time with Stella in Berlin, with onlookers claiming they were in 'deep thought together
Discussing the collaboration, Liam said: 'I knew if I wanted to do something in fashion it should be with HUGO,' says the singer-songwriter.
'They design clothes that guys like me want to wear. Fashion started out as a hobby for me, but I'm loving being part of the creative process.'
The brand is also set to launch a HUGO x Liam Payne range, which has been inspired by the stylish singers own personal fashion choices.
Spotted: Liam and Stella was reportedly seen arriving separately to the Grill Royal restaurant, but decided to sit together at a table where they were joined by a few other pals
The capsule is due to be revealed for the first time during July's Berlin Fashion Week, with a concert and presentation and the pieces will be available to buy immediately after the event.
The announcement comes after it was revealed that Liam appears to be mending his broken heart following his split from supermodel Naomi Campbell.
According to The Sun, Liam was seen spending time with Stella in Berlin, with onlookers claiming they were in 'deep thought together.'
A source told the publication: 'They’re both similar ages and bonded over their experiences in showbiz. They were seen deep in thought at the dinner and were clearly having a good time. Who knows where this could lead?
Liam and Stella was reportedly seen arriving separately to the Grill Royal restaurant, but decided to sit together at a table where they were joined by a few other pals.
A source told the publication: 'They’re both similar ages and bonded over their experiences in showbiz. They were seen deep in thought at the dinner and were clearly having a good time. Who knows where this could lead?'
This comes in light of Liam's reported split with Naomi after just four months of dating, amid claims that despite having fun together 'it just wasn't meant to be'.
Meanwhile, Stella is currently single following her split from ex-girlfriend Kristen Stewart at the end of last year, after they were first linked in October 2017
Split: Meanwhile, Stella is currently single following her split from ex-girlfriend Kristen Stewart at the end of last year, after they were first linked in October 2017