Kim Kardashian announces her new Mrs. West Collection for KKW Beauty... inspired by her own wedding makeup look (and set to be released exactly five years after she exchanged I do's with Kanye West)
Her younger sister Kylie Jenner just launched her newest company - Kylie Skin - four years after she first began Kylie Cosmetics.
And on Monday, Kim Kardashian just announced her newest collection for her cosmetics company, KKW Beauty.
The 38-year-old entrepreneur and prison reform activist revealed on Monday afternoon she is releasing the Mrs. West Collection in celebration of her upcoming wedding anniversary.
Fairy tale wedding makeup: Kim Kardashian just announced her newest collection for her cosmetics company, KKW Beauty, on Monday afternoon
The Mrs. West Collection will launch on May 24 at 12 pm PST on her KKWBeauty.com website - which is her five year wedding anniversary.
The mother of four looked gorgeous in the shoot for the collection inspired by her own wedding.
Kim painted her pout a shiny pink hue with shimmery light brown eye shadow on her lids, opting for softly defined brows.
Mario Dedivanovic. who also did her makeup for her wedding almost five years ago, was credited as the shoot's makeup artist.
So cool: The 38-year-old entrepreneur and prison reform activist revealed on Monday afternoon she is released the Mrs. West Collection in celebration of her upcoming wedding anniversary
Amazing news: The Mrs. West Collection will launch on May 24 at 12 pm PST on her KKWBeauty.com website - which is her five year wedding anniversary
Her hair was pulled back with soft waves and the beauty posed in front of a wall of white roses; she also had the same color roses in front of her for an ethereal touch to the whimsical shoot.
Chris Appleton did her hair and Jeff Leatham did the flowers for the shoot.
Kim wrote on her Instagram page: 'So excited to announce my brand new #KKWBeauty Mrs. West Collection. This collection is inspired by the look @makeupbymario created on my actual wedding day.'
The packaging for the new Mrs. West palette features Kim on her wedding day in the stunning Givenchy gown she sported as she walked down the aisle.
Once Upon A Time: The packaging for the new Mrs. West palette features Kim on her wedding day in the stunning Givenchy gown she sported as she walked down the aisle; pictured on her wedding day
Italian love story: Kim, Kanye and their daughter North right after their wedding ceremony in Italy
The collection, which includes items like eye shadow, highlighter, lip liner, lipstick and blush - can be purchased in its entirety for $100 when it is released on May 24.
Kim and Kanye were longtime friends before they finally began dating in April 2012; they got engaged on her 33rd birthday - October 21, 2013.
The duo had their pre-wedding festivities in Paris, France and had their ceremony on May 24, 2014 in Fort di Belvedere in Florence, Italy.
Kim stunned in a custom Givenchy dress by Riccardo Tisci.
The pre-wedding fun - including a visit to the Eiffel Tower, a stay at the Palace at the Versailles and her wedding dress fittings with Givenchy - were all chronicled on Keeping Up With The Kardashians.
Unbelievable: Kim stunned in a custom Givenchy dress by Riccardo Tisci
A dream: The duo had their pre-wedding festivities in Paris, France and had their ceremony on May 24, 2014 in Fort di Belvedere in Florence, Italy
Wow factor: The pre-wedding fun - including a visit to the Eiffel Tower, a stay at the Palace at the Versailles and her wedding dress fittings with Givenchy - were all chronicled on Keeping Up With The Kardashians
