Royal fans eagerly awaiting the birth of Baby Sussex say they can’t take 'these suspenseful alerts' - after Meghan and Harry posted a middle-of-the night Instagram mental health message
- Followers of Instagram account @Royalsussex said they were on 'tenterhooks' after the couple posted a middle-of-the-night (UK time) message
- Many posted to say they thought the missive was a baby announcement
- In fact, the Duke and Duchess of Sussex's 12:41am (BST) note was one urging people to mark Mental Health Awareness month
- Almost 90,000 people liked the post, which asks followers to explore the work of a handful of organisations working to improve awareness of mental health
Harry and Meghan have been accused of 'teasing' fans desperate to hear news of Baby Sussex's imminent arrival - after the couple posted a late night Instagram post...about mental health.
Appearing on the @royalsussex feed at 12:41am UK BST, the post - a passionate message promoting awareness of mental health - was clearly timed to catch the US audience too, which is between five to eight hours behind the UK.
However, for legions of UK fans eagerly awaiting an announcement on the newest royal, the middle-of-the-night message had them on tenterhooks.
Scroll down for video
Any day now! Meghan and Harry have been updating their Instagram account @Sussexroyal as usual...but a late-night post in the early hours of Wednesday left UK followers wondering whether they were about to announce the birth of their first child
The social media alert, posted at 12:41am UK time - which is still daylight hours across the US, reaffirmed the couple's commitment to improving mental health awareness
The Duchess of Sussex, 37, is due to give birth any day and anticipation is proving too much for some of the couple's 5.4million followers on the social media site.
One user, aoojadi wrote: 'I'm so serious! Giving me mini panic attacks over here' while another penned: 'Thought it's baby news...so restless over here.'
And 55kustomford added: 'These alerts are so suspenseful'.
Another impatient fan cut straight to the chase, writing: 'Where is the baby please?'
In the post, the couple highlighted the good work being done by mental health organisations and asked followers to 'explore' their stories.
The post read: 'May is Mental Health Awareness Month in the US and May 13-19 is Mental Health Awareness Week in the UK.
To pay tribute to all of the incredible work people across the globe are doing in this space, we are hoping to shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection - to not just hear each other, but to listen.'
It asked followed to 'consider the accounts we’ve highlighted as a small snapshot of this global support network.'
At the post's end, the couple wrote: 'We are all in this together. We invite you to explore the extraordinary stories of strength, and the commitment to kindness as seen in the above accounts.'
'Where is the baby?' Some impatient fans cut straight to the chase saying 'I want baby news!' in response to Meghan and Harry's latest post
The couple were clearly hoping to catch the US audience too with the late post, which asked people to explore a group of organisations the royals think are doing positive work to promote mental health awareness
The Duke and Duchess of Sussex, pictured in May this year at Westminster Abbey, have said they won't officially announce the birth of their first child until they've spent time celebrating as a family
The royals were praised by many for posting the messages, with some saying people should focus on the message rather than the impending birth.
donnaleenatasha wrote: 'While news of the baby would be great, let’s not detract from the original purpose of this message. Mental health is a real issue and we all need to be accountability partners.'
One of the accounts followed by the soon-to-be parents is author Matt Haig, who has written books on mental health including Notes on a Nervous Planet and The Truth Pixie.
Author Matt Haig, one of Meghan and Harry's 16 followers, expressed his shock at being one of the select few. The Notes on a Nervous Planet writer said: Why would they follow me?'
The writer described his shock at being followed by Meghan and Harry, saying: 'Just woke up to be told Harry and Meghan follow me on Instagram. They only follow 16 people. Why would they follow me? I annoy even myself on there. Pretty sure I’ll be unfollowed within a week.'
He added: 'I don't need this pressure in my life'
