'Sounds like something you'd order at an Indian restaurant!': Fans left confused after Elton John pronounces Ed Sheeran's name as 'Shi-ran' at the BRITs
He deemed the chart-topper his 'close friend', when he presented him with the coveted Global Success award via video link.
While the singer is widely referred to as Ed 'Sheer-un', the 70-year-old introduced his pal as Ed 'Shi-ran', which viewers immediately mocked on Twitter.
Whoops: Elton John appeared to mispronounce Ed Sheeran's name at the BRIT Awards on Wednesday - leaving fans confused
Who's that guy? While the singer is widely referred to as Ed 'Sheer-un', the 70-year-old introduced his 'dear friend' as Ed 'Shi-ran', which viewers immediately mocked on Twitter
Elton was presenting Ed with the coveted Global Success award, after selling more than 26 million albums worldwide, when the incident took place.
Speaking via video link, the Your Song star said: 'I couldn't miss the opportunity to talk about one of my dear friends.
'From the very first time I heard Ed Sheeran, I knew he'd be a huge star across the world. Last year he played by his third album Divide in London and I thought, Shape Of You, monster hit.'
Blunder: lton was presenting Ed with the coveted Global Success award, after selling more than 26 million albums worldwide, when the incident took place
Tribute: Speaking via video link, the Your Song star said: 'From the very first time I heard Ed Sheeran, I knew he'd be a huge star across the world'
However, as he continued with his tribute, fans were instead distracted by his pronunciation of the singer's name as 'Shi-ran' - and joked of the blunder on Twitter.
One kicked things off by writing: 'Elton John just made @edsheeran sound like something you’d order at an Indian restaurant'
While others added: 'Elton john put ya teeth in bab, I have NEVER heard ed sheeran be pronounced like that!' and 'Did Elton John just make Ed Sheeran sound like a Wine Bottle?'
Further fans poked fun at the fact the mishap occurred immediately after Elton deemed Ed a 'dear friend'.
Bizarre: However, as he continued with his tribute, fans were instead distracted by his pronunciation of the singer's name as 'Shi-ran'
Hysterics: Viewers immediately took to Twitter to joke of Elton's blunder after deeming the singer a 'dear friend'
One viewer wrote: 'Elton john calling ed sheeran his friend and then pronouncing his name wrong is honestly the best thing that happened all night'
While another joked: 'Living for Elton John and Ronnie Wood clearly never having heard of Ed Sheeran before tonight.
A further viewer chimed in: 'I LIVE for the fact Elton John mispronounces Ed Sheeran EVERY time with no intention of correcting it. I wish I could give that few f***s'
While others simply laughed: 'The way Elton John just pronounced Ed Sheeran. Lmaooo I’m dead', 'Elton John getting Ed Sheeran’s name wrong has made my 2018' and 'Elton John pronouncing Ed Sheeran has me WHEEZING.'
Main man: Ed received the Global Success award at the bash, after selling more than 26 million albums and 50 million singles worldwide
Who won what? BRIT Awards 2018 winners' list in full
CRITICS' CHOICE AWARD
Winner: Jorja Smith was the critics favourite
Jorja Smith - WINNER
BRITISH SINGLE OF THE YEAR
Sensation: Rag'n'Bone Man won Best British Single
Liam Payne - 'Strip That Down' featuring Quavo
Jax Jones feat. Raye - 'You Don't Know Me'
Clean Bandit - 'Symphony' featuring Zara Larsson
Rag'n'Bone Man - 'Human' - WINNER
J HUS - 'Did You See'
Calvin Harris - 'Feels' featuring Pharrell Williams, Katy Perry and Big Sean
Dua Lipa - 'New Rules'
Ed Sheeran - 'Shape of You'
Jonas Blue - 'Mama' featuring William Singe
Little Mix - 'Touch'
INTERNATIONAL FEMALE SOLO ARTIST
Comeback: Lorde picked up the gong for International Female Solo Artist
Lorde - WINNER
INTERNATIONAL MALE SOLO ARTIST
Talent: Kendrick Lamar was crowned International Male Solo Artist
Kendrick Lemar - WINNER
Acclaimed: Foo Fighters won the International Group Award
Foo Fighters - WINNER
BRITISH PRODUCER OF THE YEAR
Steve Mac (Ed Sheeran ÷) - WINNER
GLOBAL SUCCESS AWARD
Superstar: Ed Sheeran won the Global Success Award
Ed Sheeran - WINNER
BRITISH ALBUM OF THE YEAR
His year: Stormzy picked up British Album of the year for Gang Signs & Prayer
Dua Lipa - Dua Lipa
Ed Sheeran - Divide
J Hus - Common Sense
Rag 'n' Bone Man - Humour
Stormzy - Gang Signs & Prayer - WINNER
BRITISH MALE SOLO ARTIST
Double winner: Stormzy also picked up the British Male Solo Artist award
Stormzy - WINNER
BRITISH FEMALE SOLO ARTIST
Be The One: Dua Lipa won the best British female solo artist award
Dua Lipa - WINNER
Favourites: Gorillaz won the Best British Band Award
Gorillaz - WINNER
Emotion: Dua picked up her second award of the night for British Breakthrough
Dua Lipa - WINNER
BRITISH ARTIST VIDEO OF THE YEAR
Solo success: Harry Styles picked up his first solo Brit for British Video of the Year
Anne-Marie - Ciao Adios
Calvin Harris Ft Pharrell Williams, Katy Perry and Big Sean - Feels
Clean Bandit Ft Zara Larsson - Symphony
Dua Lipa - New Rules
Ed Sheeran - Shape Of You
Harry Styles - Sign Of The Times - WINNER
Jonas Blue Ft William Singe - Mama
Liam Payne Ft Quavo - Strip That Down
Little Mix - Touch
ZAYN and Taylor Swift - I Don't Wanna Live Forever
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