She's coming for you, Kylie! Kendall Jenner follows in her sister's footsteps and files beauty trademarks, sparking rumors she's coming out with her own makeup line
- Kendall, 23, filed papers with the U.S. Patent and Trademark Office on May 2
- She is attempting to trademark 'Kendall' and 'Kendall Jenner' for a beauty brand
- Possible products listed in the filing include fragrances, shower gels, body lotions, skin cleansers, lip gloss, cosmetics, and nail polish
- The trademark filings could indicate she is working on her own brand
- Earlier this year, Kim, Khloe, and Kylie filed trademark applications for the names of their kids, Saint, North, Chicago, True, and Stormi
Kendall Jenner may be following in the footsteps of her sisters Kim and Kylie by launching her own makeup line.
On May 2, the 23-year-old model filed papers to the U.S. Patent and Trademark Office in an effort to trademark both 'Kendall' and 'Kendall Jenner' for a beauty brand.
The trademark filing has sparked speculation that the reality star has her very own cosmetics brand in the works, which could include everything from nail polish to shower gel.
Coming soon? Kendall Jenner has filed an application to patent her name for a beauty brand
More money: The 22-year-old seems to be following the lead of her younger sister, Kylie Jenner, who is worth a reported billion dollars thanks to Kylie Cosmetics
Go for showgirl chic like Kendall in a dress by Versace
Met Gala veterans Rihanna, Beyonce, Blake Lively and Sarah Jessica Parker might have been absent this time around, but the Kardashian/Jenners more than made up for it!
Kendall and Kylie went for particularly bold looks, both by family friend Donatella Versace, and both featuring feathers and embellishment. Lilac and orange shouldn't really work together but we're loving it!
Kendall's look in particular has got a real Las Vegas showgirl feel to it thanks to the dramatic feathery collar, and when styled with Tiffany & Co jewellery, her orange ensemble certainly popped against the pink carpet.
It's of course custom, but click (right) to shop the current Versace collection at NET-A-PORTER.
Or get one of your five a day in an orange dress from our edit below. This fringed maxi from Asos is fabulous!
According to the filing, Kendall's beauty brand could include quite a wide array of products.
The filing specifically mentions fragrances and perfumes, hair care preparations, hair styling preparations, bath and shower gels, bubble bath, body powders, body lotions, body creams, face lotions, body milks, skin toners, and skin cleansers.
It also lists beauty masks, body scrubs, facial scrubs, body oils, deodorant for personal use, lip balm, lip gloss, cosmetics, cosmetic preparations, nail polish, nail polish remover,and nail care preparations.
That doesn't mean that each of these items would be included under any future Kendall Jenner cosmetics brand, only that the star would have the option to sell them.
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Raking it in: Kylie's own line has been a huge success, making her the wealthiest member of her family
Her too! Meanwhile, Kim Kardashian's KKW Beauty has also been quite a success
Hands on: Kendall's previous beauty experience includes being a brand ambassador fpr Estée Lauder, and designing her own palette for the brand
Skincare covered: The reality star is also currently the face of Proactiv
She certainly has the potential to make big bucks on such a venture. Her younger sister, Kylie, has already made an estimated billion dollars through Kylie Cosmetics.
And her older sister Kim's KKW beauty is also quite popular. As of June of last year, it had done an estimated $100 in revenue.
So far, though, Kendall has just stuck to modeling the goods, not making them. Most recently, she's been serving as a brand ambassador for the skincare company Proactiv.
Previously, she'd also starred in campaigns for Estée Lauder, for which she had her own palette.
Mini mogul in the making? Earlier this year, Kylie filed a trademark for her daughter Stormi's name so that she might sell 'Stormi' products
Makin' money from the crib: Khloe filed a similar application for her daughter True
Rounding it out: Naturally, Kim also filed for trademarks for North, Saint, and Chicago
Filings with the U.S. Patent and Trademark Office have proven in the past to be good hints as to upcoming projects that the family is working on.
However, sometimes members of the family simply trademark names preemptively, and may file broad trademarks before zeroing in on specific products.
Earlier this year, TMZ revealed that Kim, Khloe, and Kylie filed trademark applications for the names of their kids, Saint, North, Chicago, True Thompson, and Stormi Webster.
The documents detail plans to put the children's names on a variety of products including clothing lines, toys, and skincare.
Kylie, 21, has apparently also requested to trademark 'Stormiworld,' inspired by a mash-up of her daughter's name and her boyfriend Travis Scott's Astroworld album.
The young mom introduced her fans to Stormiworld during the tot's first birthday celebrations, bringing to life a magical Stormi-themed universe with the help of event planner Mindy Weiss.
Also included in the trademark filing is a request to be able to sign endorsement deals in the kids' names so the tots can tout other people's products.
