Kylie Jenner the billion dollar beauty queen launches skin care range with make-up free campaign... and boasts it's 'vegan and cruelty free'
- Kylie Jenner announced her new company Kylie Skin on Friday
- The skincare line will launch on May 22
- The Kylie Cosmetics founder said all of the products are 'vegan, cruelty free, gluten free, paraben and sulfate free, and suitable for all skintypes'
- The 'self-made billionaire' launched her first lip kit in November of 2015
- Kylie's makeup brand Kylie Cosmetics earned her a personal net worth of $1 billion
- In March, Kylie became the youngest self-made billionaire of all time - snatching the title from Facebook founder Mark Zuckerberg, according to Forbes
She is a 'self-made billionaire,' thanks to her hugely successful makeup company called Kylie Cosmetics.
And now Kylie Jenner has revealed she is expanding her billion dollar empire with a skincare line - called Kylie Skin By Kylie Jenner.
The 21-year-old entrepreneur announced the news on Instagram on Friday morning with a sultry makeup free photo of herself with glowing skin.
Kylie Skin launches May 22.
Business minded: Kylie Jenner has revealed she is expanding her billion dollar empire with a skincare line - called Kylie Skin By Kylie Jenner
Kylie wrote: ' KYLIE F*CKING SKIN! wow. skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I've been working on this for what feels like a lifetime so i can't believe I'm finally announcing!'
The mother of one continued: 'building my makeup line from the ground up has taught me a lot and I'm so blessed with that knowledge to apply to my brand new company!'
Share this article
Adding: 'Birthing a whole new team, manufacturing, fulfillment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys!'
The star confirmed that her new skincare line is 'cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes.'
Makeup free glow: The 21-year-old entrepreneur announced the news on Instagram on Friday morning with a sultry makeup free photo of herself with glowing skin
Kylie finished off with the new company's Instagram handle information as well as the drop date: 'Make sure you follow @kylieskin to stay updated. I'll be revealing these amazing products very soon! the official launch date is 5/22! Yayy! so much love went into this. it all starts with skin. Stay tuned. can't wait to share. #KylieSkin KylieSkin.com.'
Makeup or skincare with gluten can affect individuals with celiac disease but it varies person to person, according to Byrdie Beauty.
Kylie posed makeup free - except for her eyebrow powder; while staring at the camera; the beauty rocked crystal hoop earrings and a strappy white shirt.
Kylie Skin on Instagram's first post is a video of a makeup free Kylie as she poses up a storm and holds on to one of her new products and putting it on her skin.
Within the first hour of the post, @KylieSkin has garnered 210,000 followers on Instagram with the quickly number climbing higher and higher.
She appears to only be wearing eyebrow powder and nothing else on her glowing makeup free skin.
Fans get a sneak peek at the label and mood for the line - pale pink packing with white handwriting.
Wow: Kylie Skin on Instagram's first post is a video of a makeup free Kylie as she poses up a storm and holds on to one of her new products and putting it on her skin
Close up: She appears to only be wearing eyebrow powder and nothing else on her glowing makeup free skin
Posing up a storm: Kylie shows off her freckles in the stunning clip she posted
Gorgeous: Kylie gently rubbed some product into her skin
Here it is:Fans get a sneak peek at the label and mood for the line - pale pink packing with white handwriting
Start of something new: Within the first hour of the post, @KylieSkin has garnered almost 200,000 followers on Instagram with the number climbing higher and higher
Kylie's older sister Kendall is an ambassador for skincare company Proactiv.
Kylie launched her first lip kit in 2015.
Eighteen months after the launch, Kylie Cosmetics earned $420 million in retail sales, according to Women's Wear Daily.
Kylie released her first three items on November 30, 2015; they were the Dolce K, Candy K and True Brown K Lip Kits.
The $29 kits - which have a lip liner and a coordinating lipstick - sold out in under 30 seconds on kyliecosmetics.com; WWD reported that they only had 5,000 kits in each color - so 15,000 units total.
Makeup free: Kylie, who welcomed daughter Stormi on February 1, 2018, launched her first lip kit in 2015
There was a mini restock of the three lips kits on Christmas Eve in 2015 and a second release in February 2016.
During that time, Kylie and Kris secured a partnership with Seed Beauty, a manufacturer based in Oxnard, California; they don't have any equity in her makeup company, WWD reports.
The February 2016 launch saw the product numbers increase to six products with a total of 500,000 units, as well as the Kylie Lip Kits officially becoming Kylie Cosmetics.
Stunning: During that time, Kylie and Kris secured a partnership with Seed Beauty, a manufacturer based in Oxnard, California; they don't have any equity in her makeup company, WWD reports
She released the original three lip kits with three more shades.
WWD noted at the time of the interview (2017) that there are 300,000 units of each product on their website made.
From there, Kylie expanded her company to eye shadows, liners, blush, lipstick, highlighters and eye brow powders.
In March of this year, Kylie became the youngest self-made billionaire of all time - snatching the title from Facebook founder Mark Zuckerberg.
Founder: The February 2016 launch saw the product numbers increase to six products with a total of 500,000 units, as well as the Kylie Lip Kits officially becoming Kylie Cosmetics
She was given the title by Forbes in March; at age 21, Kylie is both the youngest self-made billionaire and the youngest billionaire on Forbes' 'young billionaires' list.
Kylie's makeup brand Kylie Cosmetics earned her a personal net worth of $1 billion.
Mark was 23 when he made his first billion - which occurred 11 years ago in 2008; he is the eight richest person in the world with a net worth of $63.3 billion.
Kylie owns a 100 per cent stake in Kylie Cosmetics, and also had a separate income from endorsement deals and from the Keeping Up With The Kardashians reality show.
Meanwhile, Kylie has another project to promote, but this one is not quite ready to be unveiled: KKW Fragrance X Kylie perfume launch with her sister Kim Kardashian.
Success: She was given the title by Forbes in March; at age 21, Kylie is both the youngest self-made billionaire and the youngest billionaire on Forbes' 'young billionaires' list
Kim, 38, and Kylie first teased the fragrance collaboration on the season 16 premiere of Keeping Up With The Kardashians.
Their new line will be lip-shaped fragrance bottles retailing for $40 each.
However, an issue with the durability of the fragrance bottle has caused a delay as Kim posted a lengthy note to provide an explanation.
Kim, who announced the delay towards the end of April said: 'We'll be sure to let you know as soon as we have a new launch date! Thank you for your understanding and support always. Love Kim & Kylie.'
Kylie and boyfriend Travis are parents to daughter Stormi, one; she was born February 1, 2018 in Los Angeles.
Smells sweet: Meanwhile, Kylie has another project to promote, but this one is not quite ready to be unveiled: KKW Fragrance X Kylie perfume launch with her sister Kim Kardashian
Amazing collab: Kim, 38, and Kylie first teased the fragrance collaboration on the season 16 premiere of Keeping Up With The Kardashians
